1 Brush the bill
The current situation of this most primitive and rude method is: 1, which is too expensive to support a large number of brushes; 2. The anti-cheating system is becoming more and more advanced. If you are not careful, you will be caught, invest a lot of money, and suddenly return to before liberation; 3, the search algorithm in the era of thousands of people, so that brushing is no longer so effective.
2. Shopping sharing website
This is mainly aimed at female products, such as women's clothes, shoes, cosmetics and so on. After being squeezed by Ali, Meitan and Mushroom Street, two effective shopping sharing websites, were forced to transform into their own platforms.
3. Special event website
This method prevailed in the first spring of Taobao. Various special websites, such as Discount 800, Juanpi.com and Mizhe.com, became "explosive products" at that time, especially Discount 800. It can be said that every activity will explode. As long as you have enough courage and courage, you can explode as much as you want! Of course, the final result is also because they moved Ali's cheese, which made their official activities such as bargain-hunting, daily specials and gold coin panning increasingly depressed, banned and forced to transform into a platform.
4. rebate shopping guide website
This bloodier method has been popular since 20 14, represented by rebate network and Taofen bar. Due to the extremely cruel means, the principle of "quick, ruthless and accurate" explosion was once the main explosion method after the failure of special event websites. After two or three years of popularity, it was banned by Ali again in June this year. As for how Ali blocked the above websites and platforms, this is not the point. He has plenty of means, but his arms can't twist his thighs.
5. through train drilling exhibition
So far, these two methods are not completely ineffective, even for deeply practiced surgery, they are very effective. However, only people below 65,438+0% can really master these two "technical" essentials of paid promotion. Why do we put the word "technology" in quotation marks? Because the "technology" here does not refer to the public technology that you can learn from websites such as Paipai Loan and Taobao University, but a way to take shortcuts by using system bugs, which is absolutely difficult for most people to achieve.
Then the problem is coming. Now Taobao, what other means can effectively create explosions?
This model existed before, but the previous Taoke customers were scattered, and it was difficult to form a large-scale combat effectiveness. After experiencing the most difficult winter of Taoke in history, after a large number of Taoke left, the remaining Taoke gradually woke up and began to form combat effectiveness, so teams led by Daniel Taoke were born, such as the gathering club team, the parasite team, the dream team, the old rice safe haven team, and the big Taoke Alliance team. Thousands of small Taoke Jianghu gangs have joined this alliance, which is a large-scale promotion activity. As long as merchants can establish contact with any of these various Taoke gangs, they can mobilize thousands of Taoke to promote a product together in a short time. You can imagine that if 65,438+00,000 Taobao customers can be launched at the same time to promote a product, then different Taobao customers will have their own promotion channels, even if each Taobao customer can only bring two orders on average.
Therefore, in the era of increasingly limited means of explosion, this emerging Taobao model has become one of the few explosive creation artifacts.
Question 2: How do ordinary sellers find so many Taobao customers to jointly promote their products?
Before answering this question, we must first understand a common-sense question-what kind of products will cause a large number of Taobao customers to promote?
Taoke is also a profession and a means of making a living. They don't do voluntary labor, so you want a lot of Taoists to promote your products. Simply put, your product must make them make money! As we all know, taobao guest is a promotion form of CPS, and there is only commission after the transaction.
Therefore, if you want a large number of Taobao customers to promote your products, your products must meet the following conditions:
1, the product is advanced enough, not an inferior product (user) that will ruin his work;
2. Seasonal products or relatively popular products are prone to run when they are pushed up;
The discount you gave is hard enough, but it is not strong enough and has no momentum. Even if you give 100% commission, no one will push it. The reason is simple, 0 *100% = 0;
4. Give them enough commission, which is the ultimate incentive.
Meet the above four conditions, basically, your product will attract a large number of Taobao customers to promote. Next, what you need to do is to find an initiator to launch a large number of Taobao customers for promotion, because ordinary sellers have not been mixed in the Taobao circle, so it is difficult to master so many Taobao resources. You must find a Taobao agent. After this docking person talks with you about products, preferential strength, commission ratio and other matters, he will launch a large number of Taobao customers in their gang. This involves a problem of interest distribution. In this process, there are three parties involved: buyers, Taobao representatives and a large number of Taobao customers. Each side must have enough interests to finally achieve the explosion.
The interests of the three parties are paid by the merchants, so this leads to the activity mode of scouring coupons. The interests that the merchants need to pay to the three parties are as follows:
1, a certain number of coupons
This is the benefit that buyers get, that is, the discount of goods, and the denomination of coupons determines the degree of explosion of goods.
2. The service fee for each coupon is 1~5 yuan.
This is for the benefit of Haitao's representative. Through this benefit, he will help you to launch a large number of Taobao customers to promote your products. Without him, you can't convey the promotion task. This is why many merchants set up commissions in the background and wait for Taobao customers to promote them. Therefore, there are only a handful of Taobao customers who come backstage to apply for promoting your orientation plan. It is difficult to push the list that Taoke talks with merchants through Taoke representatives in the gang every day. How can we have time? In addition, you have no effective way to expose your plan in Taobao circle. Even if your products are of high quality, with a large discount and a high commission, no one knows! Therefore, you must get a lot of exposure of your products in Taobao circle through Taobao representatives and cause a lot of Taobao promotion. You must pay the money.
