If you want to accumulate more popularity, after all, if a brand wants to go further, it cannot rest on its laurels and must continue to innovate.

The same is true for KFC. To be honest, in recent years, it’s hard to think of anything that KFC has attracted the public except tender beef and egg tarts. On the other hand, at McDonald’s, toys have been updated and various Limited pies and limited ice cream. KFC is obviously weaker than McDonald's in this regard, so KFC will also launch some promotions.

As far as part-time jobs are concerned, the K gold mall and coupons in the APP are far less memorable than the deals on Tuesday Membership Day and Super Thursday, and the previous two mango tubes for 9.9 Or judging from the two spicy burgers at 19.9, these promotions are obviously stronger than the coupons in the K-Gold Mall, so I believe that in the future, KFC’s Super Thursday will be remembered by more people, and KFC has done a good job in localization. , no matter what, time will tell.

The functions of promotion:

1. Improve sales performance

There is no doubt that promotion is a kind of competition, which can change the usage habits of some consumers. and brand loyalty. Driven by profit, both dealers and consumers may purchase large quantities of goods. Therefore, during the promotion stage, consumption is often increased and sales volume is increased.

2. Aggression and counter-aggression competition

Whether it is a company launching market aggression or a first entrant in the market launching counter-invasion, promotion is an effective application method. Market invaders can use promotions to strengthen market penetration and accelerate market share. Anti-invaders in the market can also use tit-for-tat promotions to achieve the purpose of blocking competitors.