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What specific aspects does Unilever’s food planning involve?

Unilever's history in China can be traced back to 80 years ago, when the Lever Brothers established China Soap Co., Ltd. on the banks of the Huangpu River in Shanghai. In 1986, Unilever returned to China, always aiming to become a Chinese multinational company, and has made significant progress. From 1986 to 2001, Unilever invested approximately US$1 billion in China, introduced more than 100 advanced patented technologies, directly employed approximately 4,000 Chinese employees, and indirectly provided 14,000 Employment opportunities, producing more than 20 brands of products covering all aspects of people's daily lives.

Unilever's business in China is mainly divided into three parts: household and personal care products, Unilever Co., Ltd., and its brands include: Zhonghua, Geno, Sunsilk, Lux, Pond's, Dove, Vaseline, Omo and Jinfang; food, Unilever Food (China) Co., Ltd., a sole proprietorship of Unilever, the main brands include Knorr and Lipton. Produces Knorr brand chicken essence, chicken powder, instant soup, salad dressing, peanut butter, Lipton black tea, green tea, jasmine tea, etc.;

Ice cream, and Luxue (China) Co., Ltd., wholly owned by Unilever Enterprise, produces Menglong, Bailebao, Crebo, Kaidoo, etc. and Luxue ice cream. After years of vigorous cultivation, these brands have become household names and become commonly used brands in the daily lives of Chinese consumers, with annual taxes of about 600 million yuan. In order to realize the company's commitment to long-term development in China, Unilever invested 166 million yuan and established its sixth R&D center in the world, Unilever China Research and Development Center, in Shanghai in February 2000. Focus on the research of product formulas and the introduction of natural ingredients advocated by traditional Chinese science into Unilever's products to make Unilever's products more suitable for Chinese consumers. In 2002, with China's accession to the WTO, Unilever established a global procurement center in Shanghai, relying on China's rich resources to export raw materials and finished products to Unilever globally. In 2003, Unilever established a production base for household and personal care products in Hefei. This production base has become one of Unilever's largest production bases in the world. It not only provides high-quality products for Unilever China, but also has the potential to develop into a global production center for Unilever. In 2004, Unilever decided to build its corporate headquarters office building in Shanghai as its China regional headquarters. Successful localization cannot be separated from the localization of employees. An excellent local workforce and management can better understand the needs of Chinese consumers. According to statistics, at Unilever, 90% of manager-level employees are recruited and trained locally. Unilever believes that in order to achieve sustainable development, in addition to taking the path of localization to strengthen the company's competitiveness, it must also maintain communication between the company and local society and care about the development of local society: the company has funded the establishment of 9 Hope Primary Schools in China ; Launched the "Unilever Hope Star" project to provide four years of college tuition for 200 outstanding students from remote and impoverished areas; the company also established scholarships at Fudan University to reward students with both good character and academic performance. Since 1996, the company has also carried out a series of activities nationwide to promote "Chinese" mouth care. In 2000, Unilever China launched the Green Waters and Green Mountains Action. The event covers more than ten regions across the country and aims to raise people's environmental awareness and carry out tree planting activities. In the past two years, nearly 60,000 people have participated in the Green Waters and Green Mountains Action, planting 5,000,000 trees. Participating in these activities has established a good image of Unilever in China and gained social recognition. Looking to the future, Unilever will speed up the localization process and train more Chinese managers. Relying on the Unilever China Research and Development Center and its global network and resources, Unilever will be based on the needs of Chinese consumers and develop products that are accepted by them. High-quality products that improve their quality of life, and as a member of modern Chinese society, continue to pay attention to the development of Chinese society, realize long-term commitments to Chinese consumers and prosper with the Chinese Communist Party.