1. Display the product directly If your product is creative and has new functions, you can easily display it at any time.

Then please put it on Douyin for online promotion.

Taking the iFlytek Yuji app as an example, it shows the important functions of the APP in Douyin, that is, converting speech into pictures, as well as Internet celebrity hot pot artifacts and some magical products from e-commerce merchants, etc., which can be directly used on Douyin.

Show off your products for marketing and make them a hot seller.

2. Exaggerate product advantages. If your product does not have any major highlights or attractions, you might as well adopt some exaggerated expressions to present it on Douyin.

For example, in order to promote the selling point of the large space of the BMW GT, 12 salespeople were hidden inside, which impressed the viewers deeply.

3. Stimulate users’ curiosity and participation. We have talked about the case of Haidilao’s Douyin marketing before. In fact, one of its marketing practices is to take advantage of users’ curiosity and sense of participation.

Haidilao's "super delicious" base combination method on Douyin aroused the curiosity of users, and then coupled with the low threshold for participation, they all participated with curiosity.

4. Scene implantation The so-called scene implantation is also easy to understand.

For example, when we watch TV series and movies, advertising products appear in the background of the characters on the screen.

So Douyin can be understood as a product or product logo that will advertise next to you when you are making a funny or entertaining video.

5. Use videos for word-of-mouth marketing. The answer to milk tea that is popular among young people is to use videos for word-of-mouth marketing.

In the video, there are many people queuing up, and there are also the smiling faces and expectant moods of queuing consumers doing word-of-mouth marketing.

6. Self-media repackaging is an easy thing to do. When you gain a lot of fans or fame on other platforms, such as Papi Jiang and Yizen Little Monk, they will repost the previous content on Douyin and bring a lot of success.

fan.

Finally, it will be easy to become a big V or monetize.

7. Daily exposure of enterprises As market competition becomes more and more fierce and consumers' consumption concepts gradually become stronger and more diversified, many consumers not only care about product quality and services, but also pay attention to corporate culture.

For example, Xiaomi’s Douyin account posted a series of interesting videos about Xiaomi’s office.