Editor's Note: When I first met Wang Lan, I felt that she was gentle, reserved, quiet and dignified. But during the conversation with her, I was surprised to find that she had a successful heart and a heart that dared to work hard, which even a big boy like me felt inferior to. She is 29 years old and is the person in charge of the Wushu theme restaurant. It is also a theme restaurant, but the idea of ??this girl born in the 1980s is obviously much more mature than that of a blind catering industry entrepreneur. Wang Lan shared her entrepreneurial insights: "Although it is more stressful than working as an accountant, since I have embarked on this path, I must win through innovation." Let's take a look at her entrepreneurial story!

Foodies discover business opportunities from delicious food. "I am a real foodie myself." Wang Lan, who looks calm, said with a smile that before opening a store, she was just a nine-to-five office worker. My biggest hobby is enjoying delicious food. During the holidays, I invite a few friends to travel together. The first thing I do when traveling across the country is to eat, many of which are delicacies that are not available locally. After returning to Zhongshan, she couldn't forget the food from other places. "My friends asked me to cook it for them, so I tried it from books and the Internet. Unexpectedly, the response was pretty good." Wang Lan said, she studied in college She is majoring in environmental art and has nothing to do with food, but maybe because she has eaten a lot of food, she has an advantage in flavor mixing. For example, when making potted cakes, she taught herself, bought fresh ingredients from the supermarket, and then bought a set of tableware online. The final product looked pretty good. After going back and forth, several friends thought that she had a talent for making delicious food, so they suggested that she open a gourmet restaurant. After Wang Lan quit her accounting job at the beginning of the year, she opened the store in a hurry. Wang Lan concluded, "Now that people's living standards have improved, they not only pay attention to eating enough, but also pay attention to what to eat and how to eat. There are great business opportunities in this." Change the business strategy according to the needs of customers. "Being different is the style I want. , is what many young people pursue." Wang Lan looks calm on the outside, but is full of passion on the inside. At present, her theme restaurant has been open to the public for more than three months, and diners come here every day. Walking into the "It Doesn't Matter" theme restaurant, you will find a two-story restaurant. Each private room upstairs is a separate "cell" made of iron cages. The interior design completely refers to the prison model and can accommodate different numbers of guests. The downstairs is in Mediterranean style. Wang Lan said that the design implies half heaven and half hell. The original intention is to hope that people will cherish freedom, stay away from crime and stay away from prison. Wang Lan was originally a Taobao expert. In order to save costs, she put this "skill" to full use in decorating the store. "The exquisite Totoro potted plants on the table were all purchased online, including decoration materials." Wang Lan said that this can save a lot of costs, but because he has no experience in starting his own business, he did not consider the details carefully, such as the kitchen reservation. The space was too small, so after it was built, it was demolished and rearranged to expand the kitchen space. "Since it was initially positioned only for Western food, after the business opened, residents from nearby communities often came to ask if there was Chinese food, and they were all customers. If you always turn people down, they will naturally not come back." Wang Lan is groping in the business, Decided to expand the scope to include Chinese and Western food. Now, the business of her theme restaurant is very good, and she can't handle it alone, so she hired a chef, and her mother often comes to help. Frequently promotes new dishes, specializing in new dishes from gourmet restaurants that are not available locally, such as potted cakes, fruit puree, durian rice, bear cookies, Hong Kong-style milk tea, etc., all made by Wang Lan herself, and one will be launched every week A delicacy not well known to the public. ""Every day in the store, apart from the diners who come to eat, they also come to the store to pick up orders. "Wang Lan's mother said that she saw that her daughter was very busy every day, not only greeting customers in the store, but also taking care of a group of customers online. Recently, a new durian rice was launched, and her daughter was often so busy that she had no time to eat at noon. Wang Lan said that many durian enthusiasts have to make reservations several days in advance before they can eat it, because she also went through several selections and finally chose a Thai chef from other places to make it. Although starting a business is very hard, she was born in the 1980s. The entrepreneurial dream has just begun, and Wang Lan plans to continue to expand her business. She revealed that after this theme restaurant stabilizes, she, who loves desserts, is planning to open a new store specializing in desserts nearby so that people can go there without having to travel far. You can taste special delicacies from all over the country and even the world.

Editor's Note

Those who dare to fight for their dreams will never be afraid of the difficulties, obstacles and surprises on the road to pursuing their dreams. Coming danger and darkness.

Without darkness, how can there be dawn? Without hard work, how can there be success? In the future, when our dreams come true, can we proudly say: "I have never given up on my dreams and never given up on my struggle!"

(Editor/Qiu Rong)

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