Basic introduction Chinese name: Ding Xin International Group mbth: Dingxin International Group was founded in 1958. Its predecessor was Ding Xin Oil Factory in Changhua, Taiwan Province. Business philosophy: honesty, pragmatism and innovation. Employees: 24,000. Business scale, public welfare activities, its products, the business scale of Ding Xin International Group's convenience food business has set up production bases in Tianjin, Guangzhou, Hangzhou, Han, Chongqing, Xi, Chengdu and Shenyang, forming a regional production and sales pattern all over the country, with an annual output of nearly 5 billion packets of instant noodles, making it the largest instant noodle manufacturer in China. The group also set foot in many business fields, such as cakes, beverages, grain and oil, fast food chain stores, large public shopping malls, Asahi beer, Pepsi-Cola and so on. Product categories have developed to more than 100, and "Master Kong" purified water, tetra pak beverage, eight-treasure porridge and "3+2" sandwich biscuits are among the best in domestic similar products. "Master Kong" brand has become synonymous with convenience food in consumers' minds. Public welfare activities continue to grow, but they do not forget to give back to the society. Actively cooperate with the national "Hope Project" and invest100000 yuan to build 19 Hope (China) Primary School; Cooperate with Soong Ching Ling Foundation to set up "Ding Xin Special Fund" to support cross-strait women and children exchange activities and the welfare of children in China. Looking ahead, the road ahead for Ding Xin is long and rugged. I believe that with the help of friends from all walks of life who care about and care for Ding Xin, and with the support of consumers who love Master Kong's products, Ding Xin will surely embark on the world-class competition stage in line with the principle of law-abiding operation, with the concept of "honesty, pragmatism and innovation" and the mind of "cultivating new people, China feelings and international vision", and Ding Xin will surely become an China person. Its products, Master Kong and Fumando Master Kong, have long been well-known brands in China, with a brand value of about 726 million US dollars. Ding Xin Group's three major products occupy a leading position in China food market. According to AC Nielsen's retail market research report of June 5438+February, 2007, Ding Xin Group's instant noodle sales market share was as high as 47%, with sales exceeding 9.8 billion packages. "Fumanduo" series has further expanded to the vast rural market and become the largest manufacturer and seller in the world. Master Kong tea beverage has also become the first brand of tea beverage in China, with a sales market share of 54.2% and a fruit juice beverage market share of 2 1. 1%, making it the top three brands in the market. With a market share of 24.6%, the packaged water industry has become the first brand in China, and Changbai Mountain natural high-quality mineral water is also facing the market. The sales market share of Master Kong sandwich biscuits in China is 25.6%, ranking second in China market. Weichuan Company was established in 1953. Is an "infant nutrition expert" from Taiwan Province Province, who meets the comprehensive nutritional needs of 0-7-year-old China babies according to the needs of infants at different stages. Quan Wei Company is a food enterprise with eight major businesses: dairy products, rice flour, beverages, condiments and nutritional products. For more than 50 years, adhering to the mission of "professional investment, caring and dedication", relying on a professional R&D team and a complete team of experts and consultants, we have devoted ourselves to the innovation and R&D of infant food, and constantly created impressive achievements. In 2008, Quan Wei established the Biotechnology Center, which completed the leap from ordinary food to infant nutrition specialty. Dicos fried chicken originated in Texas in the southern United States, and appeared in Chengdu, China in 1994. 1996, Ding Xin Group acquired Dicos, and invested 50 million dollars to improve its management system and operation system, and re-established the CIS system, making it a brother brand of Ding Xin Group after Master Kong. Although they are all fried chicken, Dicos fried chicken is fried in a pan, so the chicken pieces are golden, crisp, delicious and juicy, in sharp contrast to KFC fried chicken. The most famous Dicos is crispy fried chicken, which is one of the three most famous fast food giants in China: besides McDonald's and KFC, there are Dicos! At the same time, he is also a member of China Chain Store & Franchise Association, a franchise filing enterprise and one of the top 100 chain enterprises in China in 2000. According to the data of China Chain Store & Franchise Association, it was listed as the 63rd strongest chain store and the 6th strongest chain catering enterprise in China in 2000. 200 1, the 59th strongest chain store in China and the 5th strongest chain catering enterprise. Family Convenience Through the combination of Japanese FamilyMart's professional management know-how and the experience of convenience stores in Taiwan Province Province, in July 2004, the Shanghai family injected a fresh vitality into the Shanghai retail market with a novel storefront image and brand-new services. Master Kong and FamilyMart in Japan and Taiwan Province have opened up new opportunities for the convenience store chain industry in China. FamilyMart brand under the group originally originated in Japan. Since its establishment 32 years ago, 1972 has become one of the largest international convenience store chains in Asia, with service outlets all over Japan, South Korea, Taiwan Province Province, Thailand and Los Angeles, with more than 12000 stores. Chinese mainland established the Shanghai Family Preparation Office in 2002, and Shanghai Fumanjia Convenience Co., Ltd. was approved by the Ministry of Commerce in 2004. FamilyMart, a family brand, officially entered the China and Shanghai market, and launched a convenience store business in Chinese mainland. It is estimated that 400 stores will be opened in five years, and 65,438+0,000 stores will be opened in 2065,438+000, aiming to become the largest chain convenience store brand in China. Moreover, the FamilyMart brand has entered the American market in 2005, forming a Pan-Pacific international brand and becoming the first convenience store enterprise initiated by Asia to enter the American market. In the future, Family Convenience will strive for the position of the first brand in the market with the service strength of 1 and the deepening brand value. In June 2006, the total number of convenience stores in Shanghai has exceeded 120, and it is entering a period of rapid development. Despite the fierce competition in convenience stores in Shanghai, the family FamilyMart can still grow steadily in a difficult environment. Shanghai family adheres to the business philosophy of "honesty and pragmatism, value innovation, customer satisfaction and common growth" and the corporate culture of "sincerity, integrity, diligence, prudence, modesty and harmony", and must ensure that franchisees get the best logistics support and guidance; Let consumers get more added value after shopping; All employees and manufacturers can grow with the company; To achieve the goal of "Shanghai first, China first", we expect the whole family FamilyMart to become synonymous with convenience stores in the future China market and even the Pan-Pacific region. Tesco Tesco In 2004, Tesco entered the China market through cooperation with Ding Xin International Group, which owned 25 Tesco supermarkets at that time. In 2006, Tesco increased its shareholding from 50% to 90%. Tesco Tesco is focusing on developing our business in three regions: East China (including Shanghai), North China (including Beijing) and South China (including Guangzhou). At the beginning of 2008, the image rectification of all stores in China was completed, and the existing stores were renamed as "Tesco". As of 201165438+1October 26th, we have 93 hypermarkets and 12 convenience stores in China, and are committed to providing customers with a satisfactory shopping trip. INHON 20 13, the parent company of INHON, the chairman of Hong Ying Group and the second son of the chairman of Ding Xin International Group, founded the INHON brand and launched the first smart phone INHON G 1. INHON said that although G 1 is positioned as a first-class smart phone, its overall design and specifications are not inferior to those of first-tier manufacturers with specifications of nearly 10,000 yuan. It has nothing to do with Ding Xin Group, but the INHON brand rose rapidly in the name of Ding Xin Group. It is reported that the chairman of Yinghong's parent company, Hong Ying Group, is the second son of the chairman of Ding Xin International Group, whose name is Wei Hongfan. Wang Wenyang, the second largest shareholder of Hong Ying Group, is the brother of Wang Xuehong, chairman of HTC.