Advertising copy
Jisbon Zero
1.
I like the world All good things.
I like flowers, but I can’t pick every one and smell it;
I like the wind, but I can’t let it stop its progress;
I like clouds, but I can't touch them.
Fortunately, I like you, and there is only "zero" distance between us.
Analysis: Using parallelism, natural factors such as flowers and clouds are mentioned in beautiful things to connect the distance between "and you",
Combined with the theme Invisibly thin, "zero" reflects the zero sense of the product name.
2. "Zero distance, closer"
Perhaps distance can produce beauty, but "zero feeling" can make love more intimate.
Analysis: The issue of distance is also reflected here. We can look at it from the perspective of a couple in a long-distance place.
Couples in a long-distance place must have a heart to get together.
3. "Tips"
Tips to save a relationship
1. Apologize proactively
2. Send gifts< /p>
3. Coax her
………….
10. JISBOND zero feeling
Having zero feeling makes you more intimate< /p>
4. "How to Capture Someone's Heart"
The shortest way to your heart is besides the stomach and "zero feeling"
Analysis: Quoting Zhang Ailing's sentence pattern in "Lust, Caution", it is said that if you want to capture a person's heart, you must first capture that person's stomach.
And capturing a person's heart can also be achieved through this product
Panpan Meunier Coated Cake
5. "Ritual Sense"
Tear it open, take a bite, and start this sweet ritual immediately.
Analysis: When it comes to the sense of ritual in food, what we can think of is the dishes or the etiquette required in high-end restaurants. Sometimes the sense of ritual in life is an attitude. Panpan, a simple food, can also have a sense of ritual because it is beautiful
6. "Put sweets in your pocket"
Panpan Meunier, soft in the pocket Analysis: Look forward to Apple’s “Change the World Again”, Gree’s “Mastering Core Technology”, Yinlu’s “Taste of Love”, Wangwang’s “You prosper, I prosper, everyone prospers!” ” and other catchy brand slogans have become the brand’s memory label.
Therefore, this type of copywriting is mainly about introduction and directly highlights the product features.
7. "Special Hug"
The tenderness of being hugged by you from behind
Just like Panpan Menier coated cake
Sweet, fragrant and soft
Analysis: Compare the Meunier cake to an inadvertent hug, highlighting the appeal of the product from the side
8. "Meet You" 18 years old》
Speaking of when you were eighteen
That age sounds so beautiful,
Those young faces in the memories
Time of struggle
Endless test papers
Delicious snacks at the school gate
Everything seems so wonderful.
Even the air mixed with haze,
has turned into a hazy filter.
These beautiful things are always there,
It’s just those abdominal muscles covered by fat
You haven’t had time to touch the person you love the most,
p>
Bishengyuan, meet your eighteen years old again.
Rio Cocktail
9. Rio in one cup is sweet for two people
10. Even if it is a drink for one person, don’t forget to go home road.
Analysis: Highlighting the theme of tipsiness, a person's alcohol content is not very high, and he is slightly drunk.