As the fifth universal studio project in the world and the third universal studio project in Asia, the Universal Beijing Resort has attracted much attention since its construction. According to the online data, Universal Studios Beijing will be the largest one opened by the brand at present, with a core area of 1.2 square kilometers, which is more than twice that of Japanese Huanying and as big as five Singapore Huanying.
No matter from the perspective of growth potential or market vitality, the prospect of theme parks in China market is indeed limitless. For consumers, the most worrying thing is what unique experiences and services will be brought by Universal Studios next year? What kind of creative sparks will the design teams from East and West collide?
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Revealing video of Beijing Universal Resort (3:37)
There are seven theme scenic spots, many of which are "unique in the world"
According to the official information, Beijing Universal Resort is located in Tongzhou District, Beijing, with a planned total area of about 4 hectares. At present, the first phase of the project covers an area of about 169 hectares.
As the core experience area for tourists, Universal Studios Beijing Theme Park has seven major scenic spots, namely, Kung Fu Panda, Transformers Base, Minions Paradise, the Wizarding World of Harry Potter, Nubra Island in Jurassic World, Hollywood and Future Water World. There are dozens of special riding and entertainment facilities, nearly 1 themed restaurants and numerous retail stores selling special goods in the scenic spot.
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Beijing Universal Resort under construction video (:4)
First of all, Universal Studios Beijing theme park will have the world's first scenic spot with the theme of "Transformers". Visitors will become "special agents" and form an alliance with autobots to experience the largest and most exciting roller coaster in the park-"Decepticon roller coaster", which can rapidly accelerate from a standstill to 14 kilometers per hour in 4.5 seconds, and feel the ever-increasing heartbeat in the rapid dash and the explosion of metal gears.
In the most popular "Transformers: Battle for allspark" riding project, visitors can go to allspark Energy Depot through the space bridge, jump on the military transport vehicle Evac transformed by autobots, and fight side by side with Optimus Prime. In addition, you can ride and dance with the bumblebee in the "Bumblebee Gyro", patronize the "Energy Crystal Replenishment Station" restaurant and "replenish energy" with Transformers.
Transformers base has the largest and most exciting roller coaster in the park-"Decepticon Roller Coaster". The pictures in this article are all pictures of Beijing Universal Resort.
Transformers: Battle for allspark
The design of Minions Paradise is inspired by the classic animated film "Despicable Me" by the lighting and entertainment company. Minions Paradise located in Beijing Universal Resort will be the largest Minions Paradise in the world. Visitors can not only see the landmark scenery in the movie, but also meet hundreds of Minions to start a naughty day. In the iconic riding and entertainment facility-"Despicable Me Minions Falls Out", tourists will turn into Minions, join Gru's camp and start a journey full of surprises.
There is also a "lair restaurant" filled with "danger" in Minions Paradise, where the hateful and lovely villains in Despicable Me will haunt. In addition, as a major feature of the performance in the park, visitors have the opportunity to enjoy the performances brought by the lovely "singers" in Sing in the lighting theater.
Minions Paradise
A falling out in Minions, Despicable Me
Gru's home
In the first scenic spot in the park, the "Kung Fu Panda: Journey of the Dragon Warrior" project, tourists will take a boat and slowly sail into the Jade Palace to fight against Dreadwind and defend the Peace Valley with Po's good friends. But if you want to practice first, you can go to Abao Kung Fu Training Camp and learn Kung Fu from the Dragon Warrior.
The land of Kung Fu Panda
Beijing Universal Resort will also bring the world's first exclusive scenic spot with the theme of future water world. Through realistic performances and a series of thrilling stunt performances of jet skis, the actors let visitors feel an exciting "water battle" from a distance. It is understood that this is a scenic spot with the concept of "environmental protection", and the matching special catering will allow visitors to experience the delicious food in a world where the ice sheet will melt and the mainland will be submerged by Wang Yang in the future.
future water world stunt show
drifter's pavilion
Of course, the magical world of Harry Potter, the majestic Nubra Island in Jurassic World and the Hollywood in Starlight Glimmer, which have been waiting for a long time, will be presented in the original way.
The Eagle Flying in Harry Potter's Wizarding World
The Jurassic World Adventure in Nubra Island, Jurassic World
The Sunset Restaurant in Hollywood
focuses on telling the legendary story in the background of China
As you can see, the Universal Studios theme park in Beijing not only includes classic projects, but also has unique scenic spots, which is expected. But a good theme park should tell its own story in addition to excellent riding and entertainment facilities design and beautiful scenery.
how to tell China consumers a story that happened in the western context? The design team sprouted many ideas.
when talking about the transformers base, Bob Dennis, creative director of the transformers base scenic spot, said, "we didn't just build a new base, we created a brand-new story character. Robers is an ancient Titan with a history of 75 million years. Its endless mission is to find the Energon crystal in the universe. After discovering the energy crystal on the earth, he formed an alliance with the earthlings and turned into a city as the headquarters of the nest troops in Beijing. "
"Decepticon roller coaster" at the Transformers base
Yes, the story background of this Transformers base is set in "China", which is where tourists begin their adventures. In order to let the design team members from abroad know more about the China market and China culture, the creative coordinator from China plays the role of "cultural bridge", which allows the whole design team with more than 5 designers and artists at home and abroad to work closely together to complete the design of props, performances, interior decoration, building facade, landscape, audio and lighting equipment of retail stores and restaurants.
