First sort out the target population according to the attributes of your products, and then carry out follow-up promotion according to the similarity of the population, and add a lot of WeChat groups, instead of adding people aimlessly according to your customers.

Add wechat group

If you are selling digital products, you can add some shopping groups of office workers. If your product is aimed at the elderly, you can add some health groups and rock climbing groups, and push the link to the applet mall. You can choose to directly push the homepage of the applet mall, or you can specifically push the single item. Applets can generate QR codes for a single product. Customers click directly to reach this product, and finally guide customers to collect applets with pictures and texts.

Intra-group generalization

Observe for two days after joining the group to see the activity of this group. If everyone in this group is advertising and rarely chatting, then you can send a small program link directly, just twice a day, not too much. If this group chats frequently and few people advertise, then you can communicate with the group owner and ask him to help you push his commission.

The shop is very active.

Do a good job in store operation, real-time online customer service, real-time layout update, such as the replacement of holiday style interface, and launch some corresponding activities. Backstage should regularly update sales and user comments, such as: "It's really convenient to shop on the applet for the first time". This step is just like brushing a bill, but it is easier to operate in a small program. These steps should be carried out continuously and step by step to enhance the trust of users.

traffic

The traffic of WeChat applet can be divided into online and offline traffic, that is to say, for offline stores, it is a function with its own traffic, so this is also the significance of the existence of applet now, and the other is to carry out QR code, which is the most common promotion method of applet, so it can also reflect the value of enhancing customers through a preferential way of products.

Wechat official account

In fact, at present, many official WeChat accounts are customized menus, which means that we can add corresponding applets in this process, and when users pay attention to the official WeChat account, they have already guided customers to implant applets in the store.

advertisement

Now the advertising function of WeChat applet mall can be said to be an online advertising channel. In particular, some food advertisements can satisfy the official WeChat account corresponding to eating, drinking and having fun in the same city, allowing users to obtain a certain amount of information according to their own needs.

Shared transformation

The applet mall shares a lot in the group, which is much better than the official WeChat account and the A group. The applet shares a lot of card pictures. In addition to the title and introduction, there is also an automatic sharing function, which can improve the conversion rate.

How to operate the WeChat applet mall At present, the applets in the official WeChat account basically start from the official WeChat account, as well as nearby applets. Merchants can do every traffic portal at first, and then focus on which traffic portal is better!