On June 65438+1 October1day, 2020, we officially entered the 265438+1920s. From 2000 to 2020, the automobile market has undergone tremendous changes in the past 20 years, from the first breakthrough of 6,543,800 vehicles in 2000 to the first breakthrough of 6,543,800 vehicles in 2009, ranking first in the world with 6,543,800 vehicles. China automobile market is constantly breaking through innovation. During this period, many classic models, enterprises and figures were born, which witnessed and promoted the rapid development of China automobile market.
Then, at the arrival of the new year, let's review the 20 years of China automobile market through some figures. There are four articles in the "Counting 20 Years" series. Use the four numbers of "2020" to take stock of the events, brands and models that have had a profound impact on the automobile circle in the past 20 years.
This article is the second in a series of articles, using the number "0" to talk about the struggle history of those car companies whose sales exceeded 1 10,000 vehicles.
Looking back, I believe many people still remember the glorious moment they experienced. This is the result of our efforts and an important milestone in our lives.
In fact, many automobile brands in China have also created countless memorable moments along the way, such as becoming the first brand to sell 20 million vehicles and refreshing the sales target of 2 million vehicles at the fastest speed. Gu Ge listed the milestone achievements of 10 car companies in different development stages. Let's see who they are.
SAIC Volkswagen: the first automobile enterprise with output exceeding 20 million vehicles.
2019 65438+10/2, with the production of a Passat plug-in hybrid version, SAIC Volkswagen ushered in the production of the 20 millionth car, becoming the first passenger car enterprise in China with a cumulative output exceeding 20 million.
Behind the breakthrough of 20 million vehicles is the consistent quality of SAIC Volkswagen. As one of the earliest enterprises in China to establish a quality management system, SAIC Volkswagen runs the concept and principle of quality leadership through the whole business chain of product development, suppliers, production, sales and after-sales service, ensuring the quality and safety of products born on every assembly line and meeting consumers' requirements for high-quality automobile products.
At present, SAIC Volkswagen has formed a perfect production capacity layout, covering six production bases in Anting, Nanjing, Yizheng, Ningbo, Urumqi and Changsha. Under the trend of digitalization and intelligence in the automobile industry, SAIC Volkswagen has continuously optimized the production line of the factory, which has brought advanced manufacturing technology and high production efficiency, met the manufacturing demand in the era of Industry 4.0, and provided strong support for the future development of the enterprise.
Faw-Volkswagen: in 20 14 years, it will become one of the fastest ten million clubs.
In 20 14, FAW-Volkswagen officially entered the ten million-class club as an Audi A6L slowly drove off the assembly workshop production line of Changchun No.1 Automobile Factory. FAW-Volkswagen was also the fastest automobile enterprise to achieve this achievement in that year.
In fact, in the development of FAW-Volkswagen, the time to achieve sales per million is rapidly shortening-from 199 1 to 2004, the time for FAW-Volkswagen to achieve the first 1 10,000 vehicles is13; The second1100,000 vehicles only took 3 years; In 20 14 years, it took FAW-Volkswagen only seven months to achieve the tenth sales volume100000 vehicles. Up to now, the cumulative sales volume of FAW-Volkswagen has exceeded150,000 vehicles.
It is worth mentioning that in 20 19, FAW-Volkswagen also became the first and only passenger car enterprise with both production and sales exceeding 2 million vehicles during the year.
Thousands of vehicles are supported by a powerful system. First of all, in the product line, FAW-Volkswagen has won the world from the previous cars, and now it has laid out SUV products such as exploring songs, exploring shadows and exploring mountains to meet the needs of more consumers. At the same time, the increase in production capacity has also driven the steady and rapid growth of FAW-Volkswagen sales. The five production bases are distributed throughout the country, ensuring that each region has a production base, laying a solid foundation for the launch of new products.
