Catering industry marketing plan 1. Target market analysis Target customers, that is, the consumer groups faced.

For example, they are mainly middle- and upper-class people and government agency workers, but many of them are spending private money. This requires hotels to take into account the personal interests of those private consumers while improving their quality.

2. Pricing strategy 1) Meals can basically maintain the original pricing, but the prices of some meals related to holidays must be considered. Discounts (this method is recommended) or direct price reductions can be used.

2) For high-priced meals, it is recommended to adopt a combination of quantity reduction and price reduction.

3) Festival set meals can be implemented, such as New Year's Eve dinner, Mid-Autumn Festival reunion dinner, Valentine's Day set meal, etc. The price should not be too high, and the per capita consumption should be controlled at 25-50 yuan (excluding drinks).

4) The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the festival (but it must be set based on the hotel's net profit).

3. Marketing strategy 1) Make special packages for holidays, which can be divided into low, medium and high grades according to the actual situation. There are types of meals for two people, meals for three people, etc. The theme should reflect family reunion, and gifts can be given according to different holidays.

Dishes, snacks, mooncakes, etc.

2) You can enjoy special discounts and free meals based on valid proof of birthday on holidays, such as National Day, Mid-Autumn Festival, Dragon Boat Festival, Spring Festival, Lantern Festival, Qixi Festival, etc.

3) If the last number of the mobile phone number is the corresponding number of the festival, you can enjoy a special discount at the hotel with valid ID (subject to the actual decision of the hotel).

It is recommended to recommend holiday packages to them.

4) Since the restaurant does not have accommodation services, it can cooperate with other large hotels that mainly focus on accommodation to introduce customers to each other. This can increase the customer base and reduce some related expenses.

5) Give some holiday-related small gifts after the meal (the name, phone number, address, and website of the hotel should be printed on them).

6) The event is scheduled to last from 2-3 days before to 2-3 days after the festival.

4. Promotion strategy 1) Place outdoor advertisements near the entrance of the hotel, train stations, and bus stations (outdoor advertisements mainly use inkjet printing and a combination of banners).

2) A combination of television, street banners and newspaper advertising.

3) Carry out mobile phone text message advertising. The focus of mass messaging is the old customers of the hotel. Be careful to use appropriate language and mainly introduce the latest activities of the hotel.

4) For online marketing and online promotion, you can also make a pop-up box advertisement or a relatively large one on the corresponding website.

The processing of web animations and images must be consistent with the marketing content.

5) DM flyer advertising can also be used, but the quality of the flyers must be high.

Note: You can choose several types of the above advertisements at the same time. The focus of promotion is within a 5-kilometer radius of the hotel, and it can also be promoted appropriately to surrounding areas.

The advertising audience must be at least 150,000 people.

5. Other related strategies Security must ensure the safety of the hotel; adopt some incentive policies for waiters and related staff to mobilize their enthusiasm for work (this content can be refined in the future); play some high-grade music in the lobby

; The serving speed must be fast; the layout of the lobby does not need to be too luxurious, but it must be beautiful and elegant, showing the characteristics of the hotel.

6. Effect prediction If the promotion and related services are in place, the income will be at least 1.5 times the usual income.

7. Other suggestions 1) Equip a computer in the service hall to set up a VIP membership card management system to save some key customer information at any time.

2) Under the condition of obtaining the customer's consent, enter the customer's information into the database (the key is the customer's name and mobile phone number) to serve future promotions (this content can be refined in the future).

Restaurant Marketing Plan (1) 1. Advertising Strategy A. Establish the reputation of the restaurant and tell consumers about the products and special services provided by the restaurant.

In view of the current situation of the restaurant and the fact that the company's main customer group is white-collar workers, taking into account the work pressure of white-collar workers and other factors, we have launched a series of activities with the theme of nutrition and health.

Specific content of the activity: First, a guessing activity was carried out. The topics were about nutrition and diet, such as what to eat to supplement vitamin C, what to eat is good for the eyes, and what foods can make people feel happy and reduce stress.

B. Strengthen the restaurant's image and increase consumers' awareness and affirmation to designated purchases.

Specific content: ① Strengthen the advertising of the restaurant, cooperate with periodic promotional activities from time to time, grasp the appropriate timing, and carry out timely and flexibly, such as during certain festivals, or those that are of great significance to the restaurant or customer groups.

Carry out promotional activities in a timely manner.

The advertising content mainly focuses on the introduction of restaurant culture and restaurant features, including the restaurant's brand/business philosophy and slogan/features/environment/services/current promotional activities, etc.