Our influencer promotion business has been going on for some time. In the process of business development, we have met many interested customers, covering all walks of life, such as e-commerce, physical stores, games, applications, and even black five types of consultation, how to let Internet celebrities promote their products . When I met five black customers, I refused because I couldn't push them. Internet celebrities are suitable for promoting products with brand, recognition and landing. Otherwise, transformation will be very difficult.

1. What is an internet celebrity?

It refers to users who often post short videos on Douyin and have a certain number of fans. Called online influencers. There is no industry standard for the number of fans. For example, if there are thousands of fans in a vertical game, they can be called "Internet celebrities".

2. Internet celebrity billing method

It charges according to the number of videos published, and is priced according to the number of fans and online red influence. For example, for an Internet celebrity advertisement with 300,000 fans, based on a quotation of 3 cents per fan, the price of a video posted by an online celebrity is 9,000 yuan (excluding creative costs).

3. Promote Internet Celebrities

Put product information software into online red videos for release, such as placing advertisements in movies, where the protagonist takes out a certain brand of beer, etc. Some industries can choose direct video, such as the gaming industry, which mainly uses direct video. The direct transfer is a video recorded by the host themselves and published through an online Red account.

4. The promotion effect of DouDou Internet celebrities

This is the most concerned issue for many customers, and it is also the most unlikely guarantee for DouDou Internet celebrities. The promotion of online buffet Red, which tends to increase brand awareness, is characterized by slow results and the inability to monitor the transformation process. Therefore, it will hurt to put red ads on the Internet with the idea of ????effect advertising.