The full name of Blog should be Web log, which means "weblog" in Chinese, and later abbreviated as blog. Blogger is the person who writes blogs. From the understanding, blog is "a publishing method that expresses personal thoughts, network links and contents, and arranges them in chronological order and constantly updates them". Simply put, a blog is a person who is used to keeping a diary online.
Blog is the fourth way of network communication after email, BBS and ICQ. It is a personal "reader's digest" in the network era, a network diary with hyperlinks as a weapon, a new way of life and work, and also a new way of learning. Specifically, the concept of blogger is interpreted as a person who publishes, publishes and posts personal articles on the Internet by using specific software.
A blog is actually a web page, which usually consists of short and frequently updated posts, which are arranged in reverse order according to the year and date. The content and purpose of blogs are very different, from hyperlinks and comments to other websites, ideas about companies and individuals to diaries, photos, poems, essays, and even publishing or posting science fiction. Many blogs are the publication of personal thoughts, while others are the collective creation of a group of people based on a specific theme or common interest.
With the rapid expansion of blog, its purpose has been far away from the original experience of browsing the web. At present, thousands of bloggers on the Internet publish and post blogs for different purposes. However, because communication is simpler and easier than email and discussion groups, blog has become an increasingly popular communication tool for families, companies, departments and teams, because it is also gradually applied to intranets.
The history of blogs
The name blog was first put forward by Jorn Barger in February of 1997 65438+. But in 1998, there were only a few blog sites on the Internet. At that time, Jesse J.Garrett, the editor of Infosift, wanted to make a list of similar blog sites, so he began to search hard on the Internet.
Finally, in February of 1998, he collected a list of some websites. He sent the list to Cameron Barrett. Cameron thought it was very useful and posted it on the Camworld website. After other blog website maintainers discovered this move, they also sent their own websites, website names and main functions, and the list became richer and richer. By the beginning of 1999, Jessie's list of "complete blog sites" had reached 23 sites.
Because the list of blog websites maintained by Cameron and Jesse is interesting and easy to read, it has attracted many people's attention. In this case, Peter Moholtz declared: "This new thing will definitely attract the attention of most people. As a common word in the future, online blogs will inevitably be called blogs, and those who write online blogs will naturally become bloggers. This means that the blog has been officially named.
With the increase of the number of blogs, the blog content written on each blog website is also mixed, so that it is impossible to understand the main content and characteristics of each new website. Cameron later published only familiar blog sites on the website. Soon after, Bridget Eaton also collected a list of blog sites called "Eaton Portal" and suggested that the content should be organized according to the date. This also establishes a major standard for the classification and arrangement of blogs.
In July, 1999, a free tool software named "Pitas" was released, which played a key role in the rapid construction of blog websites. Subsequently, hundreds of similar tools mushroomed. This tool is of great significance for accelerating the establishment of the number of blog websites. In August of the same year, Pyra released Blogger website, and Groksoup was put into operation. Because these enterprises provide simple Internet-based tools, the number of blog sites has finally exploded. At the end of 1999, Dave Wyner, a software developer, recommended the website "Edit this page", and Jeff A campbell published the website "Velocinews". All these services are free, and their purpose is clear: let more people become blogs and express their views and opinions online.
What does the blog bring?
At present, half of the daily media content in the world is controlled by six media giants. Driven by interests, ideology and traditional censorship, these heavily processed contents have become increasingly unsuitable for people's needs. Media industrialization and content export factory have seriously affected its development.
For example, the Associated Press has nearly 4,000 professional journalists who "make and leave the factory" 20 million words of content every day, and publish it in more than 8,500 newspapers, magazines and broadcasts every day, treating readers as "information animals". This cathedral-style model dominates the whole media world. At this time, the personal-centered blog trend has begun to strongly impact the traditional media, especially the traditional concepts and moral norms formed by the press over the years.
Blog is an online personal publishing method that meets the "five zero" conditions (zero editing, zero technology, zero system, zero cost and zero form), and realizes "open source code" from the three most important links in the media value chain: author, content and reader. At the same time, in terms of ethics, operating mechanism and economic laws, it will gradually complete the real opening of the system level and make the future media world complete the fundamental transformation from cathedral mode to market mode.
The appearance of blog embodies three basic contradictions, directions and interactions in the media industry in the Internet age: commercial monopoly and non-commercial freedom, mass communication and personalized (differentiated and niche) expression, and one-way communication and two-way communication. Due to the open source movement triggered by blogs, these contradictions have been fundamentally solved at least in the technical level.
The rise of blogs
In recent years, all news media have tasted the taste of technological change. Nowadays, no one will deny the revolution brought by the Internet to the media, but it seems that not many people feel the magic of the Internet: subversive forces do not seem to have come to this world.
What matters is time. For impatient people, time is like a slow river, but for calm people, time is a torrent. The power of the Internet has not been fully exerted, because the commercialization of the Internet only started 65,438+00 years ago. As a new media method, the Internet has just crossed 10 years since it was tried.
For a brand-new media form, 10 years is really too short. However, 10 years is enough to make people feel the overwhelming power and the influence still lurking quietly. Nowadays, with the emergence of blogs, the abnormal power of online media has begun to appear and its momentum has gradually increased. Although blogs are still out of most people's sight, their journey to change history has begun.
1998, the personal blog website "Draghi Report" took the lead in exposing the scandal of Clinton Lewinsky;
The events of 200 1 and 9 1 1 made blogs an important news source and entered the mainstream;
On June 5438+February, 2002, Lott, the majority leader, was targeted by blog sites and lost his job.
In 2003, the traditional media surrounding news reports and the Iraq war on the Internet also started at the same time. The credibility of traditional American media was questioned as never before, and blogs won a great victory.
In June 2003, the executive editor and editor-in-chief of The New York Times stepped down because of the truth revealed by "blog", which triggered one of the biggest scandals in the history of news media.
In April 2004, most of the sensational Gmail testers came from bloggers;
……
This series of subversive forces from the blog world not only shaped the brand-new image of the blog itself, but also profoundly changed the tradition and future direction of the media.
Future development forecast of blog
Blog inherits the free spirit of personal website, but incorporates a new model to stimulate creativity, making it more open and constructive. It is necessary to embody the existence of individuals in the network world, publicize their social values, expand their knowledge horizons and establish their own exchange groups. In this sense, blogs will become more and more popular and accepted by more and more people. The opening of "Blog China" website in August, 2002 marked the appearance of "Blog" in the Internet field in China. 165438+1October 18, the news website "Zijin. Com launched a new column of "Blog Challenge" when it was revised. From the perspective of information dissemination, the emergence of blog websites and channels means that the channels of information collection and release are simplified and accelerated to the greatest extent for bloggers. Maybe you don't believe it yet, but think about it. Why did blogs start to flourish at the lowest ebb of the Internet, during the Great Depression of personal websites, and at the most miserable time of commercial websites, without any investment and speculation from big companies? "Of course, everything takes time. Blog has just started to develop, especially in China. At present, it is only the popularization and embryonic stage of the concept of blog. We can't judge the future completely according to the present situation, but depends on the development rhythm of 1 ~ 2 years and 3 ~ 5 years later. Of course, in the first step, you should practice by yourself. "
As a new way of expression, blogs spread not only emotions, but also a lot of wisdom, opinions and thoughts. In a sense, it is also a new cultural phenomenon. The emergence and prosperity of blog really highlights the knowledge value of the network, which indicates that the development of the Internet has entered a higher stage.