In the early stage, it is possible to make money at a loss, and to accumulate users and form the habit of ordering takeout by subsidizing and reducing;

if there are users in the later period, you can charge promotion fees to the merchants. For example, if the merchants want to rank first, they must give Baidu a certain promotion fee, and of course, only a few advertising spaces can be added.

expansion:

1. Meituan Takeaway is an online ordering platform under Meituan.com, which was officially launched in November 213 and has covered Beijing, Shanghai, Guangzhou, Tianjin, Xi 'an, Shenyang, Xiamen, Ningbo, Wuhan, Kunming and other cities. On November 18th, Meituan Takeaway announced that it would upgrade its brand in an all-round way. The icon of Meituan Takeaway changed from "a bowl of rice" to a kangaroo, and the color scheme of the product changed from orange to wheat and chestnut. At the same time, slogan has also been updated to "take-out by the US group, and anything can be delivered quickly".

2. Meituan Takeaway is an online ordering platform that provides take-away service. At present, it covers more than 2 cities in China. Meituan take-out carefully selects many high-quality take-out merchants for you, and provides you with fast and convenient online ordering and take-out service. Using Meituan take-out allows you to easily order food online, order take-out with mobile APP and pay online.

3. Wang Huiwen, vice president of Meituan. com, once introduced that the overall layout of Meituan is a "T-shaped strategy", with group buying horizontally and vertical categories, and Meituan takeaway is one of the "vertical". At present, Meituan has been deployed in O2O vertical fields such as catering, leisure and entertainment, hotel tourism, etc. through products such as group purchase, Meituan takeaway, cat-eye movies and Meituan Hotel.