3. A certain percentage of Taobao commission
This is for the benefit of thousands of Taoists who promote your products. Without this, it is impossible for Taoist representatives to mobilize so many Taoist priests to promote your products, because Taoist priests are also bound by interests, and no Taoist priest has such a big face that so many Taoist priests can promote a product in succession without considerable returns. This is their livelihood, and human feelings are completely powerless in the face of money. At the same time, after satisfying the two conditions of high-quality products and preferential treatment, the higher the commission ratio set in the background, the more Taobao representatives can initiate. A good product, no amoy wants to miss it.
This is the most popular Haitao mode at present, which also creates the myth of gorgeous moon cakes-coupon Haitao. If you use it well, you can explode in an instant, but at the same time, the price paid by the merchants is also very huge, which leads many merchants to retreat after listening to the request put forward by Taobao representatives and don't want to talk about it again. Of course, if you don't do it, Taobao won't be rare, because a large number of merchants and a large number of your competitors will do it. See the answer to question 3 for specific reasons.
Question 3: Why do we spend so much money to blow money by scouring customers?
In fact, this question has been partially answered in the first question-after several rounds of changes in Taobao, there are fewer and fewer means you can use to create explosions, and coupon shopping is the latest and most effective means at present. In addition, there are some economic benefits and practical effects brought to the store after promotion.
From the perspective of economic benefits, Taobao seems to have a high cost, but for many products, it is not necessarily a loss.
1, brush your teeth.
Now, due to the upgrade of the anti-cheating system, the process of brushing bills is becoming more and more complicated, and the cost of brushing bills is also rising. The commission for single billing is about 10 yuan (the price of fine billing), plus the empty package fee of 3% and 4 yuan per billing, plus the Tmall deduction point, the billing cost can reach about 15 yuan. From this perspective, many Taobao customers may not put forward billing conditions.
2. Compared with the shopping guide rebate website
Not to mention that many very effective websites in the past are now unable to move. Even if they can go, you still have to pay a huge price. The second payment of rebate network needs 60%-80% Taobao commission. Not only do you not want to raise the price before going to the activity, even the normal price may not pass. They have professional merchants who will use various horizontal and vertical price comparison techniques to make your activity price lower than your regular price. What's more, the rebate network is now officially suppressed, and sales are not included in the search!
3. Compared with special websites
Needless to say, 800% discount and coil net are no longer the "explosive artifacts" of that year. If you want to participate in their activities, it will really be "cabbage price". If you can recover the courier fee for each sales order, that's good, so you don't have to walk too much. If the activity is small, you want to make sure that you don't lose money. Even if the auditors let you participate, you can't run away or keep up.
4. Comparison with through train drilling and exhibition
That's even more economical. There are very few drivers who really know the doorway of through train, and drilling exhibition is the exclusive play of big names. There was a rumor before that the operation of a Tmall store burned 300,000 yuan and the boss killed it. This is not a rumor, nor is it incredible. Now, even excellent through train drivers can reach Ro 1 1: 1:2.
As far as the promotion effect is concerned
This aspect is mainly to compare the brush list, because many merchants will think that Taobao is a brush list in disguise, but it is actually many times better than the brush list!
1, don't worry about the deduction and other issues.
The essence of brushing is cheating, which may be detected by the system at any time, leading to the risk of products being removed from the shelves, deleted, and deducted from store points and fines. As for Taobao, you can do it with confidence, because the essence of Taobao is a formal promotion method recognized by the government and an advertising form encouraged and advocated by the government. There is a simple reason. Taobao guest can help the platform get a lot of traffic from outside his big system, and even snatch traffic and users from Ali's competitors. So the platform will always encourage.
2. Bring accurate customers
The essence of brushing a bill is a false transaction, and the essence of Taobao is a real transaction. You can't get real users in fake transactions, but Taobao can help you get real users. Although these users are introduced through low-cost means, they are "junk users" in the eyes of merchants. However, as long as you do a good job in user marketing, these users will have repeat customers more or less, and there will never be repeat customers in the brush list unless you expect your products to impress you one by one.
3. Improve the search weight
Under the principle of personalized search, to some extent, swiping a bill will not only improve your search weight, but also reduce your weight, because these false transactions will disrupt your product label and the matching of search results will be negatively affected, but Taobao brings real transactions. Although users buy cheaply, they also have clear intentions. No one will buy things that are not of interest, no matter how cheap they are. Because these people come with a clear intention to buy, they will bring new real labels to your products, and the number of searchers who match the products will increase many times when searching.
4. Accumulate real basic sales.
Amoy customers can accumulate thousands of basic sales in a short time. Can you swipe your card? You can say, I can also brush the sales to 5000 or 10000 in a week. At present, ordinary businesses can't afford this cost. Even if you can afford it, if you buy it, you will wait for the link to be checked. The lightest punishment is to clean the order, eliminate all sales and comments, and spend a huge sum of money to brush the bill. More serious penalties are product removal, link deletion, store deduction and fines.