On September 8, 2021, Li Ziqi, who has more than 50 million fans on a single platform, shelved the short video account he had been working on for 6 years.

After eight months, Li Ziqi posted another video, but this time she was not in a coveted countryside, nor was she wearing simple coarse clothes and doing farm work.

So far, more than two months have passed since the video was posted, and Li Ziqi’s account has been suspended for more than ten months.

Even though the backend shows that she has lost 777,000 followers during the 90-day break, fans who love her are still waiting for her return.

To fans, she is "spiritual food"; to the Internet celebrity circle, she is a breath of fresh air; to foreign netizens, she is the largest Chinese creator in the West and a "Chinese princess"; to culture

As far as the circle is concerned, her content has the significance of cultural output.

A celebrity who could win the love of foreign netizens without speaking a word, and who could receive active blessings from many foreign netizens with just one New Year video, hastily said goodbye to the audience because of a legal dispute.

Li Ziqi’s suspension is even more surprising, and it also reveals the subtle relationship between Internet celebrities and institutions.

They are complementary or may be incompatible with each other. This scale is inseparable from factors such as interests and resources.

But what is unexpected is that just after Li Ziqi stopped updating, "Crazy Sisters" also stopped updating.

May 20, 2022, was the third 520 day that Zhang Xiaohua and Shao Yuxuan spent together. According to the custom of best friends, they gave each other gifts.

As usual, Zhang Xiaohua did his duty, and Shao Yuxuan "cheated and cheated", creating laughter and advertising in the fight and scolding.

According to the past frequency of posting one video per week, Crazy Sisters was supposed to be updated on May 27, but there has been no movement.

As of press time, the Crazy Sisters have not been updated for 47 days, and there is no news about them.

Compared with Li Ziqi's reasoned suspension of updates, the sudden "disappearance" of the pregnant sisters caused speculation among netizens.

Some people say that Zhang Xiaohua is pregnant and needs to go home to give birth; others say that the two sisters have fallen out and their IP addresses belong to two places, one in Jiangsu and the other in Sichuan; others say that they, like Li Ziqi, have fallen out with the company

.

But these three statements are not reliable.

Zhang Xiaohua has never had a boyfriend. Even if she had a boyfriend and was pregnant, she would not have stopped changing her account without warning, and would not have said hello to her fans as if she had "disappeared from the world."

The two sisters have been working together for many years, and if they break up, they will not attack the accounts they have carefully cultivated. After all, best friends have no overnight feud, and no one will have trouble with money.

As for those who broke up with the organization, they have not joined any organization at all, they all operate personal accounts.

The rumors are getting more and more bizarre as they spread, but what is the reason why the Crazy Sisters stopped doing business for nearly 50 days and allowed their fans to plummet?

Let netizens guess randomly?

The sudden cessation of updates, is it a breakup or marketing?

There is no answer for the time being, but according to a fan of the Crazy Sisters, there will be results after a little while.

From Li Ziqi's suspension to the "disappearance" of the pregnant sisters, for the viewers who loved them, the fun after dinner disappeared, but for many similar Internet celebrities, it was an opportunity.

The entire Internet celebrity circle is like a big cake. When fewer people eat the cake, the remaining people will get more cake.

Just as the two top salespeople in the live broadcast industry "came to an end" one after another, Dong Yuhui and his colleagues became popular one after another after Luo Yonghao went to start a business.

It is enough to prove that there are no iron-clad Internet celebrities, only "carrot pits" that are constantly being filled.

But in the days when they "disbanded", something strange happened. There were so many Internet celebrities but no one could take their place.

Looking deeper into the reasons behind this, it is also the secret to their success that they can stand out among many Internet celebrities and can counterattack from the grassroots to become celebrities with annual income of tens of millions in just a few years.