Hotel Valentine's Day planning scheme 1 In order to provide an elegant and romantic environment for lovers who have celebrated Valentine's Day, the hotel is scheduled to launch a Valentine's Day party on July 7. The specific programme of activities is as follows:
I. Form and theme of the event:
The event was held in the hotel food court in the form of a separate meal, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities:
1. venue layout: the hotel food court will be arranged before July x (green plants will be arranged between the dining table and the aisle, the hotel pop flag will be posted, and the lights will be well arranged).
2. Advertising: Before July X, the PR Marketing Department made X posters and posted them in supermarkets, squares, hotel gates, front halls and pedestrian streets.
3. Other matters of Valentine's Day activities:
A./kloc-dinner starts at 0/7: 30.
B, the public relations marketing department shall order xx roses before the afternoon of July X.
4. Marketing methods:
Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.
Third, the menu:
(xx yuan/person x) Luo Songtang or corn cream soup x butter set meal x mandarin duck steak (black pepper sauce/tomato sauce steak) x fruit platter x vegetable salad x red wine/coffee/black tea x each.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.
Hotel valentine's day activity planning scheme 2 valentine's day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:
First, the activity time:
20xx year x month x day.
Second, the activity name:
Love is Tanabata, meeting the stars.
Three. Activities:
3. 1) The better the night, the lonelier Tanabata is. A big intimate date party with perfect looks.
Xx Square in the south square of the hotel is carefully decorated with all kinds of leisure tables and chairs. There is soothing and romantic background music in the square. Guests in the hotel are admitted free of charge with their room cards, and other customers are admitted with admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here will have the opportunity to draw a Qixi surprise prize, worth xx yuan of jewelry. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
3.2) Guest Room:
On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building 1 was xx yuan/room. The next day's breakfast buffet for two people, a first-class rose, a first-class bottle of red wine, a beautiful lollipop and two tickets for the performance were presented.
3.3) Catering:
Restaurant launch conference
Xx Valentine's Day package (including two-person package, one bottle of red wine and one rose).
Xx Valentine's Day package (including two-person package, one bottle of premium red wine, one bouquet of roses and one box of chocolates).
Xx Valentine's Day package (including double value package, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for xx show).
Xx restaurant
On the day of the event, if you spend over xx yuan in xx restaurant, you will get a rose.
Fourth, the implementation details
3. 1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.
3.2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and restaurant in the food and beverage department to collect relevant items according to the activities and cooperate.
3.3) Please ask the Finance Department to inform all catering cashiers and make discounts.
3.4) Please ask the Front Office Department to actively promote the Tanabata special room to individual customers and introduce relevant contents. Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.
3.5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seat, 2 lobby posters and related publicity.
3.6) Please ask the banquet department to arrange the banquet venue in advance, and cooperate with the planning department and the engineering department to arrange the venue.
Verb (abbreviation of verb) promotion and publicity
Posters and leaflets in the hotel.
Hotel official website and friendly connection website.
Floating advertisement (one month).
Xx newspaper quarterly color edition +xx word soft text.
Fashion magazines are hard, wide and soft.
Light box movies along the street.
Target customer SMS.
The planning scheme of Valentine's Day activities on Qixi Festival in the hotel 3 I. Background of the activities
Valentine's Day is coming on July X, and every hotel is trying to create a romantic and warm program for consumers. For many years, it has been sending roses and chocolates to decorate the venue to convey the message of this plan to consumers.
According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.
Second, the theme of the event
Pink trip on Valentine's Day.
Roses, pink, stories.
Third, the activity time
July tenth.
Fourth, the venue
Main venue: Hall xx.
Secondary location: guest room, sauna room.
Verb (abbreviation of verb) activity method
1. Create a warm and charming love palace for consumers through romantic scene layout.
2. Set up a message board for lovers, and write down their love stories on it.
3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the couple's touching activities held in the lobby.
4. Set pink couple suites in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.
5. Sprinkle the contents of the couple's chicken tail.
Sixth, create an atmosphere.
Nightclubs:
1. The gate is tied into a heart-shaped arch with pine branches, flowers and pink snow gauze.
2. The theme of the activity is marked on the beam that enters the door.
3. On the glass wall on the second floor, there is a 4x2m couples message board.
The hall is decorated with pink chiffon, roses and pink balloons.
Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.
Seven, advertising methods
1, leaflet: xx copies, distributed by yourself.
2, SMS release: xx yuan.
3. Internal advertising: (including painting and computer screen).
4. Advertising text:
I'm lucky to have you.
Cherish you, and I will practice it all my life. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins.
Valentine's Day is coming, prepare a precious gift in xx villa, and then gently bring your her or him to meet on this romantic day. (SMS)
C, July x Valentine's Day, pink couple suite xx yuan, I wish you a happy Valentine's Day!
Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!
Eight. Promotion plan
1. There are X pink couple suites in the guest room, each with xx yuan per night, giving X roses, a box of chocolates and a bottle of champagne.
2. There are X pink couple suites in the sauna room, and each room costs xx yuan per night, giving X roses and a box of champagne.