"Energy Crystal Supplement Station" at Transformers Base
"We have hidden many details and eggs in the park and displayed a series of story painting ideas to better explain the historical background of cooperation between autobots and human beings. In order to make our story echo the historical development, and make the audience more convinced of the stories and pictures we created, we also added an outstanding instrument for observing celestial phenomena in ancient China to the design. At the same time, we also learn from China's ink painting style and add elements such as flying, "said Sabrina Han, creative coordinator of the Transformers base scenic spot.
"I also hope to add China's contemporary pop culture and our own creative thinking mode to the dialogue of the story characters, not just the visual China element. For example, in our newly created films and scripts, we have added a lot of humorous dialogues that China tourists can understand, and the whole team chooses the dubbing role together. "
"Butter Beer" in the wizarding world of Harry Potter
If the Transformers base scenic spot requires the design team to tell an adventure story from the west in a way that China tourists can understand, then the challenge for the design team of Kung Fu Panda Land is how to present a "Chinese legendary experience" with strong oriental elements while being loyal to Kung Fu Panda IP.
"What Kung Fu Panda movies present is not the common China style in reality, but an imaginary oriental wonderland created by Chinese and foreign artists. We strive to find a delicate balance in creativity. For example, the Emerald Palace in the scenic spot was inspired by the ancient architecture in China, but it didn't come from any specific dynasty, so we don't have a specific prototype to refer to. Although the building also contains the basic elements of red walls and gray tiles, its unique blue tiles and jade roof also show distinctive personality characteristics. Especially when you look closely at the details of the paint, the shape of the roof tiles and the details of each item, you will feel the rich imagination of the designer everywhere. "
"To achieve this, the challenge is enormous. Because in the cinema, the audience can only watch passively from a fixed angle, but in the theme scenic spot, they will watch and experience the story in an active or interactive way with 36 degrees without dead ends, so every detail is crucial. "
"Kung Fu Panda: Journey of the Dragon Warrior" in the Land of Kung Fu Panda
In order to give visitors a wonderful feeling of "breaking through the dimensional wall and entering the real valley of peace", Dean Orion, creative director of the Land of Kung Fu Panda, introduced the creation process of "Wisdom Xiantao Tree".
"It's a big challenge to build this giant structure with a height of more than 1 meters and a weight of 23 metric tons, especially in making petals of trees. We tried different materials, and finally found a material that is flexible enough to be bent and shaped by hand. By hand shaping, each petal looks like the one in the movie. After determining the correct petal shape, our producer carefully applied it to the 58, petals of the whole tree to make the tree look more like the original movie. "
The "Wisdom Peach Tree" in the land of Kung Fu Panda
Jurassic World Nubra Island
The "Hogsmeade" in Harry Potter's magical world is rich in supporting facilities and has confidence in the market
It is understood that Beijing Universal Resort is developed, built and operated by Beijing International Resort Co., Ltd. The company is a joint venture company owned by Beijing Shouhuan Cultural Tourism Investment Co., Ltd. (hereinafter referred to as "Shouhuan Investment") and Comcast NBC Universal's business segment, Universal Theme Parks and Resorts.
In fact, in addition to the theme park of Universal Studios Beijing, the key construction projects of Universal Resort Beijing also include Universal City Avenue and two resort hotels-Universal Studios Hotel and Nuojin Resort Hotel.
Beijing Global City Avenue is a comprehensive commercial body integrating retail, catering and entertainment. It is understood that upon completion, Avenue will have 24 shops, including a multi-functional cinema, 15 restaurants with Chinese and Western characteristics, 8 world-renowned retail shops and 11 mobile vending vehicles for retail and catering, providing rich and unique entertainment, catering experience and shopping choices.
Red oven pizza bakery on Universal City Avenue
Cool chocolate shop and delicious feast kitchen on Universal City Avenue
Universal Studios Hotel is the first hotel named after a universal brand in the world. It is located at the entrance of Universal Studios Beijing and has about 8 rooms. Its design adopts the classic Spanish style, which condenses the film history of the world for more than a century and the glorious course of Hollywood. The Nuojin Resort Hotel is integrated with the design of the classical royal gardens in China, providing a picturesque paradise for tourists.
Universal Studios Hotel
Courtyard of Nuojin Resort Hotel
In terms of transportation, Beijing Universal Resort is located in Tongzhou District, Beijing, which is connected with Tiananmen Square, Capital International Airport and Daxing International Airport by rail transit, and is equipped with a subway station and two subway lines-the east extension line of Metro Line 7 and the south extension line of Batong Line, which provide convenient travel, leisure and entertainment options for tourists and surrounding residents visiting Beijing Universal Resort.
Beijing Universal City Avenue
On November 16th, Beijing Universal Resort and Ctrip released the "Ctrip Flagship Store of Beijing Universal Resort", and during the period from November 16th to November 18th, the rights package of "priority ticket purchase" was sold in limited quantities, so that buyers can get the channel of priority ticket purchase five days before the pre-sale of tickets for Universal Studios Beijing in 221.
according to the data released by Ctrip, it took only 6 seconds to go on sale at 1: a.m. that day, 1, rights packages of Ctrip flagship store were sold out, and another 2, rights packages were snapped up by consumers.
Tom Mehrmann, president and general manager of Beijing Universal Resort, said: "Beijing Universal Resort is telling a brand-new story, presenting an immersive entertainment environment for guests, redefining fashionable vacations and creating exciting and personalized entertainment experiences. We are full of confidence and look forward to seeing you at Beijing Global Resort in 221! "
Proofreading: zhangyan