In 2020, FAW-Volkswagen will launch at least 65,438+00 brand-new or mid-term modified models, including Tan Yue coupe, brand-new golf, mid-term modified A4L, Jetta VS7 and other products. At the same time, other models of Audi e-tron series will be launched one after another, which will help FAW-Volkswagen's sales continue to climb.
SAIC-GM: A car company with a total sales volume of 1 50,000 vehicles in 20 years and a sales volume exceeding110,000 vehicles in the first year.
In the development process of SAIC-GM, the milestone is that on the occasion of its 20th birthday (2017 September 15), it ushered in a historic moment when the cumulative sales exceeded150,000 vehicles, setting a new record for the development speed of China automobile enterprises.
In fact, SAIC-GM has always walked with the record since its establishment. It took only 23 months for the first product to go off the production line, 4 years for the production and sales of 654.38 million vehicles, and 8 years for the first million sales. From 20 10, it became the first passenger car enterprise in China with an annual sales volume of 1 10,000, to the cumulative sales volume of 10,000 in 20 14, and then to the cumulative sales volume of150,000 in 20 17, SAIC-GM kept refreshing.
Behind the repeated success, it is attributed to the unique system competitiveness of SAIC-GM. SAIC-GM introduced GM's modern vehicle manufacturing system into China from its inception, and continuously optimized and improved it according to the uniqueness of China market, thus cultivating differentiated and sustainable comprehensive system competitiveness advantages. In the future, SAIC-GM will continue to promote the strategic planning of new energy.
Dongfeng Honda: constantly refreshing the development speed, and entering the post-5 million vehicle era in 20 19.
Since its establishment, Dongfeng Honda has continuously refreshed its development speed. It took eight years from the first CRV officially rolled off the assembly line in 2004 to the first 654.38+0 million cars. It will take three years to reach the second 654.38+million vehicles, two years for the third 654.38+million vehicles and 654.38+0.5 years for the fourth 654.38+0.8 million vehicles. Until September 20 19, Dongfeng Honda ushered in the fifth 1 10,000 vehicles, which took 1 year and 2 months, which also marked the official entry of Dongfeng Honda into the post-5 million vehicle era.
Dongfeng Honda has achieved this result for many reasons. Under the situation that a hundred schools of thought contend, Dongfeng Honda has made a refined strategic layout for cars, SUVs, MPVs and pure electric vehicles. At the same time, Dongfeng Honda also pays attention to communication with customers and absorbs customer feedback, which also makes each new car have a high degree of attention after its launch. In addition, Dongfeng Honda has also enhanced the brand's national goodwill through various practical and extremely temperature marketing strategies. For example, in the popular China food communication program "Chinese Restaurant" in recent two years, the marketing promotion of XR-V was combined with it, and the popularity of new products was rapidly enhanced through big IP.
Facing the opening year of 2020, Dongfeng Honda has also made plans to continue to deepen its cultivation in the fields of gasoline, hybrid and pure electricity. The official said that three new models will be launched this year, namely the hatchback Civic, Lexiang 1.5L hybrid version and the new generation Fit Brothers model.
Guangqi Honda: The first brand under the Group with a total output of 7 million vehicles.
20 19 is a bumper harvest year for Guangqi Honda. Even if the automobile market continues to decline, its sales can still grow steadily. This year 1- 1 1 The cumulative sales volume in recent months is close to 700,000 vehicles, up by 7.4% year-on-year. In the same year, the total output of Guangqi Honda in the market has reached 7 million.
1March 1999, the sixth generation accord, the first model of Guangqi Honda, officially rolled off the assembly line, and in July 201September, the tenth generation accord rolled off the assembly line. In the past 20 years, across the five generations of Accord, Guangqi Honda's cumulative output reached 7 million vehicles, which also made Guangqi Honda the first enterprise under the Guangzhou Automobile Group with a cumulative output of 7 million vehicles.
Looking at the speed of Guangqi Honda, it took eight years to reach the first output of 6,543,800 vehicles, three years to reach the second output of 6,543,800 vehicles, and only 654.38+06 months to accelerate to the seventh output of 6,543,800 vehicles. It can be seen that Guangqi Honda is developing faster and faster.