3. The nightclub lobby launched a cocktail set for couples.
4. Activities of single aristocrats and couples in the lobby of nightclubs.
Nine. Activity arrangement
1. Marketing Department: Launch the activity advertisement before July X, and do a good job in creating the Valentine's Day atmosphere before July X.
2. Entertainment Department: Make detailed rules for Valentine's Day activities in combination with the marketing plan before July X, and do a good job in creating a Valentine's Day atmosphere before July X..
3. Sauna Housekeeping Department: decorate the pink couple suite on July X.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
Planning scheme of Valentine's Day activities on Qixi Festival in the hotel 4 I. Theme of the activities
Valentine's Day in xx Hotel (God-given marriage, love is set in xx)
Second, the activity time
20xx February 14
Third, the venue.
Main location: xx Western Restaurant (the sixth floor of the hotel)
Secondary location: guest room
IV. Activity Law
1. Create a warm and charming love palace for consumers through romantic scene layout.
2. Place a "Valentine's Day information card" on which couples can write their love vows.
3. The "Pink Couples Suite" was set up in the guest room, which was cleverly arranged and presented with roses, chocolates and champagne.
Verb (abbreviation of verb) atmosphere creation
1, truss is set outside for advertising.
2. The electronic screen and LED screen in the lobby scroll the active content.
3. Put a small display stand on the first floor and the sixth floor respectively.
There is a candlestick and a rose on every table in the dining room on the sixth floor.
The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.
6. There is a bunch of flowers in the bar. (Lily, calla lily)
7. Set an arch at the entrance of the western restaurant.
8. Decorate colored lights and sand curtains with pink balloons at the scene.
9. Take photos on the spot. (polaroid xx yuan/sheet)
10, champagne tower on the dining table.
1 1. Set the table and put a big cake on the table.
Sixth, advertising methods.
1, leaflet: 1000 copies (rooms, business outlets)
2. Publish short messages: xx yuan (20,000 messages)
3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)
4. Advertising text:
A, God-given marriage, love is decided by xx. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift in xx Hotel, then gently bring your her (him) and start meeting on this romantic day. (SMS)
Seven. Activity arrangement
1. Marketing Department: put the campaign advertisement before xx.
2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before xx months.
3. The dining room should create a Valentine's Day atmosphere before xx.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
Planning scheme of Valentine's Day activities on Qixi Festival in hotels 5 i. Environmental analysis
Romance is the biggest feature of Valentine's Day.
On Valentine's Day, couples want to spend a romantic and perfect day, which is their ultimate goal. In order to achieve this goal, they rack their brains. And those lonely people, in such a beautiful day full of sweet breath everywhere, each of them must have more or less loneliness and admiration hidden in their hearts. The desire for perfection is the most intimate call of all people.
Second, the opportunity point analysis
Flowers, chocolates, candlelight dinners, etc. These traditional ways have become increasingly difficult to meet people's psychological needs. Thinking of the activity network, Zhengzhou is famous for its elegant and comfortable environment and sincere and thoughtful service. The atmosphere of books, sofas, chairs, coffee, music and art makes it novel and meaningful to spend such a special festival in such a place. Choose two books suitable for your own reading, find two comfortable seats, a cup of fragrant tea and a mouthful of coffee, and occasionally smile at each other in the tacit and quiet atmosphere accompanied by your favorite woman (him). Finding this feeling of knowing each other is the most romantic thing in the world? In the bookstore, we will also provide opportunities for singles to find the other half through special activities to promote the meeting and acquaintance of people who are destined. Reading is a very elegant thing. Busy life and hurried pace often make us forget to appreciate this elegance. Let go of the trivialities around you, whether you are an existing partner or single, as long as you have the courage and elegant mood, the ultimate romance of Valentine's Day is waiting for you to experience.
Third, the theme of the event
1, campaign slogan: looking for an emotional sky, looking for a pure land of mind.
2. Activity theme: Elegant Valentine's Day, carry romance to the end.
Four. Target group
1, lovers (including married people)
Step 2 choose
Verb (abbreviation of verb) activity content
1, the first 100 participants can enjoy a 20% discount.
2. Singles can use the badge with logo provided by Remember Activity Network (to show their single status). For the opposite sex who also uses the badge with this logo, pay more attention to his or her reading habits, observe his or her personality, hobbies and habits, so as to judge whether it is suitable for him or her and take corresponding actions. (This activity has been going on for a long time)
3. On Valentine's Day, among single customers, 12 lucky readers (male/female ratio 1: 1) were selected according to the bill, and a romantic candlelight dinner was held. (200x6= 1200 yuan)
On Valentine's Day, the first 300 ladies will get a red rose. (3x300=900 yuan)
Duration of intransitive verb I-word
February 20xx12 —— February 20xx 14
Seven. Location:
xx
Eight, publicity methods
1.From February 8th, leaflets were distributed in the main crowded places in Zhengzhou, totaling about 10000 (0.2x 10000=2000 yuan).
2. Put up posters in major universities, with 3-8 posters per school according to the size of each school, totaling about 250 (3x250=750 yuan).
3. Put up large posters in the main city of Zhengzhou, totaling about 20 (15x20=300 yuan).
Nine. Purpose of the activity
Provide a platform for lovers to move, and provide an opportunity for nobles to contact the opposite sex.