Choice of mother's day activities planning scheme for hotel catering (1) 1. Background of Mother's Day activities
In order to further enhance the popularity, enhance consumers' brand awareness of "xx Hotel" and promote sales together with the brand, we are planning a Mother's Day Thanksgiving theme activity with the help of this festival to remind consumers to pay attention to "Mother's Day", so that the theme of the activity can penetrate into consumers' emotions and trigger their "gratitude for parenting", thus reaching resonance and generating consumer demand. And take this activity to improve the brand awareness of xx Hotel.
Second, the theme of the event
In May, "Thanksgiving" comes first-Mother's Day series activities.
Three. moving target
1, catering to the target consumers' psychology, satisfying their emotional needs, and improving the named purchase rate of the target consumers.
2. Improve the brand awareness of xx Hotel in xx area through Mother's Day activities.
Fourth, the activity time
20xx may x day.
Verb (abbreviation for verb) target customer group
The target group is young people aged 25-55, private enterprise owners, corporate executives and successful people in middle and senior positions in government agencies. Because they are busy with work and have no time to accompany their parents, most of them have the knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
Activity of intransitive verbs
1, "triple" gift for mom
◎ Gift 1: The lady who consumed Chinese food that day presented the beauty dessert "Ice Peach Dew".
◎ Gift 2: The lady who consumes Chinese food on that day will be given a bunch of carnations and an X discount coupon (operating instructions: the discount coupon will be given when the guest checks out, and cannot be used at that time).
◎ Gift 3: Ladies who stay in the hotel on the same day can enjoy a discount of 10% on Chinese food consumption (operating instructions: when guests check in, the front desk will give them a discount of 10%).
2. Thanksgiving "Mom Cuisine" Healthy Food Festival
◎ "Thanksgiving Day" package: A: xx/ Table B: xx/ Table.
◎ The "Mother's Cuisine" in the zero-point restaurant is especially recommended: the dishes are mainly health care, and the names of the dishes should cater to the theme of Mother's Day, such as "Mother and son are deeply in love" and "kindness is as heavy as a mountain". (menu and price to be determined)
Seven. Activity flow
1, during active preheating
Time: x month x day -x month x day.
(1) advertising.
(2) Prepare the materials needed for the activity.
(3) Activity operation training.
2. During the execution of the activity
(1) Operating Specification for Guest Room Front Desk.
(2) Operating specifications of the Food and Beverage Department.
(3) Distribution and supervision of gifts.
Eight. gift
Carnation: xx bundle yuan =xx yuan.
Nine, atmosphere decoration (simple decoration)
Carnation flowers are inserted in restaurants, bars and western restaurants (the cost is about xx yuan).
Selected mother's day activities planning of hotel catering (II) I. Purpose of activities
1, Mother's Day promotion plan to enhance brand awareness.
2. Improve the purchase rate and consumption of target consumer groups in hotels.
3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.
Second, the activity time.
20xx may x day.
Three. Target group
The target groups of Mother's Day activities are fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially with their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.
Fourth, the theme of the event.
1, advertising theme: Thanksgiving mother, maternal love forever!
2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call.
Verb (abbreviation of verb) activity content
1. Presented carnation flowers: 20xx arrived at the store on May X for consumption 1 piece of red wine for ladies. (When the guests register, they will be assigned rooms by the front desk, xxx Food City and Taste Cafeteria, with mother's holiday greetings attached).
2. Weibo Lottery: Go to the store to take photos, [email? Protected], you will have the opportunity to get a free buffet coupon worth xx yuan.
3. Birthday wishes: Any lady whose birthday is on May X can receive a beautiful gift with her ID card. (Hotel coupons, natural ingredients xxx series travel packages)
4. Ladies' Nutrition Menu: The Food and Beverage Department has launched three nourishing dishes. A lady who spends money in a buffet can choose any dish for free.
5. Preferential reward: the original price of the movie buffet during the event is xx yuan, and the exclusive Mother's Day package is xx yuan. Xx Food City launched the exclusive afternoon tea package for Mother's Day.
Popularization of intransitive verbs
1, SMS group sending: Thanksgiving mother, maternal love is eternal! On May X, xx Hotel launched a "Mother's Day Special Event", and the lady will receive a beautiful gift on her birthday!
2. In-store POP: one in the lobby, one in front of the restaurant and one in the elevator on the first floor.
3. Online promotion: Online promotion will be conducted through official Weibo and official WeChat. The warm-up will start on May X, and the online lottery will start on May X for x days. [email? Protected], send a free buffet coupon every day.
4. Mainstream media (xx City News, xx Express): soft articles reported on May X, May X and before and after the event.