In order to ensure the success of an activity, it is often necessary to prepare an activity plan in advance. The activity plan is formulated for an activity, including the detailed rules and steps of specific actions. What are the characteristics of an excellent activity plan? The following is the planning scheme of the new year's goods exhibition activities that I help you organize, for reference only, hoping to help you. Planning scheme of new year's goods exhibition activities 1

I. Activity background

Exhibition economy is an economic phenomenon and behavior that brings direct or indirect economic benefits and social benefits through holding various forms of exhibitions and exhibitions. Trade fairs establish a docking platform for businesses and consumers, which is conducive to face-to-face communication between enterprises and consumers, promotes the promotion of brands and products, and ultimately drives the growth of product sales.

The annual Spring Festival is approaching quietly, and the huge market demand for new year's goods is gradually forming. This is the moment when the merchants make great achievements. The new year's goods market has become a battleground for the merchants. The food enterprises under Tong 'an Food Association cover meat products, bean products, grain and oil, cakes, preserves and other industries, and these products are just the "main" products in the new year's goods market. Therefore, it is beneficial to organize the new year's goods fair led by Tong 'an Food Association. For consumers, it can provide greater benefits and convenience for the purchase of new year's goods, which is a win-win and mutual benefit model and can create more social and economic benefits.

in accordance with the relevant requirements of the central government on expanding domestic demand and the Guiding Opinions of the Ministry of Commerce on Doing a Good Job in Expanding Consumption, Tongan Food Association specially planned this new year fair to open up the holiday market, prosper the supply during the Spring Festival and expand domestic demand.

second, the purpose of the activity

to establish a docking platform for food enterprises and consumers to enhance consumers' understanding and attention to local food enterprises; Reverse the situation that the new year fair does not make money and realize a virtuous circle of the fair. By integrating the food enterprises under the guild to do the exhibition of new year's goods, it will not only help to expand the visibility of enterprises, but also bring convenience and benefits to consumers to buy new year's goods, and realize the "four wins" of the government, guild, enterprises and consumers.

III. Activity Orientation

A demonstration and overall marketing promotion activity of Xiamen local brand new year products, which is guided by the government, participated by enterprises and promoted by the media.

IV. Time and place of the event

1. One event on January 29th, 3th and 31st (location: Xiamen People's Hall)

2. One event on February 5th, 6th and 7th (location: Tongan Gymnasium)

V. Theme of the event

Theme: the first famous brand in Tongan District. Organization

Organizer: Tongan District Government

Organizer: Tongan District Food Association, Xiamen Daily

Exhibitors: Yinxiang Group, Wellcome, Haoniandong Rice Industry, Huang Zehe, Xiangyang Square, Zhongsheng, Yingwan, etc.

Supporting media: Xiamen Daily, Xiamen Evening News and Xiamen Business Daily.

Planning and execution organization of Tongan TV Station: Xiamen Dajie Marketing Planning Co., Ltd.

Planner: Wu Chenglong

VII. Campaign promotion

The role of newspaper media should be fully exerted, and the publicity of the whole campaign should be dominated by newspaper promotion, such as using newspaper reports and DM sheets to preheat and inform the campaign before the event; Invite newspaper media to interview on the spot during the activity; Timely follow-up reports in the later stage of the event, such as the selection of "the most Xiamen gift" in the newspaper, are not only an encouragement to exhibitors, but also a publicity to the event itself.

(1) Pre-event

1. Newspaper reports: Before the event, the pre-event is warmed up through newspaper reports to remind the public that the New Year Fair will be held;

2. Insert DM sheet: insert DM sheet in the newspaper in the activity radiation area the day before the activity, and the DM sheet introduces the exhibition enterprises and products, and attach the product promotion strength table; At the same time, there is a coupon on the DM sheet, which can be used for lucky draw. During the activity, consumers can exchange a box of cereal with the DM sheet (5 boxes a day, while stocks last);

3. Online publicity: posting publicity on forums such as Xiaoyu Forum, Yutan Forum and Straits Forum, and publishing information of trade fairs on enterprise portals.

(II) During the activity

1. Shuttle-off in towns and villages outside the island: During the activity, two buses will be chartered, and a large publicity banner will be hung on the car body, accompanied by a publicity broadcast, which will be responsible for publicity around the activity place and pick up and drop off consumers, and can also help consumers deliver goods;

2. Notify the taxi to go to the site by radio: at that time, the popularity of the event site may be relatively high. You can inform the taxi to pick up the consumers at the trade fair site by radio broadcast, which will help to accumulate popularity and alleviate the freight problem;

3. Distribute DM sheets in the radiation area: Arrange five leaflet distributors, wearing red ribbons with the words "Tongan Food Association's First New Year's Goods Touring Exhibition Festival", and divide them into five roads to distribute DM sheets at intersections with heavy traffic or communities around the activity site, and introduce the location and form of the activity to consumers briefly while distributing DM sheets, so as to guide people to the activity site; (The distributed DM sheets can be exchanged for grain strength and participated in the on-site lucky draw, just like the DM sheets.)

