Shanshan Group is a fashion industry group based on the clothing, apparel, textile and other industrial companies in Shanshan enterprises. Shanshan Group implements the strategy of multi-brand and internationalization, takes products as the core and brand management as the basis, strives to expand the field of fashion industry, further strengthens international cooperation, and is committed to becoming a leading enterprise in domestic fashion industry.
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At present, the Shanshan collection clothing section owns Shanshan, Fahanshi Men's Wear, Kyle azali, Wanxingwei, Le coq, Shashi, GENOS, Fashudisha, Fahanshi Women's Wear, He Fei Women's Wear, Kasha Dia, Philae, Fanshang, Italian Danu Leisure, Barzen, Little Shanshan Ge Children's Wear, Ma Jibao, gmcc Lai and Rose David.
1989, Zheng Yonggang, the founder of Shanshan brand, issued the oath of "building the first brand of China suits" and took the lead in implementing the brand development strategy in China garment industry;
1990 put forward the concept of intangible assets management;
1992 established the largest and most comprehensive marketing system in China.
1994 invest heavily in enterprise identification system (cis);
1996 became the first listed company in China garment industry; 1998 to build a world-class clothing production base;
From 65438 to 0999, the franchise reform was carried out according to the best international marketing model, and a marketing network with franchisees as the main body was formed, which has strong professional market expansion ability. More than 2,000 franchisees have been set up in the monopoly halls of major cities and mainstream shopping malls in China. Shanshan brand from scratch, from small to large, quickly became the favorite clothing brand of China consumers, enjoying a world-renowned reputation.
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