Wang Xing's layout speed is getting faster and faster!

According to relevant media reports, since October, the investment promotion team of Meituan has been visiting leading brands and industrial belt factories in Guangdong, Jiangsu and other places, mainly including clothing, shoes and bags, home furnishing, home textiles and other categories.

These are the main categories of Taobao, and they are also the best-selling categories during the Double Eleven period.

At the same time, in order to complete this business faster, Meituan also dispatched its own push team to invite merchants to settle in by visiting from above.

This is a team as famous as Ali Tiejun, and it is a great contributor to make the US Mission stand out from the Thousand Regiments War. Giving them this task is enough to show Wang Xing's attention.

since last year, meituan's actions in the field of e-commerce have never stopped.

At the financial report meeting in the third quarter of 219, Wang Xing revealed that he was piloting new e-commerce businesses such as Meituan Shopping, and planned to invest heavily in promotion.

Then Li Shubin was brought in, and this "e-commerce veteran" was appointed as the vice president of Meituan Review and the head of Meituan APP.

in the first half of this year, Meituan cooperated with Huawei to test the digital e-commerce, and hundreds of Huawei authorized experience stores settled in Meituan for flash purchase, and people once talked about it.

more than two months ago, meituan launched the "group good goods" business, selling fresh food, grain and oil and other commodities. Recently, it has strongly recommended community group buying and upgraded it to a first-class strategy.

Now, the US Mission has once again made a heavy attack, aiming at several categories on which Taobao became famous, and even spared no expense to deploy its most elite ground-pushing iron army. This shows that Wang Xing's attitude is tough and his confidence is sufficient.

Wang Xing never fights uncertain battles!

According to the way the US Mission used to play, it would never rush out without certain preparation, and * * * enjoying a bicycle is a good example.

After the acquisition of mobike, the Meituan first entered a rather long cooling-off period, and it didn't begin to exert its strength until the overall situation was clear, which made mobike suffer from the yellow of Meituan.

Therefore, this large-scale entry into the hinterland of Taobao is by no means an emotional dispute. Wang Xing has already made sufficient preparations to pave the way for Meituan's e-commerce business.

First of all, the size of the riders in the US group has become a general trend.

if meituan is the biggest advantage of e-commerce, a large number of meituan riders are the first to bear the brunt. According to relevant statistics, the number of riders of Meituan in 219 has reached 3.99 million, and it is not a problem to break through the 4 million mark in one year.

Many people may not know the horror of this number. Let's make a simple comparison.

By the end of 219, the number of couriers in China is only 3.2 million, which means that the couriers of all the courier companies in the country put together, which can't match the size of the US group riders.

This group of over 4 million riders is the most powerful guarantee for Meituan's take-away business, and it is also a new force for the development of other businesses of Meituan.

They can get food, food and medicine, and naturally they can also get clothes and other things. They are not couriers, but they are better than couriers!

Secondly, Meituan has a very high city coverage.

after ten years of development, meituan reviews have successfully covered more than 2,5 cities in China, which means meituan's outlets are almost all over the country.

Now, whether in first-and second-tier cities, third-and fourth-tier cities or even many small towns and villages, Meituan take-out can provide services. Especially in the sinking market where logistics is inconvenient, Meituan can easily build a distribution network with a large number of platform merchant stores.

even compared with the traditional logistics transportation, the delivery efficiency of "Meituan Express" may be faster, and rider base stations all over the country can easily achieve "half an hour".

Thirdly, the epidemic situation has also created a good development opportunity for the US Mission.

This epidemic has not only changed people's lifestyles, but also educated a large number of users and businesses.

When staying indoors became the norm, the take-away industry kept its normal business. After March, many offline stores moved to Meituan, and bookstores were the best example.

At that time, many people had a premonition that the presence of physical bookstores in Meituan would bring more changes, which was obviously correct. Because too many offline stores have tasted the pain of this epidemic, they will definitely find another way out for themselves.

this is the general trend and a brand-new way for offline stores to plan ahead!

finally, the improvement of the payment system of meituan.

When landing on the Hong Kong Stock Exchange in September 218, Meituan and its subsidiaries had "collected" four types of financial licenses, namely, payment, small loan, bank and insurance brokerage, through direct application, wholly-owned acquisition and shareholding, providing guarantee and support for Meituan's various financial services.

In the past two years, Meituan has been constantly improving its payment system. Meituan's wallet, Meituan's credit card and other services have been launched one after another. This year, it has launched a "monthly payment" for benchmarking Alipay flowers, which has filled an important part of Meituan's e-commerce payment.

to sum up the above four conditions, meituan can be said to have gathered all the elements of an e-commerce platform. From merchants, outlets to transportation and distribution, and then to the final payment link, it can be covered, and with the promotion of the trend, when will it not be sent at this time?

It's nothing new for the US Mission to covet the cake of e-commerce, and Ali is also ambitious in the field of local life service.

Since the beginning of this year, the two giants, Meituan and Ali, have resorted to endless means in order to capture each other's hinterland more quickly.

AliPay's revision and upgrading, focusing on the local life field in an all-round way, made Meituan feel a great crisis. The best defense is attack, and the US Mission is also constantly falling in the field of e-commerce, trying to erode the foundation of Ali.

for both sides at war, this is a battle that must not be lost. Ali needs to find a new growth point to expand the existing pattern and break through the blockade and encirclement of other giants.

meituan needs to defend its home court. At present, almost all its businesses are based on local life services, and the consequences will be unimaginable if it fails.

as far as the current situation is concerned, both of them have sufficient ammunition and horsepower, and neither of them dares to win easily, nor dare to take it lightly.

Therefore, after the action of the US Mission before the Double Eleven, Ali will certainly blow the horn of attack. After all, the best way to face provocation is to fight back fiercely!

Author: Wang Xiaomeng