1F: Xicha, Naixue, Haagen-Dazs, Xiaomi Home, MAC, Champion, Lancome, etc.

2F: Uniqlo, URBAN-REVIVO, week+, Bershka, etc.

3F: Green tea restaurant, Taier fish with Chinese sauerkraut, etc.

4F: Green jasmine, vitality sushi, etc.

Joy City, an urban complex integrating large shopping centers, Grade A office buildings, service apartments and high-grade residences, has realized the functions of shopping, entertainment, sightseeing, leisure and catering, saved resources, efficiently operated urban life and become an important force to promote urban development.

Joy City has become the core brand of COFCO's urban complex. It is a full-service chain city complex with the emerging middle class of 18-35 years old as the main market, characterized by youth, fashion, trend and taste, shopping centers as the main body, and apartments, offices, hotels and other formats.

Young, fashionable, trendy and tasteful Joy City has become a new symbol of high-quality urban life.

Joy City's target customers have a strong sense of self-identity, like to subvert the tradition, disagree with the rules, love sharing and socializing, are stressed and busy, and have great demand for leisure life.

They pursue a more attitudinal life, are willing to pay a premium, have a more open, free and fast consumption attitude, have more spending power, are very enthusiastic about new things and knowledge, like to explore the world, and are willing to pay for a better world.

/kloc-the emerging middle class aged 0/8-35, they regard one-third of their income as disposable expenditure, they have received a better education, are more willing to accept the lifestyle of borrowing and spending, they pursue a more attitude and quality life, they are willing to pay for the added value of products and services, they have a strong brand awareness and are keen to try new products and services.