How can Taobao Tmall sellers quickly make the simplest baby main picture
(1) Start the software and open the prepared product material file. The image should be retouched before use and has reached the usable range.
(2) Create a new file in the software interface and name it "First Picture". Its height and width are 8 pixels, the resolution is 72 pixels/inch, and the background is white.
(3) matting the commodity, selecting the commodity image part, and moving the commodity material image to the newly established file with mobile tools, and adjusting the position and size to make it reasonable on the screen.
(4) in the Photoshop toolbox, select the polygonal lasso tool, set the feathering value to , adjust the canvas appropriately, and then make a triangle selection at the lower right of the image, noting that the hypotenuse of the triangle is 45 degrees.
(5) first click the foreground color in the color picker on the tool panel to pop up the color picker panel, and select the color as #ff6633.
(6) On the layer panel in Photoshop, click the "New Layer" button at the lower right of the layer panel to create a new pixel layer, and then fill the triangle selection made above with the foreground color.
(7) in the Photoshop layer panel, select the layer where the commodity "shoes" are located. This operation is indispensable. Execute the "Free Transform" command in the "Edit" menu, and the image transformation control box will appear.
(8) Move the mouse to the edge of the control box for changing the image until the rotating icon with double arrows appears. This is to adjust the angle of the goods by using the rotating image function to make it basically match the 45-degree angle.
(9) Use the text tool in the software to switch to the Chinese input state, and click the mouse in the triangle area in the figure to directly input the relevant text.
(1) Under the condition that the text layer is the current editing layer, execute the command of Free Transform in the Edit menu, move the mouse, and hold down the Shift key to make the text rotate 45 degrees.
(11) Select the rotated text, open the character panel, and set the attributes of the text. Set the font of the text as "Microsoft Yahei", the font form as "Bold", the font size as 6 points, the text spacing as 5 points, and the font color as white.
(12) on the premise of determining that the current working layer is a "shoot down and decrease" layer, select the moving tool in the toolbox to move the text set in the previous step to the appropriate position.
(13) Select the text tool in the toolbox, and enter the text number "2" in the same way as above. The position and size can be arbitrary first.
(14) execute the "free transform" command in the "edit" menu, and rotate the text by 45 degrees. You can directly Enter -45 degrees in the rotation angle of the tool option, and then press "Enter" to confirm.
(15) reselect the text with the font tool to make the text in the selected state, enter the character panel, and set the text attributes. The font is the commonly used "Arial" font, the text attribute is "Bold", the size is 1 points, the spacing between words is 5, and the color is white.
(16) Select the layer where the text is located, and use the moving tool to adjust the position of the text. Be careful not to move the background, only the text.
(17) Select the layer where the text "2" is located, double-click the layer, or select the "Layer Style" command under the "Layer" menu to add a layer style to the text "2".
(18) In the layer style panel, select the "Bevel and Relief" option, and in the structure bar, set the style as "Relief Effect", with the method of "Clear Carving", the depth of 1%, the direction of "Up" and the size of 5 pixels. Pay special attention to the shadow column, set the angle of the shadow to 151 degrees, and try to make the direction of the shadow basically the same as that of the shoes in the image. The height is set to 37. Where the opacity of highlight mode is set to and the opacity of shadow mode is set to 1%. Finally, press the OK button.
(19) Continue to use the text tool to input text, and adjust its font, size and position until the next step, so as to better set the text effect.
(2) Select the text layer where "RMB" is located, and execute the command of "Ctrl"+"T" to freely change the text, so as to correctly rotate the text by 45 degrees.
(21) Next, set the font attribute of the word RMB, and set the font as Arial and the mode as Regular. The font size is 3 points, the color is white, and it is in a "bold" state.
(22) Select the text layer, use the mobile tool to adjust the position of the text appropriately, or use the arrow keys to fine-tune the position of the text.
(23) Next, design the decorative, suggestive, guiding and sales status words in the first picture, which should be concise and clear, with prominent colors, which can directly attract consumers' attention. In font design, special attention should be paid to the color of the words consistent with the color of the triangle at the lower right of the image.
(24) After the font is designed, use mobile tools to adjust the position of the text. It should be reminded that the first picture is one of the most important parts of the product image information, and any details must be carefully designed.
(25) Finally, design words such as "hot sale" or "sale at reduced price". The font of the design is "Xiaoyuan"
, with a size of 48 points, bold design and black color.
(26) Finally, adjust the position of the text. How to make the main map of Taobao shop?
I believe all parents have this experience. After typing keywords in the search bar, a lot of related products are dazzling, but it seems that they don't know which one to choose. In the same page, clicking on a baby casually, in addition to the two factors of high reputation and large sales, the beauty of the main picture is also an important factor that attracts us. So I've always wanted to write an article about the main picture, and Taobao has made a rule that the main picture should be standardized. So what kind of main picture is beautiful and attractive without violating the rules?
I also studied the knowledge of the main map on the Internet before. Today, I will simply write down the function of Taobao's main map here. I hope everyone can use it as a reference!
For example, if you enter middle-aged and old tweed coats, you will see the main picture.
There is almost no bright spot in these four main pictures, except for the attractive sales volume. The pictures don't highlight the key points, and the words and accessories take the lead, so the average buyer has no interest in going in to see them.
