After experiencing the market downturn, the instant noodle market ushered in a new market "dividend" in 219. Both the low-end market and the high-end market have sufficient consumption scenarios and consumption motives, and a new round of growth in the instant noodle industry is starting. After more than ten years of steady development, Tang Daren's life cycle continues and continues to grow rapidly.

To launch an innovative and market-recognized new product, it needs careful layout. In addition to maintaining the core demand of "good noodle soup decision", the new products of Tangdaren Extreme Taste Restaurant series also take into account the comprehensive upgrade of materials, noodles and containers. Faced with the high demands of the consumer market, Tang Daren also has unique coping strategies. The soup base of the new series of Ji Wei Guan focuses on "mellow upgrade". The upgraded broth technology uses bone-rich pig spine and leg bones to make broth, and the new low-temperature extraction technology better retains the flavor of ingredients. In addition, the noodles are fried at low temperature, and the ingredients are obviously richer. The diameter of barbecued pork in Kumamoto-flavored dolphin bones made by classic Japanese method is 5cm, which gives consumers a more satisfying experience.

What's more worth mentioning is that the Tangdaren Extreme Flavor Pavilion series does not use the traditional barrel packaging, but uses a square appearance. Moreover, great efforts have been made in the details. The radian of the four corners is designed according to ergonomics, and the soup-drinking mouth with the radian of R13 gives consumers a better soup-drinking experience, which is also in perfect harmony with the brand. Whether the appearance of brand-new packaging will cause a chain reaction in the market remains to be seen.

This time, the series of Tangdaren's Extreme Flavor Restaurant has two flavors, among which Lamian Noodles with Kumamoto flavor follows the most classic Japanese Lamian Noodles flavor of Tangdaren, but the overall taste is stronger. The soup base draws on the flavor and processing experience of Japanese classic Lamian Noodles, and at the same time, it uses large pieces of barbecued pork with secret Tang Xinzi, which can completely stimulate the appetite. Lamian Noodles, a seafood with Hokkaido flavor, is a seafood taste based on dolphin bone soup. With rich ingredients such as shrimp, fish board and crab sticks, consumers can not only feel the mellow bottom of dolphin bone soup, but also feel the sweetness of seafood.

At present, the Tangdaren Extreme Taste Pavilion series has been sold online first, and can be purchased by entering the official flagship store of Tmall. At the same time with the new products, there is also a limited collection gift box of Tangdaren Extreme Taste Pavilion. The whole gift box adopts a minimalist black gold design and a unique automatic lifting design. After opening it, you will see that the products of Tangdaren Extreme Taste Pavilion are slowly rising, and at the same time, it is equipped with Japanese chopsticks, spoons, handkerchief towels, and the spokesperson Haoran Liu's noodle-pressing artifact. It is a gift box with a great sense of ceremony.

Combining emotion with content to enhance word-of-mouth marketing

In p>218, Tang Daren cooperated with the official announcement of Haoran Liu on the 1th anniversary of listing, and Haoran Liu's "dedicated" image hit it off with Tang Daren. In a year, Tang Daren used the "empathy effect" to combine the characteristics of spokespersons with the brand image, grasped the emotional demands of fans, successfully reduced the promotion cost of defensive channels of products, and maintained the brand reputation. In the new year, Haoran Liu will also continue to speak for Tang Daren, and bring more attention to Tang Daren's new products as the chief release officer of Tang Daren's Extreme Taste Museum.

In the food industry, no matter how delicious the food looks, it is not as real as "taking a bite". The process of enjoying food is a more direct and easy way to show the characteristics of food. Therefore, in addition to the publicity of the celebrity effect of the spokesperson, out-of-the-box tasting, etc., in order to cooperate with the release of new products, Tangdaren invited well-known gourmet experts to release out-of-the-box evaluation videos, bloggers to taste, graphic evaluation, etc. for online communication, and expressed the "color and fragrance" of Tangdaren's delicious restaurant in a simple and life-like way, so as to narrow the distance with users and promote word-of-mouth marketing.