521 online activity plans for stores (selected 5 articles)
In order to ensure the orderly and powerful activities, it is often necessary to make an activity plan in advance, which can clearly define a general direction for an activity. So what problems should we pay attention to when formulating the activity plan? The following is my online activity plan for 521 stores (selected 5 articles), hoping to help you.
521 online activity plan 1
1. Activity time
May 21th (week x)-xx (week X).
second, the theme of the event
predestined x521 carnival purchase.
III. Contents of the activity
1. Shopping gives romantic feelings
During the activity, if the total amount of shopping reaches X yuan on the day of X, one rose flower (price (gold jewelry reaches X yuan), one chocolate with deep affection (value of X yuan) or rose value of X yuan) will be given
If the total amount of shopping reaches X yuan on the day, one cash coupon for Laoshu Coffee will be given. (Gifts are not allowed to be enjoyed repeatedly, and only one invoice is allowed)
2. Confession of true feelings, romantic hand in hand
During the activity, X internal broadcast opened an on-demand hotline, and couples can express their feelings to him or her through confession of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it regularly for you. The X studio is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, what a romantic and emotional thing it is to play your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.
3. Atmosphere creation
During the activity, all the music in the store will play some love songs and X's Valentine's Day promotion activities, and from time to time, X's wishes for lovers in the world will be sent out to remind people who walk into X that it is time to choose a souvenir for their loved ones, thus promoting sales during the activity.
IV. Event promotion
1. Television, radio, newspapers and publicity
2. SMS promotion
3. Event stop board
5. Expense budget
1. Gift expense: estimated X million yuan (flowers/chocolates estimated X copies/day, Package is expected to be x copies/day)
2. SMS fee: X yuan
3. Other expenses: X yuan 521 Store online activity scheme 2
Image activity
1,521 Love TA, give TA a home
Publish a blog post containing the keyword Love TA, pay attention to the official Weibo, and @ forward it to three friends. (limited to 11 pairs)
2, 521 Sweet DIY
On the afternoon of May 21th, DIY a unique sweet cake for your beloved TA with Baida Lepusheng! Love TA and give it the best! Venue: in front of ONLY hall on the second floor. Special thanks: Crown Cake
3, 521 Happy Crosstalk
From now until May 18, pay attention to the official Weibo and @ forward it to three friends, and you will have a chance to get two tickets for the weekend cross talk stage. Bring your beloved TA and laugh together! Pick-up location: reception desk on the first floor.
Activity time
May 18 (Friday) and May 21 (Monday)
Activity content
1. Sweet Valentine's Day is over 51 minus 31
During the activity period, customers will buy clothing products over 51 minus 31, over 111 minus 61 minus more and more, and so on, with no ceiling. Men's and women's wear, men's and women's shoes, wool and cashmere, home underwear, bedding products, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. The same rules of full reduction and full reduction shall not be accumulated across floors and halls. For details, please refer to the notice of each hall.
2. 521 Sweet Happiness Ceremony
During the activity, customers paid cash for wearing goods, and gave 811 yuan a photo coupon with a value of 1,188 yuan for dragon photography, and 511 yuan gave 881 yuan a wedding gift coupon with a value of dragon photography. 211 yuan presented 2 tickets for the weekend cross talk stage. A single ticket is limited to one gift, not cumulative and not repeated, and the number is limited until the gift is exhausted. Gift place: reception desk on the first floor.
During the activity, customers will pay cash for wearing goods, plus 2 Meng Qiqi dolls or movie tickets in 811 yuan; 611 yuan plus a gift of Lin Qingxuan bear soap; Give a mini green potted plant to 311 yuan. A single ticket is limited to one gift, and there is no accumulation
and no repeated gift. The quantity is limited, and the gift is subject to the kind. Gift location: next to the Dayiyan hall on the third floor of the shopping mall.
during the activity, customers will pay over RMB 1,111 in cash for the mosaic category, plus a box of Yikoulian. A single ticket is limited to one gift, and there is no accumulation or repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift place: shopping mall office on the first floor.
III. Sweet Love Brush
During the activity, customers who hold CCB credit cards to buy clothes and cosmetics will be given 1 51 yuan Top 111 stored-value cards on the same day, and 1 51 yuan Top 111 stored-value cards for jewelry, jade and household appliances with a single card of RMB 1,111 on the same day, and only 2 cards will be given on the same day. The quantity is limited, on a first-come-first-served basis, while stocks last. Gift place: the main service desk on the first floor.
during the activity, customers bought clothes and cosmetics with ICBC credit card, and accumulated 1 sets of three-piece care products in 811 yuan (including) on the same day. The gifts are subject to the real thing, and the quantity is limited, while stocks last. Gift place: the main service desk on the first floor.
IV. Minus 41 when it is over 211
V. I. Asia, winning numbers, gold and platinum, 15 yuan per gram
VI. Lucky 91 points on weekends, shopping costs only half the money
VII. Youngor's first thank-you party in summer, from 51 yuan
VIII. Patek Lepson's household appliances are freezing (21xx.5.19-5.21).
II. Specific arrangement of activities:
1. Venue layout:
Before May 11th, the hotel food court will be arranged (green plants will be arranged between dining tables and aisles, the hotel POP flag will be posted, and the lighting configuration will be improved);
2. Advertising:
On May 1st and before May 11th, the PR Marketing Department will make 11 posters and put them up in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, Xinwen Road, Renmin Road, Jinsha Road, Liuyanghe Road, hotel gate, lobby and pedestrian street.