This is due to the rich product layout of Guangqi Honda, and many models are in a leading position in their respective market segments. At present, Guangqi Honda has launched a number of star products including Accord, Fit and Odyssey, and set a benchmark in their respective market segments. At the same time, Guangqi Honda is also constantly upgrading in two major areas: marketing and service.
In 2020, Guangqi Honda will set the annual target as 1 10,000 vehicles. To this end, Guangqi Honda launched the first pure electric SUV 20 19 at the end of the year? VE- 1 and the new strategic mid-level SUV? Hao Ying. With the excellent brand system ability of Guangqi Honda, these two cars may become another explosion point of sales, leading Guangqi Honda to create greater glories.
GAC Toyota: 20 1 1 year, the 1 10,000 th car rolled off the assembly line.
Established in 2004, GAC Toyota has entered the China market for more than 15 years. In the process of 15, GAC Toyota has always stood in the C position of China automobile market, and its production and sales volume have increased year by year. In 20 19, the annual sales target of 620,000 vehicles was also achieved one month ahead of schedule.
Looking back on the development history of GAC Toyota, August 4th, 20 1 1 is a very memorable day. On the same day, GAC Toyota ushered in the 1 10,000 vehicle assembly line as a Camry hybrid car rolled off the assembly line in Nansha, Guangzhou. This is an important achievement of Guangzhou Automobile Toyota brand since its establishment, constantly adjusting its strategy and reshaping its brand genes according to the changes in market demand and consumption habits.
Today, GAC Toyota has built a strong system competitiveness. In the product matrix, there was only the sixth generation Camry at first, but now it covers compact cars, mid-to high-end cars, SUVs and other market segments in an all-round way; From only producing fuel vehicles, the overall layout of fuel vehicles, hybrid power, plug-in hybrid power and new energy electric vehicles has been initially formed.
At the same time, since 2007, GAC Toyota has started the environmental risk audit plan of Toyota sales stores in national dealerships. Up to now, the number of dealers operated by GAC Toyota channel has reached 592, and its sales service and after-sales service have ranked first in the joint venture brand for seven consecutive years, creating a perfect automobile aftermarket.
In 20 18, with the introduction of TNGA framework, GAC Toyota will further promote the structural transformation of the whole automobile production mechanism from R&D, parts procurement, manufacturing to logistics. In 2020, GAC Toyota launched Willanda and C-HR? EV, Mirai and other new cars have improved their own strength.
FAW Toyota: 654.38+7 million vehicles in 2006.
/kloc-7 million new cars were sold in 0/6 years, which is inseparable from the persistence and change of FAW Toyota.
Looking back on the past of FAW Toyota, in 2003, FAW Toyota Automobile Sales Co., Ltd. was established and launched its first product, namely the first generation of domestic VIOS. In 2005, FAW Toyota achieved a cumulative sales volume of 6.5438+million vehicles at an alarming rate. After six years of precipitation, the cumulative sales volume of FAW Toyota in 2065.438+09 has reached 7 million vehicles.
During the period of 16, FAW Toyota always insisted on providing high-quality products and providing high-quality services in after-sales service. In terms of product quality, FAW Toyota provides consumers with richer and more customized choices by refining consumer demand. In addition, under the blessing of TNGA architecture, FAW Toyota has improved its product sequence to further enhance its competitiveness and quality. In terms of after-sales service, FAW Toyota focuses on strengthening the original service, building a 5Q service system, reforming the after-sales service system in line with the new energy strategy, and innovating and upgrading the service quality; In terms of used cars, FAW Toyota will bring consumers a more comfortable and secure car experience by strengthening used car replacement projects, dealership marketing upgrade projects and pushing new projects on the financial insurance platform.
