How to put advertisements in today's headlines:

1. What kind of advertisements should be created?

today's headline ads are mainly located in three places: app download/? Landing page information flow? /? Segment landing page information flow. When downloading an application, click on the advertisement to jump directly to the application download, and iOS will jump directly to the appstore, and Android will download the package directly. The landing page information flow is to jump to H5 landing page after clicking; The landing page of the paragraph is placed in the connotation paragraph APP.

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three small pictures of landing page information flow

application download

if the purpose of promotion is to focus on quantity, the advertising plan should focus on landing page information flow. The daily bidding flow of landing page information flow is large, about 2 million-25 million. The information flow of landing page is divided into small information flow picture and large information flow picture, and the small information flow picture should be the main one, because the background will control the frequency of the display of large information flow picture, which requires no more than a certain number of displays, and the price is high.

in addition to the information flow thumbnail, the account also needs to be matched with the application download plan, and the planned cost of general application download will be relatively low. The combination of the three small maps of information flow and application download can achieve both traffic and reduce the overall cost of the account. If you don't ask for quantity and only want to reduce the cost, it is recommended to give priority to application download. After all, the application download class directly enters the download after clicking the advertisement, skipping the landing page link and avoiding the loss of this link.

2. how to orient the crowd?

contrary to guangdiantong, today's headline advertisements should not carefully set the audience at the initial stage. First of all, today's headline advertising is based on the user model, even if the user type is not limited, the users who put it out will not be very outrageous. Secondly, today's headlines have many frequency control rules. If the audience is too narrow in the early stage, it will be particularly difficult to start the account.

Thirdly, the same group tag definitely has different positioning for users in different media platforms, such as data technology, Broadcom, Baidu and Today Headlines. The optimization of bidding should be adjusted according to the actual data of the platform, not the experience, because the speed of experience and traffic change is inconsistent. After a certain amount of data has been accumulated, it is suggested that after the advertising plan reaches 1 million, you can check the audience analysis in the background according to the plan with better cost order and adjust the audience of the advertising plan accordingly.

3. Budget and Bid

In terms of budget and bid, today's headline advertisements are also very individual. Look at an account first:

The above advertising plan has a daily budget of 5 yuan, and the total consumption during the actual launch period is 9.27 yuan. Article 2 The daily budget of the advertising plan is 1, yuan, and the total consumption is 2,291.39 yuan.

From the above two advertising plans, we can find two problems:

First, the actual consumption of today's headline plan is far below the budget.

second, the daily budget is different, and there is a big gap in the number of advertisements displayed during the overall delivery period.