Booth design is the main method to strengthen corporate image, reflect corporate spirit and corporate culture. The exhibition is not to set up a stall to sell goods, but to show the whole enterprise, ability, grade, products and so on by taking products as the center and comprehensive means. In addition to the introduction and promotion of the product itself, it also includes extensive information dissemination, communication, advertising, consulting and so on. Through the audience's understanding of the products, it also deepened the impression of the enterprise to a certain extent. Therefore, please pay attention to this point when designing and building the booth.

Bumblebee Exhibition Design-Vienna Booth

Rendering of bumblebee exhibition area in Vienna booth

1. Make full use of all possible elements, such as the form, material, acoustics, light, color and other decorative items of the booth, constantly give the audience a sense of freshness, stimulate their curiosity, make them interested in the booth, and then have the desire to talk with the exhibitors.

2, professional booth construction, booth construction and production design should emphasize personality, at the same time, it should be convenient for conversation in space and atmosphere. It would be ideal if it could make people feel different and feel at home here.

Vienna booth front desk renderings

Side effects of Vienna booth

3. The design of the booth and the matching use of construction elements should also help to enhance the persuasiveness of the staff's conversation, so that the instant goodwill of customers can be repeatedly confirmed and strengthened in a limited time and space, and lay the foundation for contact after the exhibition.

4. The booth design should also consider the matching with other activities planned by the enterprise during the exhibition. More and more large enterprises regard exhibitions as a good place for public relations activities. Besides the exhibition itself, they also hold various meetings, seminars, performances or receptions during the exhibition. Due to the large and concentrated audience during the exhibition, these activities were held at the same time as the exhibition, which had a great impact and saved money. On the other hand, this puts forward new requirements for booth construction.

Vienna booth negotiation area renderings

Vienna booth negotiation area renderings

The attitude of enterprises towards the exhibition also depends on whether it is cost-effective economically. Therefore, while ensuring the effect, we should also calculate the economic account, use new and reusable booth materials as much as possible, carefully study the design scheme and reduce unnecessary expenses. In short, it is of course the best for enterprises to do more with less money. But this is easier said than done. It requires booth designers to be more imaginative, creative and flexible.