before choosing to join a restaurant brand, there are three questions that you must make clear!

I. analysis of market potential

is the supply of catering products sufficient in the market?

is there a market gap in the type and quantity of catering industry?

what is the demand of the customer group? How big will the demand of potential customers be?

what position does your restaurant occupy in the hearts of customers?

how to choose catering to start a business? What are the key points to pay attention to?

Second, locate your own situation

First, know your own specific situation: funds and experience.

if you have sufficient funds and relevant experience, you can choose larger investment projects. If you are short of funds and have no relevant industry experience, you'd better choose small investment projects, and develop gradually from small to large.

how to choose catering to start a business? What are the key points to pay attention to?

One principle that must be remembered is: Be sure to choose the one you are familiar with, develop strengths and avoid weaknesses, and give full play to the advantageous projects.

If you know a certain cuisine in Chinese food, you can open a local restaurant.

if you like modern catering and you are proficient in using the internet for online marketing, you can choose fast food, coffee shops and bakeries.

In addition, we should learn to take advantage of location, because there will be a specific customer group in a specific place, and the characteristics of the customer group will determine the main business nature of the restaurant. For example, if you are in a city with developed tourism, then you should consider the needs of tourists.

Third, the orientation before opening a restaurant

If you want to open a restaurant to celebrate, you must do a good job in preparation before opening. The preparation for opening covers a wide range, but if we can do the following four aspects well, the successful operation of the restaurant will be just around the corner.

how to choose catering to start a business? What are the key points to pay attention to?

(1) Defining the target market correctly

There are eight major cuisines and twenty-four flavors in traditional Chinese food, and it is impossible to catch them all. Therefore, newly opened restaurants must determine their own customer base: ordinary working class, high-level consumers, teenagers, or middle-aged and elderly people; Do you like the residents in the north with heavy taste or the residents in the south with light taste ...

For catering operators, of course, the bigger your coverage, the better. Don't put your business in the customer base, but it is most important to fully absorb the customer base into your marketing.

(2) Selecting the joining project

Taste: First, determine the taste of the intended brand, which must be passed; In fact, by joining the catering service, there will be a taste preparation manual at the headquarters. As long as it is done according to the standard, the taste is generally not very different.

store opening budget: it is necessary to understand the preliminary work of the project. According to your own budget, break down the possible expenses, and how much money you need to invest in each link, such as the size of the store, the general rent, how much you can invest in joining, and the proportion of investment in purchasing materials.

popularity: understand the positioning of project consumption, investigate the popularity of the project, and the psychology of consumers when they consume: 1) there are many people, 2) it depends on taste, and 3) consumption habits.

location analysis: it is best to have crowded places on both sides, with wide storefronts and large crowds. Pay attention to whether the crowds will produce consumption, and carefully examine the consumption levels of surrounding residents and consumers, so as to formulate corresponding marketing plans for consumers. The rent of shops cannot be measured purely by price, but the key depends on cost performance. If joining the headquarters can help with location, it would be great.

Inquire about the brand you have joined: knowing whether there are any successful direct stores in the headquarters and how they operate is the guarantee to replicate the successful experience after joining. In addition, ask about the follow-up service, and don't pay the money, and the headquarters will leave you alone.

Accurate evaluation: evaluate the brand strength. Nowadays, the competition in the catering industry is manifested in the form of brand competition. When a consumer decides to spend, he often decides to choose a brand first.

(3) Identifying competitors

How to lock in competitors? Storefronts that provide similar dishes and services in the same area and are similar to the business scope and target customers of this restaurant.

For competitors, you should know their advantages, geographical environment, brand, internal environment, services and special products ......

We can use a table to list the competitors' situation, so as to find out their shortcomings and find ways to improve them in our own preparation. Through market analysis and investigation, we can understand our competitors and win their customers, so that we can be in an invincible position in the market where our competitors are like clouds.

(4) Highlight the personality image

Determine the theme, logo, style, color and shape of the store. These can give diners a visual impact and make them form a unified image of the storefront.

at the same time, the color matching inside and outside the store, the decoration inside the store, the clothing of service personnel and the service level should be consistent with the cultural concept and business philosophy promoted by the store.

Finally, Xiaobian wishes you all to find satisfactory entrepreneurial projects at the "219 Xi 'an franchise chain Venture Capital Expo". Open a shop to find projects, invest as a boss, and come to franchise chain Exhibition in Xi 'an from May 25th to May 27th! ! !