Let's see if
is refreshing. I'd rather click in and have a look.
first: the main picture must be full, and the picture exhibition area in Wangpu is square, so the main picture is square to make full use of the exhibition area, and the picture should be less than 12k, in jpg or gif format. The size is 5x5 pixels, which is 17.64*17.64cm when PS is processed, and the resolution is generally 72. You can put the detail map and the main map at will, as long as you can link them in. The upper and lower dimensions are arbitrary, and the width is generally 5-6 pixels, which is suitable for screen display. The maximum is 8x8 pixels. But if you want the magnifying glass function, you need 8 pixels.
second: be sure to show the highlights of your store on the main map
From the screenshot above, you can easily see that the same product, with its selling point on the main map, will sell more than others at the same price. But remember, the highlight is not psoriasis, and the more you arrange, the better. The promotion information and highlight performance of the main picture must not be overwhelming, not more than one-third of the main picture, just write the most powerful information. Keep it as simple as possible, keep the font within ten words, and be short, clear and powerful. For example, the name of the store, 1 fold, etc.
Third: Don't duplicate the main picture of the big seller, be unique
Some small sellers make the main picture exactly the same as the big seller, so there are many duplicate main pictures, but the search rule of Taobao is that when you have no price advantage, the imported traffic is very limited. Buyers like a product, and click on the button "How many are selling this baby". You can know how many stores are selling the same baby with different prices. As a buyer, you will naturally choose a store with better sales volume, good evaluation and low price to buy it. Then, if your main picture is nothing new and is duplicated with other sellers, I don't need to say that you should understand how low the probability of buying it from a novice seller is. The seller who acts as an agent should pay special attention to this, and don't think that your last home has given you a data package. If you think about it, he is not only an agent for you, but also so many other buyers. Therefore, we should highlight our baby and try our best to let Taobao show that there is only one store selling this model, so that customers can think that your baby is unique in Taobao.
fourth: bring the logo or name of your store, and the background color will be positioned according to peers or the whole industry and your store.
The recognition mentioned here is how to let buyers know our store name clearly, understand us and remember us. Every seller will have a name when opening a Taobao shop, so we should start slowly from the beginning, establish a good customer relationship and spread the popularity of the shop. It is very important that this is the logo of our shop. Buyers can know whose baby it is through the main picture, whether they have bought it before or have heard it from others. This is the role of recognition. Of course, this recognition should be done not only from our main picture, but also from our details page, and the description of the baby. How to make Taobao's main picture
does not mean that high-end, atmospheric and high-grade are good main pictures, then sellers should combine their own products, marketing, activities, selling points and surrounding environment. A good main picture is that people who see the picture are willing to click in. As we all know when we do Taobao, the traffic is hard-won, and finally your baby appears in front of others. At the very least, let others click in and have a look. I personally think that the following factors must be taken into account to let others see your main picture, and they are also tried and tested. When searching for keywords, you will know the overall environment of the page where your baby appears. For example, if you sell shoes, all the main pictures of shoes will come out. If the main pictures of this page are basically white background+model photos, then your main picture must be black background. Even if the picture is not very beautiful, you must use black background, because your main picture should shine at the moment. Therefore, making the main map must be combined with the surrounding search environment. What we imagine in our mind may be beautiful, but it may not necessarily bring clicks. Therefore, when drawing the main map, we must have a clear insight into the environment around us, and it is very important to make a unique main map!
Correctly treat the extreme advertising language. When making the main picture, many sellers like to pile up a large number of advertising languages on the main picture, and even some advertisements prohibited by the advertising law are used, which leads to all kinds of violations, and then they think painfully about what words to change. It is estimated that some sellers have this experience.
often a main picture, we will spend more than an hour on the text. This design will feel particularly tired. The simplest skill is to have your own opinion of the main text. It is also determined by combining the purchasing psychology of normal buyers. In addition, what we are talking about here is the main map of wireless terminal. Although it is synchronized with PC, wireless is the mainstream and irreplaceable. So the main text here mainly combines the screen size of your mobile phone and determines the appropriate text. Words don't lie in abundance, information doesn't lie in completeness, but in finesse. What information do common buyers like to see? Here, we still take selling shoes as an example. Here, it is stated that all the words such as postage, new style, upgrade, technology and performance can be used as the core words and are the core selling points. As for the words such as style, color and postage, it is completely unnecessary to put them on the main map. If the price has an absolute advantage, you can put the price on the main map, but in fact you can not put it, because the price can be seen completely. The words should be clean and straight to the point.
Finally, the style of the main picture
The style of a main picture determines whether the design of the main picture is correct or not. The font of the main picture of women's shoes should be slender characters and purple and pink, and the color should not be used wrongly. Men's shoes are suitable for the strong sense of thick fonts, and the color is suitable for dark and black. Give people a sense of safety and stability. If they are sports shoes, they should emphasize health, movement and strength. Green, blue, orange and red are all powerful colors, and the color matching should be reasonable. Don't pile up all colors together. In a main picture, there should be no more than three colors except shoes. In addition, in order to highlight the main picture, in addition to the environment mentioned in the first part, we can also combine the characteristics of the product to make creative main pictures such as exaggeration, surprise, funny and anger. Combining the joys and sorrows of human nature, the main picture is not only full of creativity, but also can achieve efficient clicking.