How to make Jinzhou’s barbecue industry bigger and stronger, and build Jinzhou barbecue into a cultural brand so that it can play a more important role in Jinzhou’s tourism and catering culture? Our city will plan to hold the Jinzhou Barbecue Festival to embed tourism cultural connotations into the entire industry; it plans to expand the influence of Jinzhou Barbecue by participating in food festivals in other places.
In order to standardize, support and develop the Jinzhou barbecue industry, promote the upgrading of "Jinzhou Barbecue", create a green, healthy, scientific, distinctive and cultural image of Jinzhou Barbecue, create a "Jinzhou Barbecue" cultural brand, and let "Jinzhou Barbecue" has gone nationwide and even the world, becoming an industry highlight that increases employment, develops the tertiary industry, stimulates economic growth, and a cultural brand that expands Jinzhou's external influence. Starting from March 23, the Propaganda Department of the Municipal Party Committee initiated and worked with the Municipal Commerce Bureau, Ten departments including the Municipal Tourism Bureau jointly launched a special project to develop and promote Jinzhou's tourism and food culture brand, focusing on "creating the 'Jinzhou Barbecue' cultural brand". After a period of investigation and research, publicity and mobilization, guidance and standardization, this task has achieved important phased results, and has been unanimously welcomed and praised by the whole city. This has also strengthened our determination to carry out this work to the end. Confidence and determination. In the practice of this work, we have increasingly realized that "Jinzhou Barbecue" as a cultural brand does have huge potential, broad prospects, and is of great significance.