There have been some hot topics recently, all about food delivery riders. For example, some food delivery riders run red lights, some food delivery riders often drive in the opposite direction, some food delivery riders are crying on the street after sending orders overtime, and some food delivery riders have traffic accidents.

At the same time, multiple riders made similar noises on different platforms. Delivering food is really hard, and the boss is really not a human being!

So today we will explain it from the perspective of a product manager. Are food delivery riders really aggrieved?

In today's society, ordering takeout is a very common thing. People come and go on the road, and we can often see takeaway boys walking in the streets and alleys.

So, where did the takeout product come from?

In an era without takeout, if we didn’t have time to cook, how did we solve the problem of eating?

Fast food!

Before takeout, fast food is definitely a more suitable solution!

Fast food is mainly divided into two parts. The first is the well-known instant noodles, and the second is frozen food, such as wontons, dumplings, steamed buns and the like.

Let me first talk about the advantages of fast food, which is convenience, especially instant noodles. Even on the road, as long as there is hot water, you can solve the problem of eating, which is very convenient.

Frozen instant meals are a little more troublesome. They are usually indoors, where there are dishes and chopsticks available at any time, such as at home, or when working overtime at work. To use wontons and dumplings, you only need to put them in a pot and boil them in water, and for steamed buns, you only need to put them in

Just heat it up in the induction cooker and rice cooker. In a word, one word that stands out about instant food is convenience!

So let’s analyze the shortcomings of fast food from the perspective of a product manager?

First, you still need to do it yourself.

Second, there are too few varieties and there are only a few of them, making it easy to get bored.

Third, you have to clean up your own dishes after eating, which doesn’t seem that convenient.

Based on these shortcomings, the takeout platform was born!

To put it simply, the food delivery platform is to present all the food restaurants within a certain range of your current location in front of you. There are many varieties, and you only need to point your fingers to place an order, and the food delivery platform will send a food delivery rider to deliver your order.

In your hand, after eating, you can pack it and throw it away directly. It is very convenient and directly solves almost all the shortcomings of fast food.

Therefore, strictly speaking, takeout is targeted at fast food products.

The basic principle of the food delivery industry is probably this, which is to connect restaurants and customers, and then send riders to deliver the food after confirming the order.

Currently, the two largest food delivery platforms on the market are E platform and M platform, and today’s protagonists are also them.

M Platform was established in 2011 and was registered in Beijing. In 2014, the annual transaction volume of M Platform exceeded 46 billion.

In 2015, M Platform completed US$700 million in financing and its valuation reached US$7 billion.

In 2018, M Group officially submitted an IPO application to the Hong Kong Stock Exchange and officially landed on the Hong Kong Stock Exchange in the second half of the year.

E Platform was founded in 2008. In 2015, it received an E-round investment of 350 million yuan. Childhood received a US$1.25 billion investment from ALBB. In 2018, ALBB announced the acquisition of E Platform.

After introducing the platform, let’s introduce the riders. Riders don’t fall from the sky, but come from other industries. So where were the riders before the rise of the food delivery platform?

To be honest, it’s hard for me to imagine that a person’s last job was a manager with an annual salary of one million, and the next job would be a restaurant waiter with a monthly salary of 3,000. This kind of situation can only happen to the villains of romance novels. In reality, it is almost impossible.

may happen.

I heard a glass king say something like this before. Today's young people would rather deliver food on the street than work in a factory.

Therefore, we can infer with a high probability that the delivery boy was a worker in the factory before.

So why are these workers coming out of the factory to deliver food?

First of all, the factory time is stuck, and there is little time for oneself. Compared with the factory, takeout is relatively free. The battery car can be turned around and set off directly.

Second, the average salary of a delivery rider is around 5,000-6,000, while the average salary in a factory is around 3,000-4,000, which is higher. This is also the main reason why many laborers are unwilling to enter the factory.

Third, promotion is very difficult and almost impossible in the factory.

Because the most likely staffing configuration of a factory is 1 workshop director, 5-6 team leaders, and 100 operators.

So even if you work hard, it is absolutely impossible to become a workshop with 100 workshop directors and 1 operator. This is a structural problem of staffing and has little to do with hard work.

The ratings of delivery staff are relatively more reasonable. As long as you have fewer overtimes and fewer negative reviews, it is not too difficult to be promoted to the next level of rider.

Next, let’s talk about the entry form of the food delivery industry. Everyone knows this. Both the E platform and the M platform have raised so much money. Now that they have money, they will burn money!

Originally, the relationship between restaurants and customers was very simple. Customers went to the restaurant to eat, whether dine-in or takeout, and the customers paid for the meal; the restaurant provided food and earned income.