I went for an interview, and the interviewer asked:

"Can you tell me your favorite Tik Tok account recently and why?".

After hearing this question,

I feel that I have hit the final exam question.

As a small operation,

there is really concern and analysis at ordinary times.

The account of "Crazy Sister"

mainly records the daily life of Zhang Xiaohua and Shao Yuxuan, a plastic sister.

Shao Yuxuan is the heroine who appeared in the camera.

Because of her high hairline,

she is called "Lord Belle" by fans.

It's Zhang Xiaohua who doesn't appear in the camera.

He is responsible for spoofing Shao Yuxuan.

I started to pay attention to my best friend from the video of their two faces.

Shao Yuxuan was gentle with the guests in the coffee shop.

When he saw Zhang Xiaohua, he rolled his eyes.

Zhang Xiaohua said, "I don't deserve tenderness."

The traffic brought by this video has

opened up a new direction for crazy girls,

and they have changed from filming food,

to the daily life of girlfriends.

From then on, food, sand sculpture, girlfriends and plastic sisterhood,

these are all synonymous with them.

At present, "Crazy Sisters" has nearly 25 million fans.

The average number of video likes is about 2 million, and

one video is exploded.

In the platform of rigorous algorithm,

Crazy sisters can keep this momentum all the time.

Where are their competitive points?

first of all, the account is clearly positioned and the personnel are clearly set.

The profile of the account is "My wish for my best friend to get fat",

Shao Yuxuan, the hostess, loves and protects food, and

all the short videos are centered around my best friend and delicious food.

Whether it's the daily routine of feeding girlfriends,

or the daily routine of sand sculpture of girlfriends,

reflects the interaction between girlfriends.

Shao Yuxuan's shortcomings, such as stingy and bad temper, are infinitely magnified in the video:

Because the food is expensive,

Shao Yuxuan took his best friend to ride an electric car,

went to his grandmother's house 3 kilometers away to get the food,

rode the electric car without electricity,

Shao Yuxuan's sand sculpture cart model was deeply rooted in the hearts of the people.

There is a lot of hahaha in the comment area,

and "This girl can keep the house".

In the case of high content homogeneity of short video platform,

the content of "Crazy Sisters" is more real and grounded,

Their fans are mainly women aged 18-25,

Everyone always posts their sisters in the comment area after watching the video,

This is the embodiment of * * *.

Compared with other delicate young ladies,

Shao Yuxuan dresses casually and wears plain face,

which makes fans feel no sense of distance.

These real and sand-sculpted contents,

also let the "Crazy Sisters" reap a wave of fans who play with stalks.

The comment area is full of joy:

"You should cooperate with my performance, are you a fool?"

"You are not bald, but your eyebrows are a little far from your hair."

There are too many comments like this.

I usually laugh after watching the video, and

I laugh after watching the comments.

I met with Tik Tok VIPs such as Weiwei and Zhang Ruoyu offline,

filmed a joint video,

consolidated my inherent fans, and

joined forces with large players,

further expanded my influence.

Shao Yuxuan often meets fans.

After meeting fans,

she will not only take photos with them,

but also restore the interesting stories of their meeting in the video.

I went to Liuzhou to eat snail powder, and

I also filmed fans in the video.

Everyone commented: It's true love.

This kind of high-frequency interaction

gives fans a sense of participation and interaction, and

naturally improves the stickiness of fans.

The number of works is not very crazy.

With unpretentious works,

a lot of traffic has been harvested.

Sure enough,

users are more likely to be moved by the daily life style after being set by too many story accounts.

I hope they will go further and further on the road of short videos and

create more funny works. ?