First, understand the audience.
Since it is a video that the audience likes, we must first understand what the audience likes. I worked there for a long time, but the result was not satisfactory. You showed a northerner some delicious food with southern characteristics, such as snake meat and dried mice. During college, I often worked for Amway Mouse, my roommate in Northeast China. Unfortunately, I didn't succeed for four years. There are many things like this, which need to be carefully studied before we make a video. Muslim does not eat pork and the like, so as not to be thankless.
Second, the content is focused.
Since you are shooting a food video, you should know exactly where the center of this video is. It is to focus on the practical process of food, or to share the tasting and taste materials of food, or to introduce the background of the whole food system, so that users can understand the history and culture of food. We need to find a center of gravity and enlarge it into the main core of our video. As far as short videos are concerned, it is not good to have too much content, so we should clench our fists and focus on one point.
Third, the form of performance
As the carrier of art, video naturally includes the form of performance. This includes a series of factors such as camera position, angle, lens, whether narration is true or not. The video we make needs to be able to form a system and have an independent style, so that it can be easily loved by the audience. For example, what kind of tone should the narrator use? Whether to follow the rules, be humorous, use standard Mandarin or add some dialect teasing are all directions that need to be formulated in advance. Then there are different explanations for different systems of food, and narration is used to set off the food. You can't be too dazzling to cover up the real protagonist.
Fourth, scene planning.
Choose street shooting or indoor, city or country. This is also an important part of video production, and different scenes are selected for different people. The purpose is also to highlight our food, and the scene is also part of the contrast effect.
Verb (abbreviation of verb) reference learning
As a food culture program, China on the Tip of the Tongue is the best case. Some of its clips can be used as a reference for video shooting, especially for newcomers who don't have much contact, which is a good reference target.
In short, if you want to shoot a food video that the audience likes, you need the author to work hard in many aspects, do research seriously, and you will get a point if you work hard.