1. Taiwan night market style: Taiwanese night market style catering once popular in Chinese mainland, such as fried chicken chops, stinky tofu and gas tea. These foods were very popular for a period of time, but due to over-saturation of the market and intensified competition, many shops were poorly managed and eventually disappeared.
2. Top-notch chicken chops: The top-notch chicken chops shop that was once a smash hit became a super online celebrity for a period of time, attracting a large number of fans and customers. However, because many shops are located in places with high rents, such as shopping malls, they can't maintain the status of online celebrity for a long time, and many shops are closed or transformed.
3.a Mala Tang: This is a very popular Mala Tang chain store, which once became popular all over the country with its ingenious brand planning and network celebrity effect. However, due to the single sales model, serious homogenization, rapid regional expansion and other reasons, the brand's popularity has gradually declined, and the number of stores has decreased.
Why do most restaurants among online celebrities have short lives?
1. Trend change: Online celebrity catering is usually closely related to trends, and consumers' demand for fashion and novelty will change over time. The catering characteristics of online celebrities are usually novel and unique, but with the passage of time, these characteristics will gradually lose their appeal.
2. Homogeneous competition: Once an online celebrity restaurant is successful in the market, a large number of competing brands of the same type will often appear quickly. This homogenization competition will lead to market saturation, increase consumers' choice space, and correspondingly reduce the popularity of online celebrity catering.
3. Management problems: Some celebrity restaurants on the Internet can't maintain stable operating conditions after they became popular at first, due to poor management and chaotic management. High rent, personnel cost, raw material cost, etc. Will also reduce profitability and eventually disappear.
4. Over-reliance on online communication: Many online celebrity restaurants mainly rely on online communication, such as social media platforms. Once these online channels have problems or consumers' concerns shift, the popularity of online celebrity restaurants will drop rapidly.
In a word, most restaurants among online celebrities are short-lived, on the one hand, because of the changes in market trends, on the other hand, because of homogenization competition and management problems.