Our reporter Liu Wei reports from Changsha.
Market review
Up: set off a new round of housing price increases.
Since 2006, foreign developers began to enter Changsha on a large scale in the tide of expansion to second-tier cities, and the ensuing hot money made Changsha property market taste the myth of rapid housing price rise.
This year is also the comprehensive beginning of the listing of new products by foreign developers. The resulting improvement in the quality of Changsha property market and the influx of foreign investors have brought a strong upward momentum to Changsha property market.
In 2006, Changsha's first large-scale Pearl River Flower City with decorated rooms was on sale. As the first owner of the Pearl River Flower City, He still remembers that on the National Day this year, two students who came back from Beijing came to see the house with him. I heard that the price was less than 4000 yuan/m 2, and I ordered two sets immediately.
Le Bing, the founder of Changsha Real Estate Collection Network, was once the director of Yu Xiang Central Market. At that time, on the most prosperous May Day Road in Changsha, Yu Xiang Central, which appeared in the form of a complex, was almost the highest-end product in Changsha market, and the price matching its positioning stood at the highest position in Changsha property market at a price of more than 5,000 yuan per square meter.
At this time,? House prices have not gone up completely. ? Inflation became more intense in 2007. Le Bing clearly remembers that in the following year, the highest house price in the central area of Hunan reached 7,000 yuan/m2, which increased by nearly 1500 yuan/m2 a year.
During this period, there was another important event about the rise in housing prices, which Le Bing and many people in the industry remember clearly.
On July 24, 2007, Beichen Industry won the Changsha Delta plot for 9.2 billion yuan, becoming the whole country. This incident seems to have become the fuse of the skyrocketing housing prices in Changsha that year, which set off a new round of housing price increases in Changsha.
Hu Zhongyun, then the managing director of Changsha Zhongdihang, immediately booked a room in Grand Hyatt Xiangdi that afternoon after hearing that Beichen had taken the land, which is the closest property to Beichen plot. The starting price of around 3,800 yuan/m2 was immediately raised to 50 yuan/m2 two days after he signed the contract. From this moment on, Grand Hyatt Xiangdi started a high-frequency housing price increase and went to sup> almost every few days. The average price is 2.
Where to go: from intensive regulation to substantial rescue.
However, the rapid overflow of the property market bubble from the first-tier cities has aroused the high vigilance of the central authorities. In Le Bing's memory, the spectacular rise of house prices in 2006-2007 was accompanied by the intensive control policies of the central government. ? 70/90 of China's six articles? Interest rates have been raised many times, and the regulatory policies above 10 are overwhelming.
The sudden rise in house prices has not retreated, and high-intensity regulation has followed. The credit control policy launched in September 2007 directly hit speculators, and the housing prices in running all the way were finally stopped quickly. But the heavier blow came from abroad. At this time, the subprime mortgage crisis that started in the United States has spread to Europe. At the end of this year, Wang Shi began to sing the theory of declining inflection point and took the lead in starting large-scale price reduction.
From heaven to hell, it seems overnight.
? After the ice disaster in 2008, the house in Changsha could not be sold. ? Nie Jianxiang, founder and creative director of Master Plan, witnessed another great change of Grand Hyatt. ? No one directly said that the price should be reduced, but it is a fact that the house price has dropped with zero down payment for buying a house, sending a car and sending home appliances. ? Nie Jianxiang remembers that in order to promote sales, Grand Hyatt Xiangdi once launched a model? The highest straight drop is99,000? Although more activities are just gimmicks, the decline of Changsha property market this year is obvious, from the increase of 800 yuan/㎡ for half a year to the increase of nearly 20% to the huge preferential promotion.
After half a year of hardship, local policies took the lead in saving the market. In July, 2008, the Changsha Municipal Government issued policies, and measures such as monetizing the distribution of affordable housing, canceling supporting fees for education, and reducing taxes and fees for the sale of second-hand houses were introduced one after another. In June, 165438+ 10, Hunan province issued the property market policy, which released a positive signal to encourage consumption.
At the end of the year, buying a house now is saving the country? These words eventually became the government's substantial rescue policy.
