Taobao is one of Taobao's main traffic channels. Many Taobao sellers will participate in Taobao activities. There are conditions and fees for merchants to participate in Taobao.

The latest Taoqiangou registration requirements stipulate the registration conditions, product registration requirements and event registration restrictions for Taoqiangou merchants.

The fee range is for all merchants who have signed up to participate in Taobao shopping activities and passed the review.

1. Taobao sellers (1) meet the standards of "Taobao Marketing Activity Rules"; (2) meet Taobao's industry qualification standards for various purposes; (3) store opening time: 90 days and above; (4) seller credit rating: three diamonds and

Above; (5) The number of goods on sale in the store is more than 10; (6) The store has not been punished for any prohibited items or serious violations of quality control category B with 6 points during the year; (7) The store has not been punished for selling counterfeit goods during the year; (8)

If there are special circumstances in the above access conditions and categories, they may be handled separately according to written instructions.

2. Tmall sellers (1) comply with the "Tmall Marketing Activities Benchmark Rules"; (2) comply with Tmall's industry qualification standards for various purposes; (3) store opening time: 90 days or more; (4) the store has no reasons during the year

A penalty of 6 points for serious violations of prohibited or quality control category B; (5) The store has no penalties for false transactions during the year; (6) If there are special circumstances for the above access conditions, the category may be dealt with separately according to written instructions.

Requirements for goods purchased on Taobao 1. Ordinary goods (1) Branded goods must have a sales certificate provided by the brand, or a purchase invoice that requires registered inventory, or a qualification certificate from the brand channel provider; private brand goods must have their own brand

relevant certificates.

(2) The registered products must be at a fixed price.

(3) For registered products, the original price of the product cannot be modified after the product is approved.

(4) The registered products have been traded ≥10 times in the past 30 days.

(5) The rush purchase price of registered products shall not be higher than the lowest transaction price of the products in the past 30 days.

(If it is a new product, less than 30 days will be calculated from the date the product is put on the shelves).

(6) Registration product inventory requirements: The minimum registration inventory quantity = 50,000 yuan / rush price. At the same time, when the event starts, the actual inventory of the product must not be less than the registration inventory.

(7) Purchase limit rules: When setting the purchase limit for products registered for Taobao, the purchase limit can be set to a maximum of 10 items, except for special categories.

Special categories can be set to a maximum of 20 items.

(For details on special categories, please refer to the interpretation of the rules.) (8) Except for special categories, the products sold on Taobao must be shipped nationwide (except Hong Kong, Macao, Taiwan and overseas), and logistics for large items must be included (Inner Mongolia, Gansu,

Excluding Qinghai, Ningxia, Xinjiang, Tibet, Hong Kong, Macao, Taiwan and overseas).

(9) The registered product image must be 640*640 with a white background and within 240K. The image must be clear, with a clear and beautiful theme. It must not be stretched, deformed or spliced. It must have no watermark, logo or text information. It supports JPG, JPEG and PNG formats. Note

: One picture per product or single model.

(10) The registered product images must be clearly authorized by third-party rights holders such as valid copyright holders or portrait rights holders and have proof of sublicensable rights.

(11) The title of the registered product must be 18-24 Chinese characters or 36-48 characters. The title format is "Brand" + "Product Content" + "Product Description". There must be an accurate and clear description of the product. Stacking of keywords is strictly prohibited.

Special symbols are not allowed.

(12) After the buyer pays, Tmall sellers must deliver goods in accordance with the "Tmall Rules", and Taobao merchants must deliver goods in accordance with the "Taobao Rules".

(13) If there are special circumstances in the above registration conditions and categories, they may be handled separately according to written instructions.

2. Flash sale products (1) Branded products must have a sales certificate provided by the brand, or a purchase invoice for registered inventory, or a qualification certificate from the brand channel provider; private brand products must provide relevant certificates for free brands.

(2) It must be a product with the lowest transaction price of more than 100 yuan in the past 30 days.

(3) You must register for the flash sale at a price of 1 yuan.

(4) Registered inventory quantity = 5,000 yuan/lowest transaction price in the past 30 days.

(5) Except for special categories, the products sold on Taobao must be shipped nationwide (except Hong Kong, Macao, Taiwan and overseas). Large-scale products must include logistics (Inner Mongolia, Gansu, Qinghai, Ningxia, Xinjiang, Tibet, Hong Kong, Macao and Taiwan).

and overseas).

(6) 640*640 white background within 240K, the picture is clear, the theme is clear and beautiful, no stretching, deformation, splicing, no watermark, no logo, no text information, support JPG, JPEG, PNG formats.

(7) The title of the registered product must be 18-24 Chinese characters or 36-48 characters. The title format is "Brand" + "Product Content" + "Product Description". There must be an accurate and clear description of the product. Keyword stacking is strictly prohibited.

Special symbols are not allowed.