During the Republic of China, the relationship between Coca-Cola and cheongsam can be traced back to 1927, when Coca-Cola opened its first point of sale in Shanghai.

Since Shanghai is one of the largest cities in China and a center of international trade and culture, Coca-Cola quickly became one of the popular drinks among Shanghai's young people and intellectuals.

At the same time, cheongsam also gradually became popular in Shanghai.

The cheongsam is a traditional Chinese women's garment made from high-quality fabrics and fine handwork, making it ideal for wearing in social situations and formal events.

At night in Shanghai, drinking cold Coca-Cola and wearing beautiful cheongsam became the urban fashion of that era.

Coca-Cola also took advantage of the popularity of the cheongsam and began using the image of the cheongsam in advertising to position itself as a "fashionable" and "modern" drink.

The female images in these advertisements wear beautiful cheongsams and hold Coca-Cola bottles, showing a free, happy and fashionable image, which is very consistent with people's pursuit of quality of life and free thinking at that time.