3. Other matters of Valentine's Day activities:
A. Dining starts at 17: 31.
b, the public relations marketing department will order 211 roses before the afternoon of May 19th.
4. Marketing method:
On-the-spot marketing method is adopted. Visitors can buy tickets directly at the bar for dinner, and each couple will send a bunch of roses.
Third, the menu:
(68 yuan/every seven people)
seven portions of Luo Songtang or corn cream soup
seven portions of butter meal package
seven portions of mandarin duck steak (steak with black pepper sauce/tomato sauce)
1 portions of fruit platter
1 portions of vegetable salad
red wine/coffee/black tea each.
note: guests can also order other dishes (including Chinese food) and choose by themselves. X)—21 store online activity plan 4
1. Activity time
May 21th (Monday X)-21th (Monday X).
second, the theme of the event
predestined xx521 carnival purchase.
III. Contents of the activity
1. Shopping gives romantic feelings
During the activity, if the accumulated shopping amount is over xx yuan (gold and jewelry is over xx yuan) on the day of xx, a chocolate (worth X yuan) or a rose (worth X yuan) will be given
If the accumulated shopping amount is over xx yuan (gold and jewelry is over xx yuan), a cash coupon for Laoshu Coffee will be given. (Gifts are not allowed to be enjoyed repeatedly, and only one invoice is allowed)
2. Confession of true feelings, romantic hand in hand
During the activity, an on-demand hotline was opened in xx internal broadcast, and couples can express their feelings to him or her through confession of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it regularly for you. Xx studio is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, how romantic and emotional it is to broadcast your unspeakable confession and the love songs you sang or requested for your beloved on the internal broadcast.
3. Atmosphere creation
During the activity, all the music in the store will play some love songs and xx's Valentine's Day promotion activities, and from time to time, xx people's wishes for lovers in the world will be sent out to remind people who have entered xx that it is time to choose a souvenir for their loved ones, thus promoting sales during the activity.
iv. event promotion
1. TV, radio, newspaper, publicity
2. SMS promotion
3. event stop sign
5. expense budget
1. gift fee: estimated at X million yuan (flowers/chocolates are estimated at X copies per day, and package is estimated at X copies per day) <
activity positioning: 521, online valentine's day.
activity theme: 521-online valentine's day, romantic hand in hand.
number of applicants: 51 men and 51 women, and ***111 people.
activity time: 521 nights. 18: 31-21: 31
Venue: xx(xx Road, xx District)
Purpose: to render the atmosphere of 521, promote the sales of the company's products during Valentine's Day and enhance brand affinity.
Second, the implementation plan
1. This activity focuses on middle and high-level personnel, so in terms of activities, the layout of the scene needs to be elegant and warm, reflecting elegance, taste and standard. The atmosphere created by the on-site host (it is recommended to use professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, so that they have sufficient opportunities to show themselves and increase their attraction to participate in this event.
2. The personnel require a college degree or above, and the salary is XX-more than 3,111 yuan.
3. The advertising design needs to be novel, and the visual sense is refreshing (it is recommended to use the idea of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of the company, and shows the differences from other similar activities.
4. After the activity, the customer service staff will pay a telephone call back to show the company's sense of responsibility and service, and take in the relevant questions raised by the applicants to lay the foundation for the weekend dinner plan.
5. The office staff is responsible for the registration of applicants and the management of materials.
6. In order to ensure the authenticity of the information and reduce the company's review, the applicants must take the work unit as the main carrier.
7. Customer service personnel verify the reliability of the applicant's identity through his work unit in a hidden way, provided that the privacy of the applicant is not revealed.
8. Publicize through newspapers, posters and other media to arouse people's awareness.
9. The qualifications of all personnel in this activity are reserved for the operation of later activities.
III. Contents of activities
1. Needle-piercing contest for 111 people
The requirement is that whoever wears the most needles will win the final victory within the specified time. A pair of diamond rings that can win the live prize. This link is based on the activities organized by the people in the ancient Southern and Northern Dynasties to commemorate the wisdom and ingenuity of the Weaver Girl. The original name was "Tie a colorful thread and thread a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence and ingenuity of women in China.
2. Game interaction
Talent show (which can be plot performance, singing or other talents)
The requirement of plot performance is to interpret the modern version of ancient love story (asking for a partner). Based on the love story of Cowherd and Weaver Girl. Participants in the performance can get souvenirs.
venue layout
considering the venue environment of Bund Fashion itself, we don't do too many tidbits, but only use them on site.
lighting: a small light source is hung in the garland of the paper crane. Because the lights in the venue itself are dim, two spotlights are needed for the stage effect.
Make a simple decoration with ribbons, paper cranes, flowers and candles, and use lighting to create an effect.
Ribbon: tie a flower ball on the ceiling with ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
paper cranes: make two garlands under the flower balls and hang paper cranes.
flowers: place lilies and orchids in an eye-catching position on the site.
candles: one candle is placed on the desktop of each table. Set off a romantic atmosphere.
equipment required for the activity
number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, wire, lamp, origami, candle, host, staff, needle and thread (for safety reasons, it is best to customize the one without needle tail, which is larger, and the thread should be thicker accordingly, at least.
slogan
521, romantic valentine's day online.
To remember the immortal legend with actions.