The fiery e-commerce live broadcast industry has made a name appear in front of everyone again. In the list of TOP2 anchor with goods, there is actually singer Lin Yilun who debuted in the 199s! Moreover, in the fiery live broadcast of the rivers and lakes, he and Zhang Dayi, who dominated Taobao, could be on an equal footing.

The 199s was the most prosperous time for mainland pop music, and a large number of hot singers emerged one after another. As time goes by, most of them have disappeared, or occasionally appear in the nostalgic link of variety shows, and the scenery is no longer there. But Lin Yilun is one of the "individuals", always at the forefront of the times, always active in the public eye.

If "singer" is Lin Yilun's greatest identity in the first half of his life, then "food" is his key word in the second half. It is said that friends in the circle have come here, including singers, actors, artists and collectors. Wang Han said that he had to make an appointment by phone when he went to his house for dinner. Although it was a little exaggerated, it can also be confirmed that Lin Yilun has been walking in a circle of contacts, and the dining table of the Lins' mansion is equivalent to a small high-end salon.

He was deeply involved in the field of food. In 214, he founded "Fanye", which started as a white-collar takeaway, and later focused on selling only fast-moving consumer goods. His main product was Chili sauce, which was sold for 2 hours and sold 3, bottles that year.

Lin Yilun enjoys its great energy when other stars are still above and despise shouting hard. On one occasion, on a whim, he broadcasted to everyone the process of cooking and eating at home. This live broadcast directly made his JD.COM store out of stock. So, why can Lin Yilun be the TOP2 anchor with cargo? Because as early as four years ago, he was already an "old slick" with goods!

at the time of initial admission, the category of goods brought by Lin Yilun was relatively vertical. His image as a warm man at home and his personality of sharing a better life are in good agreement with the tonality of food and daily necessities. These two categories are also popular in Taobao live broadcast, which can help him quickly establish contact with fans.

"Good Life" covers a wide range of categories. After accumulating fans in the live broadcast room for more than half a year, Lin Yilun began to explore new categories and ways.

It seems that there is no other medium besides live broadcast, which can make products, marketing, users and transactions more coherent, so that the experience can be seen and believed, and the sense of participation can be empathetic. Lin Yilun is undoubtedly an expert in using the sense of participation in live broadcast, constantly combining different scenes with his own "gourmet" label to give users a real participation experience.