Summary of the Tourism Bureau’s Investment Promotion Work The Tourism Bureau’s investment promotion work for the past year is coming to an end, and it’s time to write a summary of the work. Below I have carefully compiled a summary of the Tourism Bureau’s investment promotion work for you. I hope it will be helpful to everyone!
1: Summary of the investment promotion work of the Tourism Bureau In the first half of 20xx, under the correct leadership of the municipal party committee, municipal government and superior tourism authorities, the XX Municipal Tourism Bureau focused on the theme of "deepening the transformation and upgrading of the tourism industry", focusing on rural tourism development and inbound tourism
Market expansion is the key task throughout the year. Through active efforts in cultivating new leisure business formats, exploring domestic and foreign customer source markets, and optimizing industry service quality, we will continue to optimize our city’s tourism environment, continuously enhance our city’s tourism visibility and reputation, and continuously
Improve the economic and social benefits of our city's tourism industry.
According to statistics, from January to May this year, our city received 5.7623 million domestic and foreign tourists, a year-on-year increase of 12.59%; it achieved comprehensive tourism revenue of 4.507 billion yuan, a year-on-year increase of 14.74%.
Throughout the first half of the year, positive efforts have been made mainly in the following aspects.
1. Summary of work in the first half of the year (1) Top-level design and project creation create a new blueprint for XX tourism 1. Planning to guide the development of rural leisure tourism First, start the preparation of the city’s 13th Five-Year Tourism Development Plan.
The winning bidder for the preparation of the 13th Five-Year Plan for Tourism Development began to visit various scenic spots, hotels, travel agencies, rural tourist spots, etc. to comprehensively investigate the current status of XX tourism development.
The second is to complete the "Jin'e Village Rural Tourism Planning Plan".
Actively carry out research on rural tourism development in Jin'e Village and guide Jin'e Village to implement tourism projects and infrastructure construction.
The third is to promote the development of rural tourism in the Siming Mountain region.
Draft the "Implementation Rules for Regional Tourism Development in Siming Mountain of XX City (Draft for Comments)", and actively cultivate and develop three key tourist villages of Yantou, Thirty-Six Bay, and Mingxi and three rural B&Bs of Thirty-Six Bay, Dongcun, and Banzhu
(Inn) gathering area, build and upgrade three viewing platforms, Miaogao Terrace, Songhai Terrace (Sanshiliuwan Village), and Xufuqixia (Siming Bridge), and actively build the Sanliuwan Slow Life Leisure Tourism Base, which is well-constructed
Tourism company service facilities.
The fourth is to launch the design of the city’s rural tourism identification system.
Combining local, comprehensive, systematic and ecological aesthetics, create an identification system that reflects the cultural connotation and individual characteristics of XX rural areas.
2. Investment promotion drives the construction of tourism projects. First, a multi-pronged approach is adopted to attract investment.
Compiled the "XX Tourism Investment Promotion Manual" in Chinese and English, covering a total of 20 investment projects in various types such as tourism complexes, specialty B&Bs, and new tourism formats.
Actively organized a group to participate in the 20xx Zhejiang Tourism Project Fair, launched 20 tourism investment projects, and signed 1 contract project with a capital of 300 million yuan; successfully introduced Ningbo Yanzhu Cultural Tourism Company to invest in the Dayan B&B project, with a total investment of approximately 30 million yuan
Yuan.
Actively contacted more than 10 groups of merchants for on-site investment inspections from Manju Theme Resort Hotel, Lianzhong Leisure and Vacation Co., Ltd., Shanghai Datong Travel Agency, Investment Huaxia, Zheshang Tourism Investment Club, Huaqing Tourism Group and other companies.
The second is to promote investment and construction in key projects.
In the first quarter of this year, XX completed an investment of 222 million yuan in tourism projects, among which Baoneng International Bay Resort, Xikou Cross-Strait Cultural Exchange Center, and XX City Tourism Distribution Center were listed as provincial key tourism projects.
3. Create and promote the great improvement of tourism quality. First, improve the environment and quality of the city’s tourist attractions.
According to the National Tourism Administration's "515 strategic" deployment, through overt and covert inspections of the city's A-level tourist attractions, each A-level scenic spot is required to strictly implement comparison, self-examination and rectification to comprehensively improve the scenic area and surrounding environment.
The second is to set off an upsurge in the reform of tourism public service facilities.
Conduct on-site research on the city's A-level scenic spots and key rural tourism towns and villages, and do a good job in the construction and improvement of tourist toilets, visitor centers and parking lots in scenic spots and key rural tourism gathering places.
The third is to promote the creation of tourism projects.
Focus on cultivating Wanghe Farm to create a provincial three-star rural tourism spot, Dayan Changzhao Village to create a provincial elderly health tourism demonstration base, Tengtou Fresh Orchard and Lamb Zai Farm to create a provincial fruit and vegetable picking base; continue to promote Baiyun Station Campground and Xikou RV
The establishment of the base and the Jin'eshan Hiking and Leisure Sports Base, as well as the creation of the Huangxian Forest Park provincial eco-tourism area.
(2) Marketing innovation and market establishment to create a new image of XX tourism 1. The integration of media publicity and event marketing helps tourism marketing innovation First, select media to promote XX tourism.