The price of a 3-minute to 10-minute promotional film ranges from thousands to hundreds of thousands. For example, shoot a 10 minute movie and shoot it with DV series. The price of a simple post-production CD is 2000-3000, and the simplest production of 1000 is ok, but at best it is only an information film, and the value of the promotional film is not ideal. The cost of shooting with a professional camera and professional post-editing production is10,000-80,000, and the cost of shooting with film exceeds 65,438+10,000. If there are special requirements and conditions, such as aerial photography, professional actors, more complicated shots, complicated post-editing and 3D production, the corresponding expenses will increase.

The price of a good corporate promotional film is roughly composed of three parts:

1. The copy is creative. The creative planning of corporate propaganda film is closely related to it. Creativity provides novel schemes and ideas for the planning of promotional videos, making the planning activities more unique and innovative. Good copywriting creativity is of great significance.

2. Pre-shooting and post-editing of corporate promotional videos. According to the general composition of professional equipment, it can be divided into:

A. Equipment costs (HD camera, SD camera, general wide-angle lens, lighting, rocker arm, track, etc. );

B personnel expenses (actors, directors, lighting engineers, cameramen, producers, etc.). );

C. Post-stage expenses (Chinese and English dubbing, CCTV, provincial TV, special effects, 3D, etc.). );

D. Other expenses (creative expenses, transportation expenses, room and board expenses, etc.). ); Calculate the approximate cost according to the shooting days;

3. In addition, according to different industries, the cost of corporate promotional videos is also different. For example, the real estate industry needs to design a large number of animation designs, and urban promotional videos need to use aerial photography or a 12 meter rocker arm. According to whether the enterprise provides corresponding materials, shooting cycle, celebrity endorsement, corporate budget, etc.