Liu, chairman of Qinghai Salt Industry Co., Ltd., said that Daqing Salt is actually the salt of Qinghai tea card. Daqingyan is famous for its excellent quality and pure taste, and enjoys a high reputation among the people.
Influenced by geographical remoteness, market and other factors, the famous tea card salt is still bred in an inner room, and no one knows about it. In the future, Daqing Salt will get rid of the shackles of relatively lagging varieties, brands, packaging and sales, vague brand core values, low recognition of brand identity and inconsistent packaging visual system, develop new products, upgrade product packaging, improve product quality and move towards the whole country.
Extended data:
From 20 1 7,65438+10,1,Qinghai Salt Company officially fulfilled the sales cooperation agreement with 29 provinces in China and the export agreement with Japan, which indicated that Qinghai Chaka Lake Salt covered the China market and went international.
Chaka Salt Lake is located in the east of Qaidam, Qinghai, with an altitude of 3 100 meters, which belongs to the pollution-free area of Qinghai-Tibet Plateau. Chaka Salt Lake, known as the mirror of the sky, has become a trump card scenic spot in Qinghai Province.
According to "Hanshu Geography", it was mined as early as 3000 years ago. Tea card salt is also recorded as dual-purpose medicine and food in Compendium of Materia Medica and Dream of Red Mansions because it contains many trace elements.
According to historical records, since the 28th year of Qianlong, Chaka Salt Lake has been exploited on a large scale. 1908, Tangar Hall Salt Bureau was established. During the period of 1950, with the establishment of Qinghai Salt Industry Company, the development of Chaka Salt Lake went to scale.
In 2009, tea card salt was the first product in the national salt industry to be protected by national geographical indications. It is understood that since 20 16, the western mining group has accelerated the reform of its Qinghai Salt Industry Co., Ltd. around the supply-side structural reform and salt industry system reform.
Improve enterprise management, improve production technology, develop a variety of salts and expand sales channels. Chaka salt has won the favor of China market because of its pollution-free raw material base and various trace elements.
Qinghai Provincial People's Government-Qinghai Daqing Salt will go to the whole country.
China News Network-"Mirror of the Sky" Lake Salt Covers the China market and goes international.