According to the plan of FAW Toyota, the strategic goal of annual sales volume 1 10,000 vehicles will be achieved in 2020. To this end, FAW Toyota will not only further improve the vehicle layout, but also pay attention to brand building and customer care.
Dongfeng Nissan: the fastest car enterprise to achieve the output of10 million vehicles.
The output of 654.38+million vehicles has been precedent in the automobile industry. However, it took Dongfeng Nissan only 65,438+05 years to achieve this achievement, creating an industry record and becoming the car company with the shortest time to achieve this goal.
Looking back on the development of Dongfeng Nissan, it can be said that it has been in the spotlight. After the first SUNNY Sunshine rolled off the assembly line in 2003, it became a popular choice for family cars at that time. In addition, Dongfeng's daily production and sales reached 6.5438+0 million vehicles and 4.5 million vehicles respectively, which took only 5 years and 654.38+0 years, frequently creating the fastest achievement speed in the industry. For Dongfeng Nissan itself, this is only the inevitable result of building a good car in a down-to-earth manner.
Since the brand was founded, Dongfeng Nissan has been constantly adjusting and upgrading the organizational system covering the whole value chain to consolidate the strength of the whole value chain system. In 2020, Gu Ge believes that Dongfeng Nissan will bring more impressive achievements and continue to dominate the joint venture car enterprise camp.
Great Wall Haval: the first SUV brand in China to enter the 5 million club.
At the end of 20 18, the global cumulative sales of Haval brand under Great Wall Motor exceeded 5 million vehicles, becoming the first professional SUV brand in China to enter 5 million clubs, and setting a record of ranking first in SUV sales in China for nine consecutive years.
To analyze the reasons for the success of Haval's 5 million vehicles is simply to do the right thing at the right time. Since 13, Haval has built more than 800 dealer networks, creating a sales service structure ecology with five forms: smart experience store +4S store+city exhibition hall+community window store+maintenance center, covering all aspects of pre-sale, sale and after-sale.
Not only that, Harvard has mastered the core component resources through strategic cooperation with top international suppliers, and mastered the core technology of automobiles through vertical integration. At present, the products such as engine, transmission, chassis, electrical appliances, internal and external ornaments, molds and so on have been made by ourselves. And continue to build the most stringent quality system. At present, Harvard has established eight R&D centers around the world, including intelligent driving, intelligent networking, new energy and modeling, and set up a new technology incubation laboratory in Silicon Valley to carry out the most advanced super technology research and development.
Geely Automobile: It has sold over one million vehicles for three consecutive years.
For Geely Automobile, it may be more meaningful to break through one million vehicles for three consecutive years than to break through nine million vehicles in cumulative sales. After all, the automobile market has been depressed in recent years.
Geely Automobile's sales can continue to outperform the broader market, which requires the full support of product strength, automobile brand and after-sales. Geely's product line is complete and balanced. Many models not only form a good connection in terms of price, but also have their own emphasis on positioning, which is in line with the current market demand of paying more attention to personalization and diversification. In addition, Geely Automobile has always been at the forefront in modular architecture construction. Many years ago, Geely and Volvo jointly developed modular architecture-CMA, even larger SPA architecture and PMA architecture focusing on new energy. These four architectures basically cover all levels and all power models in the market, and also make Geely the most widely deployed and mature car company in the field of modular architecture.
In the era of automobile transformation facing the new four modernizations, Geely Automobile has also achieved a comprehensive layout in new energy, car networking, intelligence and shared travel.
Entering 2020 will be the year of Geely's brand acceleration, which is a brand-new brand building stage for Geely Automobile to achieve brand leadership and drive from products and sales. Six new models will be launched, among which the highly anticipated Geely icon will be officially launched in the first quarter of 2020, which will further enrich the product matrix of Geely Automobile and optimize the product structure.
These are the mainstream brands in the market, and they constantly create sales stories with strong system strength. In 2020, even if the automobile market is more severe, I believe they still have the ability to achieve remarkable results and look forward to their performance.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.