However, because all these traditional snacks are handmade and workshop-style, with the veterans leaving one after another, the later products are often not worthy of the name. Although there are more and more breakfast shops claiming to originate from Yonghe area all over the island, the influence of Yonghe soybean milk has been declining. In people's impression, Yonghe soybean milk is no different from the soybean milk vendors in the streets.
Like many people of his time, young Lin Bingsheng grew up drinking soybean milk from Yonghe veterans and eating fried dough sticks from Yonghe veterans. He has deep affection for these traditional China cuisines, and he is particularly sorry for their decline. "We must revive the reputation of Yonghe Soymilk and let the traditional cuisine of the motherland carry forward!" "Let the factory operation guarantee the quality of soybean milk!" "Use the brand to operate this product!"
Lin Bingsheng did it as soon as he thought, and immediately started the business idea of practical operation. In order to distinguish himself from all kinds of soybean milk products with various signs on the market and truly regain the reputation of Yonghe old-fashioned soybean milk, Lin Bingsheng decided to run his soybean milk business under the Yonghe brand. Because the word "Yonghe" is not only his original intention of reviving Yonghe brand soybean milk and promoting traditional snacks, but also represents the simple wish of China people to live and work in peace and contentment and happiness. Therefore, he obtained the registered trademark of "Yonghe" soybean milk products in Taiwan Province Province on 1982, and in the same year, he set up a food factory and established Hongqi Company, and began to mechanically mass-produce all kinds of concentrated, bagged and canned "Yonghe" soybean milk. Gradually from semi-automatic production to full-automatic production, the production quantity is increasing day by day. Later, every morning, trucks of Hongqi Company delivered soybean milk to soybean milk shops, schools, supermarkets, convenience stores and shops all over the island on time. Yonghe Soymilk is a household name in Taiwan Province Province, and it has regained its former spirit.
However, Lin Bingsheng did not stop pursuing his own career. He turned his attention to the broader international market. In the following years, Yonghe Soymilk successively entered more than 20 countries and regions such as Japan, the United States, Canada and Thailand. Because of its pure taste, rich nutrition and natural source, it is very popular everywhere. In recent years, with the promotion of Yonghe Soymilk of Hongqi Company in various countries in the world, more and more foreigners began to understand and accept this natural and healthy beverage, and more and more people began to understand the traditional culture of China through Yonghe Soymilk. The popularity of Yonghe Soymilk became higher and higher, and it gradually developed into a famous international brand.
Nowadays, Yonghe Soymilk, as a brand enterprise of Hongqi Company, not only has a far-reaching brand influence, but also its business space is expanding day by day. It has sublimated Yonghe veteran's street shop into a synonym for China traditional cuisine and carried it forward all over the world. And this is also the ultimate pursuit of Yonghe business operators: let Yonghe soybean milk be bought in places where there are Chinese all over the world.
Up to now, Hongqi's "Yonghe Soymilk" chain stores have exceeded 100 in Chinese mainland, and its products are sold to more than 20 countries including North America, South America and Asia.