The black thing on the frappuccino is cream. The top black whipped cream is made of coconut milk and black bamboo carbon powder. Frappuccino Fabuccino, Starbucks' signature drink. It is made of espresso, low-fat milk, sugar, dried fruit powder, cocoa powder and ice cubes.

the development history of Starbucks

Starbucks' way of expanding to various places is to capture the big cities in this area and build a good reputation, and then take this as the center and March into the smaller towns around. In the process of expansion, Starbucks will first refer to the demographic data of various places, carefully analyze and determine the appropriate customer base before entering the region.

The price positioning of Starbucks is a luxury that most people can afford, and the consumer positioning is white-collar workers. Most of these customers are high-level intellectuals, who like fine products, food and art, and they are consumers with high income and high loyalty.

in the catering service industry, the cost of differentiation is very high, so it is very difficult to attract customers through products and prices. However, customers often will not change for a long time after they agree with a service, and will use it stably for a long time.

This is particularly obvious among white-collar workers, who always have a psychological tendency to pursue stability. Therefore, Starbucks uses "attack strategy" to move customers and cultivate their loyalty.