from the channel. According to the query of Youku Video Network, the channels of Blogger Datou and Pearl Krabs belong to their own channels. Self-channel is a new strategy released by Heyi Group at the open ecological conference, and it is also an important carrier of online content. Since the channel has strong users' professional content, it can build high-quality video IP by gathering fans and content cooperation, dredge the business realization operation system, and finally build an entertainment ecosystem.