4. On-site layout: show the atmosphere of the upcoming Spring Festival with festive layout, and stimulate consumers' impulse to buy new year's goods.

5. Broadcast publicity: At the event site, the introduction of the event (recorded in advance) and festive music will be played loudly with audio to attract passing consumers.

(3) Late stage of the event

1. Selection of "Xiamen's Best Handing Gifts": Set up a column of "Xiamen's Best Handing Gifts" on the DM list, so that consumers can select awards on the DM list after knowing all the merchants and products on the spot, such as: What is your favorite new year's goods? What is the best new year's goods?

2. Only the selected DM sheets can put the sub-coupons (the selection column is on the sub-coupons) into the lottery box to participate in the on-site lottery. After the exhibition, the organizing committee will count the voting results and select the "Xiamen's most accompanying gift", which will be reported and publicized by the newspaper and pave the way for the next round of trade fairs.

VIII. Form of activities

(1) Creating the atmosphere on the spot

1. DM bills are used to "cash in" cereal grains and draw prizes: during the activities, you can redeem a box of cereal grains at the event site with a DM bill, 5 boxes a day, while stocks last, and each person can only redeem one box; In addition, you can participate in the lottery by putting the lottery ticket on the DM sheet into the lottery box. 1 first prize and a new year gift package worth 666 yuan; 2 second prizes and a new year gift package worth 366 yuan; 3 third prizes, and a new year gift package worth 166 yuan; There are several lucky prizes, and the prizes will be set separately.

2. Set up a bill of lading exchange point on site: During the Spring Festival group purchase, many enterprises will launch bill of lading for the convenience of consumers. Setting up a bill of lading exchange point at the event site can gather these redeemer, improve the popular atmosphere at the scene, and stimulate other consumers' buying impulse when the redeemer shuttles through the scene with big bags and small bags;

3. Product presentation: Each enterprise has a 15-minute opportunity to go on stage to introduce the new year products in each activity. Product promotion will be mainly in the form of speeches, catwalks, quiz and on-and-off interaction.

4. Free tasting: Some products can be tasted free of charge, which is conducive to accumulating popularity, and consumers are more likely to buy after experiencing the products.

5. Stage performance: Singing, dancing, magic, writing couplets, lottery and other performances are performed intermittently on the stage to create a fiery atmosphere at the scene.

(2) Promotion form:

1. Discount (the exhibitors draw up their own discounts, and try their best to give the biggest discount, which is not lower than the promotion of the new year's goods in the island's stores)

2. Group purchase discount: 5 or more people who buy the new year's goods together can enjoy a 15% discount on the basis of the discount! Planning scheme of new year's goods exhibition 2

1. Purpose of the event

The Spring Festival is the warmest and most grand festival in China's traditional festivals. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. Seek pleasure and joy in leisurely shopping, and welcome the arrival of the new year in shopping. Today, with the vigorous development of e-commerce in our county, we should make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concept, and promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering local economy", this New Year Festival aims to provide Zhuanglang people and even the whole country with a county-level online shopping platform integrating procurement, entertainment and consumption through the exhibition form of "New Year Festival", and at the same time build an online trading platform for the vast number of agricultural special products enterprises, distributors and consumers, promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city" and promote the township and village e-commerce service stations. Accelerate the transformation of local business marketing model, lay the foundation for creating a "Zhuanglang model" suitable for developing e-commerce in poor areas, let the people really experience the impact of the network economy, and let merchants really feel that the era of e-commerce has arrived. Now it is not a question of doing or not doing, but how to do it better.

2. Activity time and carrier

1. Time: January 18th, 2xx—February 23rd, 2xx

2. Carrier: Zhuanglang Life Treasure "Save the Mall".

iii. Organization and requirements of activities

1. Kick-off meeting:

Initially, the kick-off meeting of Zhuanglang's first e-commerce "Welcome New Year, Send New Year" activity is scheduled to be held at the New Time and Space E-commerce Training Center on January 18th.

2. The county e-commerce service center is responsible for organizing the stationmaster of each township e-commerce service station and the person in charge of the logistics express company to attend.

