How to choose a suitable geographical location to open a restaurant is the first consideration for everyone in the industry who knows how to operate. Because the choice of location will play a decisive role and influence on the future business development. Due to the lack of catering marketing experience, some operators hastily decided the location of restaurants according to personal subjective assumptions, which brought many unexpected troubles to the operation of enterprises, and finally not only made it difficult to find customers, but also caused serious losses. The location of the restaurant should be convenient for customers and conducive to business operation, and the surrounding conditions should be superior. Especially with the continuous development of modern civilized cities, consumers have higher requirements for dining environment and geographical location. This requires that the most important thing in restaurant location is that the surrounding environment should be clean and sanitary, free from noise and waste gas pollution, the flower beds and lawns in front of the store should be properly decorated, and the greening should meet the standards. Of course, it is best to choose the location of the restaurant near the main traffic lines, or choose the main bustling commercial streets in the city. Because these areas are rich in land and gold, they are not only popular, but also have relatively superior street conditions. The ground is flat and clean, without water and sundries. Because of its prominent position, it is easy to be found and found by customers. A restaurant with such conditions. Diners' bicycles and other vehicles have a spacious place to park, which is convenient and managed by a special person, so that customers can feel at ease when eating. In addition to opening restaurants in well-known or prosperous areas, other areas with rich tourists and relatively concentrated population can also be considered. Such as airports, railway stations, campuses, communities, etc. It is also a good choice: it is certainly better to open a restaurant in a "food street" with plenty of tourists, more repeat customers and higher popularity. Because these areas are places where customers think restaurants are crowded, especially many young people like to spend money in this lively environment. First, join in the fun; Second, restaurants will be comparable and competitive in operation. All these are very attractive to consumers. For example, in Baitasi area of Beijing, there are several restaurants that operate mutton series. They sell all products related to sheep, such as instant-boiled mutton, roasted mutton and goat skin. There are many Hui people dining here, and the density of restaurants is also considerable, which is called "Mutton Street". Therefore, every family's business is thriving. Another example is Guijie Street in Dongzhimen, which is called "Ma Xiao Street". For example, Xinhua Street sells street brands and Japanese-style "barbecue street" and so on. Every family's business is booming, and the wedding is also very prosperous. In a word, when choosing a restaurant for the first time, we must pay attention to two points: first, we should conduct on-the-spot investigation in advance, get some specific information from our local counterparts, and then make a decision after mastering the first-hand information, so don't rush for success; Second, we should consult experts in the catering industry in advance, seek guidance and help from experienced people in the industry, and try our best to be foolproof in site selection and operation.