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The "beautiful waste" of the fashion industry

Time flies so fast, and it’s already the beginning of winter in a blink of an eye.

It’s not just Beijing that’s getting its first snowfall.

The temperature has also begun to cool down across the country, and many people have put on down jackets.

A down jacket, a practical item, can easily look like a "Michelin tire" if you are not careful.

Not only is it easy to show dirt, but it is also easy to show swelling, unless... you are Liu Yifei.

After looking at Liu Yifei's hotly searched pictures, many people suddenly realized: It turns out that the degree of fashion perfection all depends on the face.

Yes, but not entirely. The appearance is undoubtedly a plus, but if the product design is not good, even the top-notch little flower will have no way to save it.

Just like Jennie, she really looks like a grandma in her fragrant outfit.

This design of Chanel cannot be said to have nothing to do with home clothes for middle-aged and elderly people, it can only be said to be exactly the same.

In fact, in the past two years, the designs of many big-name brands have been unsatisfactory, and they have frequently overturned.

Like Chanel this year, there is also the new Internet celebrity BOTTEGA VENETA (hereinafter referred to as BV).

BV that exerts too much force is outrageous. In the past two years, BV has become popular all over the Internet. After becoming popular, BV seems to have begun to let itself go.

In the BV2021 autumn and winter series Salon 02, many puzzling designs appeared.

Just like the red cloak on Song Zuer's upper body, I don't know whether she is the COS Nine-tailed Fox or the Lychee King.

Netizens couldn't help but imagine a fantasy drama for her after watching it: she went out hunting and caught a red fox, but the fox turned her back and turned into a fox demon.

This fluffy pine cone shape is difficult for even queens Adele and Beyoncé to hold.

Do you still remember BV’s golden long coat last year?

The hem of the jacket looks like freshly baked French fries.

This year also continues the style of French fries from last year, but this year the color saturation has been reduced, making it look more like thick potato semi-finished products just taken out of the refrigerator.

The men's dark gray fur is all supported by Jing Boran's artistic appearance. If the appearance is oilier, the style will easily deviate.

Seeing that Jing Bao was also difficult to control, Xiao Ding used it as a carpet to keep warm.

When BV designers were designing, they might have been watching Shanxi food movies.

That’s why I designed this “dough” handbag.

It’s hard to see the beauty of this double-knot shaped bag from the front, but unexpectedly, you can see a hint of joy from the top.

BV Handbag Raw Noodles Have you ever fantasized about wearing feathers on your body?

BV combines 4,000 feathers with everyday clothes. Although it looks like Sesame Street, it looks sexy.

The key point is that this is not a high-end clothing, but a daily ready-to-wear clothing launched by BV. It looks very special at first glance, but it is also very difficult to wear out.

Since Daniel Lee took office, BV has successfully marketed itself as an Internet celebrity brand that is popular across the Internet.

But this year’s BV design seems to run through the concept of “beautiful waste”. It looks gorgeous, but is not practical at all.

No matter how hard the marketing is, it will be difficult for consumers to pay for it.

And these special designs have all become costume props borrowed by major magazines.

"Beautiful Waste" in the Fashion Circle This year's fashion circle has no shortage of flashy fashion items.

Following Kardashian's "Hulk costume", Schiaparelli once again teamed up with Internet celebrity Chiara Ferragni to perform a real "King Kong Barbie" costume.

The real gold plating doesn't even spare the toes.