The convergence of media platform products, promotion strategies and content sources leads to increasingly fierce market competition. As a media company, it must build its own exclusive content brand, form a unique advantage and attract professional customers. First of all, we must carefully analyze the media market, subdivide the production fields of content products, and find the positioning of professional content market. For example, if enterprise management content is featured in headlines, then content producers and readers will make headlines at the first time. Second, after subdividing the specialized market, we should develop and promote the market, and make the marketing strategy attractive to customers and make the products sticky. Third, we must continue to build our own brand of segmented content, and enrich the content and form of products in the process, and constantly cultivate and expand professional market segments to make them have outstanding characteristics, high gold content and excellent brands. Please pay attention to Jia observation, pay attention to life and change management thinking.