The earliest First Yaohan was indeed a joint venture between First Department Store and Japanese-funded Yaohan. Later, the Japanese Yaohan Group went bankrupt, and the First Yaohan was relatively independent. Because the First Department Store now belongs to An Baili, then the First Yaohan belongs to Ambry. Actually, the first Yaohan is a registered company, and the shopping mall should be called New Century Shopping Mall.
Yaohan's failure reason:
1, managing vacuum
The whole Yaohan Group has a huge structure and belongs to family management, and management decisions are often highly concentrated on one person. This old and lifeless management method is extremely unsuitable for the development requirements of modern and large department stores. In this environment where every link must participate in the competition professionally, personal strength is limited after all.
Step 2 make a decision at will
In terms of investment strategy, many shops in Yaohan are unscientific, divorced from the local environment and developing blindly because of individualism in decision-making. The population of Ma 'anshan New Town in Hong Kong is generally smaller than that of the old town, lacking floating population and relatively low purchasing power, which makes it difficult to support large-scale stores.
3. Blind expansion
After a period of success, policy makers in Yaohan began to be blindly optimistic and began to expand unrealistically, such as planning to build the largest department store in Asia and set up 1000 chain stores in China. In fact, Yaohan did not have such strength at that time, so it had to borrow heavily. Once this way of debt development exceeds its reasonable limit, it will be destroyed at any time.
4. Lack of bank support
From 1996 1 1, the operating conditions of Japanese enterprises in Yaohan began to deteriorate. Japanese enterprises in Yaohan invest their profits and accumulated large amounts of funds through the alchemy of issuing corporate bonds in overseas markets, but the recovery of these funds is not ideal. Various crises in Yaohan began to appear, and the capital chain was facing a fracture.
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