3. The township service station is responsible for organizing village-level service points to actively carry out this activity and do a good job in putting goods on the shelves and selling them, so that the transaction volume of village-level service points on Zhuanglang e-commerce platform will reach a certain amount.

4. The logistics express company is responsible for the express service of this event. It is necessary to ensure the circulation of goods quickly, high-quality and efficiently according to the order address of the platform, free of charge for 1.5 kilometers in the same city, and delivery at the best price according to domestic standards for 1.5 kilometers away.

5. Zhuanglang New Space-time E-commerce Company is responsible for organizing online sales enterprises and merchants participating in this activity. It is necessary to register the products provided by enterprises and merchants according to the quantity and price, and all enterprises and merchants should issue written quality assurance letters for the products provided, and actively do a good job in after-sales work of products.

IV. Target audience

Residents in Zhuanglang County, people from other places and people who are concerned about Zhuanglang's economic development.

V. Activity theme

Develop e-commerce and prosper local economy

VI. Publicity slogan

1. Buy new year's goods and go to Zhuanglang Life Treasure;

2. where to find the new year's goods this year, there is everything in the life treasure;

3. Where are the new year's goods? They are all available online and offline.

4. E-commerce is really convenient, and the new year's goods are delivered home;

5. Cheap and high-quality goods are used to grab new year's goods, killing life treasures in a limited time

6. New channels for farmers to increase their income, and life treasures for agricultural goods entering the city

7. Everything is available in supermarkets and shopping malls, but convenience is still life treasures

8. Don't mention big bags and small bags any more, and the goods will flow into the house every year

9. Don't worry about going out, and place an order online to send homesickness

1. This year Just because of the New Year's Festival

VII. Activities

1. Discount roll: save the mall full of 1 yuan minus 1 yuan (coupons can only be used for full reduction activities)

2. Full reduction: full reduction of 5 yuan minus 7 yuan; 99 yuan minus 11 yuan; Over 139 yuan minus 2 yuan (the fee reduction and exemption comes from the lowest price provided by the manufacturer, which is only available to registered users of Life Bao platform and users who follow WeChat)

3. Time-limited snapping: Organize all participating businesses to actively do special discounts to snap up business activities in a limited time according to the nature and classification of products. (Only registered users of Lifetreasure platform and users who follow WeChat)

4. New Year gift package: based on the product combination provided by various businesses in the county.

5. New Year gift certificate: New Year gift certificate is issued to other enterprises, which can be used on Lifetreasure platform through the gift certificate code.

6. Full delivery of red envelopes: 5 yuan red envelopes will be given when you buy more than 5 yuan at one time, and then small gifts (offline users) will be given

7. Flagship stores and e-commerce service points will deliver goods in the same city: flagship stores and e-commerce service points will support delivery in the same city, place orders online, free delivery at home, free delivery within 1.5 kilometers, and delivery fee from 1 yuan 1.5 kilometers away

8. Deliver new year goods on behalf of others.

9. Sell new year's goods and send Spring Festival couplets. It can be combined with the culture of going to the countryside to engage in

VIII. Activity promotion

1. WeChat circle of friends:

A. New Time and Space Customer Service Department is responsible for the promotion of WeChat circle of friends;

b. Marketing promotion of WeChat official account;

c, participating merchants (enterprises) actively participate in

(forwarding by friends circle, posting in major forums in Pingliang, Baidu Post Bar, Weibo)

2, sending leaflets:

a, sending leaflets for part-time jobs (the number of part-time jobs is about 6 people per day): sending leaflets for part-time jobs, 65 yuan/day, and leaving contact information.

3. Online promotion of Life Treasure; The production department is responsible for:

a, product beautification;

b, banner advertising production;

c, check and test the ordering process

4, media advertising: county TV stations and other county media.

5. promotional videos: mobile phone videos and website promotional videos.

6. Public welfare publicity: giving new year's goods to the elderly and cleaning workers.

VIII. Preparation for the event

Production Department:

1. Event materials: event theme posters, dm sheets, banners, in-store theme materials, couplets, mascots, product photos, and design before January 2th;

2. The improvement of online stores of merchants and service points, the creation of theme atmosphere of activities, the design of advertising themes, product art design and the setting of discount coupons shall be completed before January 22nd from the date when the scheme is established.

Ministry of Commerce: a. From the date when the scheme is established;

b, collect the required products before January 2th

Operation Department: a, from the date when the scheme is established;

b, implement the inventory warehouse and warehouse management;

c, the establishment of the event venue, the establishment of

customer service department: a, statistics of daily orders;

b, count the number of registered users;

c, live births