Dude, your low-price strategy may not work. It will make abalone affordable for all our people! On the contrary, you will lose your appeal because you don't have what you mean. It seems to be for everyone, but anyone may not be interested in this because: rich people: Oh, this is so cheap for ordinary people. I eat just to eat face and eat the environment; Ordinary people: I haven't eaten abalone. I must wait until I have money. Now it's no ostentation and extravagance, even if it's really delicious. Does it make sense for me to try it now?
So
We should focus on emotional cards and health cards. The low price is just an additional advantage, which is definitely not the key point.
Think about how many people who really want to spend will stop because of the price problem. The price of each one in 28 yuan is not so low that people spend less without thinking.
Since your restaurant is called Golden Sea City, its name is very magnificent and its face is very full, it will make sense if abalone is popularized, but it will certainly not do much good, on the contrary, it will arouse the resentment of former loyal customers. Because I feel that your level is getting lower, I would like to ask you what your main business is, where are your profit points and how many tables there are.
My suggestion is to establish the reputation of the best price and the lowest price of abalone in the city.
As for how you can let TV stations or newspapers interview it, it's easy. Find the list of media reporters and contact numbers in the local food section or life section, communicate directly, and then pay 511-811 yuan for transportation. Or go directly to the local TV food program (there should be such programs, even if there is no provincial TV station in the local area, providing menu support or chef technical support or shooting venue support)
Seeing that you know about the help of advertising to business, but how to promote it is blind and confused. My advice is that we must be niche and find the core audience. It is impossible to meet everyone's needs. Even Coca-Cola can only meet a small number of people. A large share of young people is occupied by Pepsi, so positioning is very important. To tell you the truth, I have never eaten abalone. How does it taste? I don't know how to market such things. I don't know that it is small in Shanghai. Whether eating abalone noodles inside is really abalone is not so good anyway, but it is very important for the reputation of the catering industry. How to create such a trend needs to be considered
As for the advertising language
1. The best price of abalone in the city is not the best choice. 2. Why do you always choose Golden Sea City to eat abalone?
3, 11 (How old are you? ) abalone is the best and cheapest restaurant in
.................................................................................................................................................................