In 2008, the central government rescued the market and the depressed China economy. As an important part of stimulating domestic demand, the consumption in the property market has been strongly restarted, and the cycle of the new season has begun again.
House buying story
Good property deserves continuous attention.
The only drawback: too much greening and too many trees.
In 2006 and 2007, Yang Shangqing was in Greentown. Bought two houses in Guihua City and became the most loyal project in Guihua City? Fans? . In his eyes, the quality of osmanthus city ranks first in Changsha. I will live here for at least 20 years. ? And the only shortcoming of osmanthus city in his eyes is a little? Laughing and crying? Is it caused by too much greening and too many trees? More birds and more mosquitoes? I will be awakened by birds in the morning and often bitten by mosquitoes at night.
Yang Shangqing worked in Qingdao for five years and returned to Changsha 1986 in August. 1992, Yang Shangqing started a business in the sea and started a foreign trade business. 1994 bought a 93㎡ three-bedroom, one-bedroom apartment in Huaxia New Village, Yuhuating, becoming one of the earliest buyers of commercial housing in Changsha.
In 2006, Yang Shangqing bought a house of130m2 in Guihua City, with a unit price of about 3,800 yuan/m2. In the second year, Yang Shangqing bought a house with a price of 100㎡ and now his son lives in this house. Yang Shangqing said that the prices of second-hand houses in residential areas are all above 1 10,000 yuan/m2, and the more expensive ones are 1.2 million-1.3 million yuan/m2. The loyalty of the owners is also very high, and many owners have bought two or more houses here.
[experience of buying a house]
Yang Shangqing said that the planning and quality of Guihua City will not be outdated in 20 years, such as parking spaces. /kloc-planned 0/0 years ago 1: 1 parking space. If the parking space price of a project is too expensive, it must not be a good project. Reporter Tang Kun
Monica after 70:? I bought the cheapest house?
Monica, who has been in the sea for a long time, is the first owner of Pearl River Flower City. In her own words, right? The first people to eat crabs? .
The original house price was 3500 yuan/m 2. Six years later, the price of Pearl River Flower City has stabilized at more than 7,000 yuan/m 2, which has doubled. Market, environment, belt decoration, brand developers and Guangzhou state-owned enterprises all meet Monica's expectation of real estate value.
In March 2008, the day after the house was closed, I spent two on furniture. Monica moved in directly. ? At that time, the plot behind us was still ponds and fields. ? Now my daughter is in kindergarten in the community, and more than a dozen of her relatives and friends have become the new owners of the Pearl River Flower City.
[experience of buying a house]
Pay attention to the developer's experience and corporate integrity, as well as the level of property services. This is related to the convenience and comfort of staying in the future.
On the other hand, buying a house should have proper foresight. You can refer to the future planning and development orientation of the project site, adjust your mentality, don't be too entangled in temporary housing prices, and also consider the needs of real life in the future.
Zhu Zhu: I bought two sets in the same community.
After 80s, Zhu Zhu stayed in the Pearl River Flower City later than Monica, which was the high point of the soaring property market in Changsha.
At the beginning of 2008, Zhu Zhu bought a second-hand house at a price of 5200 yuan/㎡, and officially became Monica's neighbor. This was almost the highest point at that time, and then the house price in Changsha began to fall.
Also in 2008, Monica bought another house in the Pearl River Flower City. ? After moving in, I found that the garden promised by the developer at that time was basically fulfilled, and the living facilities became more and more convenient. The family has added a population, and the previous house is small. ? There is another important reason for buying again, which is another excellent opportunity for her to seize the inflection point of housing prices keenly.
When buying a house for the second time, Monica's starting price was similar to that of the first house. ? This is a rough house without decoration, so the price of my house is similar, not to 4000 yuan/m 2. ? Monica bought the only blank house on sale in Pearl River Flower City.
Monica's husband is also a developer, and she felt the same way in the cold winter of 2008.
During Zhu Zhu's four-year stay, the price of Pearl River Flower City continued to rise, and the surrounding popularity became more and more prosperous. Vanke became a neighbor all the way. ? In the future, the price of the Pearl River Flower City will definitely exceed 10,000. ? Monica's prediction seems to have strengthened Zhu Zhu's confidence in buying a house.