Article | Cheng Sanyue of Professional Catering Network When Shaxian snacks were gradually marginalized and their sense of existence was lowered; however, it gave Shaxian snacks a "reshape" and became the kitchen at the doorstep of Fuzhou people's homes since they grew up eating!

While most chain restaurant companies complain that it is difficult to control, it uses the innovative model of "single store equity partnership + chain direct operation management" to open 50 directly operated chain stores!

When everyone is talking about full time periods, but don’t know how to design it; it can design 6 dining periods in 24 hours, improving the brand’s durability!

... It is the first catering brand to chain the chaotic Shaxian snacks - Chunbaiwei!

Some people say that understanding the story of Chunbaiwei not only understands the upgrade of traditional Chinese fast food categories, but also understands how catering chain companies overcome the pain points from survival to development and growth.

After 4 years, Professional Catering Network once again interviewed Zhang Wanhe, founder of Chunbaiwei.

Zhang Wanhe, the founder of Chunbaiwei, has fully upgraded its 4 dimensions, making it the first chain restaurant company to brand Shaxian snacks!

Before starting Chunbaiwei, its founder Zhang Wanhe, like most Shaxian people, chose to leave his hometown. He went south to Guangzhou and opened a traditional Shaxian snack bar for three years.

It was too tiring to open a shop, 24 hours a day, and only when he pulled down the rusty iron door during the New Year did he know that the year was over.

Recalling that time, Zhang Wanhe couldn't help but sigh, "I feel like being sick is a luxury." After experiencing the hardships of opening a snack bar in Kaisha County, he returned to Fuzhou in 2010 and decided to use branding and chain thinking to rebuild the business.

Make Shaxian snacks.

Therefore, the first Chunbaiwei store, which proposed to make "better Shaxian snacks", was established.

So how exactly does this road to upgrading Shaxian snacks take place?

1. Drive the supply chain with popular products: Cut down to more than 30 dishes to create the "Four King Kong" popular items. Product upgrades bear the brunt.

In the beginning, Shaxian snack bars mainly focused on snacks. However, in the process of going nationwide, in order to adapt to survival, they continued to add products, including stir-fried vegetables and snail noodles. The dishes became more and more complex, and one store might sell

More than 100 dishes.

“Many single stores are not capable of making their products perfect, so when business is not good, the boss thinks it’s because of the lack of products, but they don’t realize that poor business is because the products are not good enough. This makes Shaxian snack roads across the country in decline.

The road gets narrower and narrower," Zhang Wanhe concluded.

Chunbaiwei, on the other hand, has boldly reduced its products, streamlining from 50 or 60 types to about 35 types now.

Dig deep into the "Four King Kongs" of noodles, flat pork, stew pots, and pot stickers, popular products with extremely high repurchase rates, and the "Three Guardians" of snacks, soups, and rice.

On the premise of maintaining the traditional advantages of Shaxian snacks, we have comprehensively upgraded the ingredients, tastes, and products: Australian wheat flour is used for the noodles, and the traditional stone grinding is retained to develop peanut butter; the flat meat is changed from the traditional pork shank to 100% pure lean tenderloin.

Meat, the amount of meat has also increased from the traditional one or two grams to five grams, doubled or tripled... Chunbaiwei has also made extension innovations in these classic categories, Yuanqi low-fat chicken flat meat, Werewolf fried noodles, Magic 560

Old hen soup, etc., deconstruct the traditional flavor ingredients and flavor types, so as to combine the category characteristics with graded selection of materials, graded production and separate products, and positioning combinations for people with different appeals.

The new popular item - Yuanqi low-fat chicken flat meat. To this end, through ten years of development and accumulation, Chunbaiwei has established a full-process integration process covering product directional research and development, standardized production and processing, warehousing, cold chain transportation, and branded catering.

The ecological industrial chain and supply chain can be traced to realize the integration of primary, secondary and tertiary industries, which enhances Chunbaiwei's own competitiveness in the industry.