a dish in three minutes and a table in 2 minutes, without washing, cutting or processing, cooking can be so simple. Cooking at home is easy, and everyone can become a chef in seconds! Is this what you want?
In less than ten years, take-away food has developed into a market of more than one trillion yuan per year. Especially in recent years, we have noticed that the take-away food of those black workshops was naturally eliminated by the market at first. On the one hand, the take-away food of brand entities in each city accounts for a higher and higher proportion. On the other hand, with the wide use of take-away merchants' "cooking bags", it has ensured that the take-away food is fast, stable in quality and more standard.
if take-out has adapted to the fast-paced lifestyle and the lazy economy, then this wave of "pre-cooked dishes" shows that the pursuit of fireworks and ritual has promoted the new family's home economy.
instant cooking, instant heating, instant blending and ready-to-eat are the industry definitions of prefabricated dishes. The carefully selected ingredients, the research and development of the secret flavor of the chef, and 7% to 8% of the cooking are all standardized in the standardized factory. Through quick freezing and fresh keeping, the whole process is cold-chain, and the taste of the food is restored by simply frying, frying and frying at home. Improve the efficiency of food in the case of good taste, with pot gas, atmosphere and good experience.
referring to the situation of "prepared food" in Japan, the consumption of meals in Japan can be divided into three categories: internal food, Chinese food and external food. "Internal eating" refers to purchasing, processing, cooking and eating by families themselves, which takes a long time and is limited by cooking skills, and there are fewer categories to choose from. "Chinese food" means that consumers buy ready-to-eat products (including C-end prepared dishes) and eat them at home, workplace or convenience stores, which are rich in categories, delicious, healthy and efficient in life. "Eating out" means that consumers buy and eat in restaurants, izakaya and other catering channels. According to the report of "Future Think Tank", in recent years, with the aging of Japan, the miniaturization of families and the increase of female employment rate, the "Chinese food" market has grown particularly significantly in the whole food industry, with an increase of 27% compared with 1 years ago. There is no doubt that prefabricated vegetables will form a strong consumption trend, a large market and rapid growth in the domestic market.
At present, there are more than 5, kinds of prefabricated vegetables on the shelves in JD.COM supermarkets, and the turnover of prefabricated vegetables will increase by 156% in 221. "Meituan buys vegetables" Aauto Quicker dishes, light sugar baking, secret braised dishes and other prefabricated dishes have become the daily purchase products of many consumers in first-tier cities.
In 221, the sales volume of semi-finished ingredients and prefabricated vegetables of Boxma Xiansheng was four times that of 22. According to the data of Tmall's top ten New Year goods, during the Spring Festival of 222, the sales of Tmall prefabricated vegetables increased by 16 times year-on-year.
combined with the supermarket and community store industries, our inspiration is that in the innovation and change of traditional business model, firstly, we should really combine the scene of cooking and eating at home, reorganize the primary fresh products from the specifications, packaging, primary processing and collocation on the basis of the previous clean vegetables and refined cabbage, and reduce the scattered sales and rough sales. Second, vigorously adjust the commodity structure of cooked food, staple food and Japanese food, especially small and medium-sized chain stores and community stores, abandon the so-called "central kitchen" plan, seize the mature manufacturers of "prepared dishes" that have risen rapidly in recent years, deepen cooperation, enrich prepared dishes and improve the commodity structure. Third, according to their own on-site processing, on-site manufacturing and selling conditions, combined with local eating habits and consumption preferences, through standardized and on-site processing, 3 to 1 pre-cooked dishes with their own brands were launched, forming their own sales characteristics.
when the industry is generally declining, the rise of prefabricated dishes has undoubtedly provided us with a good development direction for supermarkets and community stores that take fresh food and ingredients as the last watch. It is worth our bold attempt and exploration to cater to the consumption trend of prefabricated vegetables in all directions, fully satisfy the family kitchen and dining table, and provide a more refined, worry-free and delicious meal consumption plan.
come on, fellow travelers.