Concept explanation:
Movies, neon lights and activity advertisements often use the perception principle similar to motion to attract the attention of the audience, enhance the visual impact and convey information. Motion-like perception is a phenomenon that produces a sense of motion in the observer's brain through visual stimulation, although there is no real object motion in fact.
Film principle:
In film production, the human eye cannot distinguish a single still picture by fast and continuous frame playback (usually 24 frames per second), thus producing a coherent motion effect. This visual impact enables the audience to immerse themselves in the story and feel immersive.
Neon lamp principle:
Neon lights use flashing light sources and specific lighting arrangements to create a sense of movement by flashing periodically or changing colors. When watching, human eyes will follow the changes of light and flicker frequency, creating an illusion, as if the light is constantly moving or flickering.
The principle of activity advertising:
Active advertisements usually use the perception principle similar to motion, and create a visual sense of movement by using dynamic images, frame-by-frame display or cyclic playback. This design technique can attract attention, enhance the visual appeal of advertisements and enhance the impression of brands or products.
The influence of motion-like perception principle;
1, enhancing visual appeal
Motion-like perception can create a visual sense of motion and enhance the appeal of media works. In advertising, movies, neon lights and other fields. Using the perceptual principle similar to motion, we can attract the attention of the audience, stimulate interest and improve the visual impact of the works.
2. Create an immersive experience
The perception of similar movements makes the audience feel immersive and creates a more immersive experience. In film production, the continuous and rapid picture switching makes the audience feel the coherence and compactness of the plot, and enhances the sense of participation and substitution in watching movies.
3. Improve the memory effect
Motion-like perception technology can attract the attention of the audience in a limited time and leave a deep impression on the brain. The visual sense of movement and the stimulation of change trigger the audience's perception system, which makes the information easier to remember and recall, and contributes to the effective dissemination of advertising or promotional content.
Step 4 resonate with emotions
The perception of similar movements can arouse the emotional resonance of the audience by creating visual movements or changes. In film production, the proper application of the principle of motion-like perception can increase the sense of drama and tension, make the audience deeply integrated into the story and have emotional connection with the characters.